This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: · Provides a clear step-by-step guide to create a customer experience-centric company · Introduces most impactful tools that managers can use to successfully complete every step of our framework · Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context
“This international collaboration between air war historians is simply fantastic. . . . a deep-dive on the operations in a vast and very important theater of war.” —Air Classics During the final year of World War II, the defending Axis forces were steadily driven from southern skies by burgeoning Anglo-American power. This was despite the steady withdrawal of units to more demanding areas. This fifth volume of the series describes in detail the activities of the Allied tactical air forces in support of the armies on the ground as their opponents were steadily extracted from northern Italy and the Balkans for the final defense of the central European homeland. The book commences with coverage of the final fierce air-sea battles over the Aegean that preceded the advance northward to Rome and the ill-conceived British attempt to secure the Dodecanese islands following the armistice with Italy. The authors also deal fully and comprehensively with the advance northward following the occupation of Rome, and the departure of forces to support the invasion of France from the Riviera coast, coupled with the formation of a new Balkan Air Force in eastern Italy to pursue the German armies withdrawing from Yugoslavia and take possession of newly freed Greece. The effect of the creation within the same area of the US and RAF strategic forces to join the Allied Combined Bombing Offensive is also discussed. Includes photographs “Reflects the scope of a remarkable research effort and provides valuable detail that the reader is not going to find between two covers elsewhere.” —The NYMAS Review
Derived from Sam W. Wiesel and Todd J. Albert’s four-volume Operative Techniques in Orthopaedic Surgery, this single-volume resource contains a comprehensive, authoritative review of operative techniques in hand, wrist, and elbow surgery. In one convenient place, you’ll find the entire Hand, Wrist, and Elbow section, as well as relevant chapters from the Pediatrics, Shoulder and Elbow, and Sports Medicine sections of Operative Techniques in Orthopaedic Surgery. Superb full-color illustrations and step-by-step explanations help you master surgical techniques, select the best procedure, avoid complications, and anticipate outcomes. Written by global experts from leading institutions, Operative Techniques in Hand, Wrist, and Elbow Surgery, Third Edition, clearly demonstrates how to perform the techniques, making this an essential daily resource for residents, fellows, and practitioners.
This fourth volume in the comprehensive series “fills a gap in the existing narrative” of WWII’s Mediterranean air war (Journal of Military History). The fourth volume in this momentous series commences with the attacks on the Italian island fortress of Pantellaria, which led to its surrender and occupation achieved almost by air attack alone. The account continues with the ultimately successful, but at times very hard fought, invasions of Sicily and southern Italy as burgeoning Allied air power, now with full US involvement, increasingly dominated the skies overhead. The successive occupations of Sardinia and Corsica are also covered in detail. This is essentially the story of the tactical air forces up to the point when Rome was occupied, just at the same time as the Normandy landings were occurring in northwest France. With regards to the long-range tactical role of the Allied heavy bombers, only the period from May to October is examined, while they remained based in North Africa, with the narrative continuing in a future volume. This volume also delves into the story of “the soldiers’ air force.” Frequently overshadowed by more immediate newsworthy events elsewhere, the soldiers’ struggle was often of an equally Homeric nature. “No future publication on the Mediterranean air war will be credible without use of this series.” —Air Power History
This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: · Provides a clear step-by-step guide to create a customer experience-centric company · Introduces most impactful tools that managers can use to successfully complete every step of our framework · Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context
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