Thomas Reinartz's Books

Focusing Solutions for Data Mining

Analytical Studies and Experimental Results in Real-World Domains

By: Thomas Reinartz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Focusing Solutions for Data Mining

Analytical Studies and Experimental Results in Real-World Domains

By: Thomas Reinartz

In the first part, this book analyzes the knowledge discovery process in order to understand the relations between knowledge discovery steps and focusing. The part devoted to the development of focusing solutions opens with an analysis of the state of the art, then introduces the relevant techniques, and finally culminates in implementing a unified approach as a generic sampling algorithm, which is then integrated into a commercial data mining system. The last part evaluates specific focusing solutions in various application domains. The book provides various appendicies enhancing easy accessibility. The book presents a comprehensive introduction to focusing in the context of data mining and knowledge discovery. It is written for researchers and advanced students, as well as for professionals applying data mining and knowledge discovery techniques in practice.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

317

Publisher

Springer

Published Date

ISBN 10

3540483160

ISBN 13

9783540483168

Customer Centric Business Models, two steps beyond Customer Relation Management

An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"

By: Thomas Rolf

Write a review Read reviews Take a Quiz Solve Book Puzzle

Customer Centric Business Models, two steps beyond Customer Relation Management

An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"

By: Thomas Rolf

Inhaltsangabe:Abstract: The submitted dissertation critically discusses business models in the context of customer dimensions under uncertain market conditions. The following questions summarise the fields of investigation: How do business models adapt to rapidly changing and buyer driven markets? What are the next two steps after Customer Relationship Management? Can the gap in the process chain between Customer Relation Management and Supply Chain Management be bridged and how? How can a method be developed in order to measure the current customer orientation of a company and to compare companies among each other? Are customer oriented companies more profitable? As a deductive research approach is used, beneath a small number of inductive elements, an investigation in both secondary and primary data is imperative. Subsequently a critical review of related literature along with a supporting inquiry is part of the dissertation. The scope of the work includes background information, the discussion of future business models as well as an empiric impression of customer orientation in German small and medium sized enterprises. The most significant conclusions can be recapitulated as follows: Simple customer orientation can lead to less innovation, furthermore to unprofitable business and in the worst case to the elimination of a company. Customer oriented strategy is about building processes that are able to react to any environmental or economical modification as fast as possible. The evolution of Customer Relation Management will lead to new customer driven and pulled business models, including innovative measurement methods like Return on Customer . The gap between Customer Relation Management and Supply Chain Management will in all probability be bridged, new concepts (e.g. Customer Chain Management) will represent this task. A balanced Customer Centric Index, developed as a benchmark instrument as part of the dissertation, shows that only a third of the examined companies can be interpreted as customer oriented , on the other hand Sales & Marketing is regarded as the initial and most influencing process. A statistical connection between being customer oriented and profit could not be proved. As a surprising and unintentional result the survey revealed that focusing on a small market (niche) is, at least for SME, a more profitable business. Eventually the dissertation leaves behind additional questions that could not be [...]

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

134

Publisher

diplom.de

Published Date

ISBN 10

383247658X

ISBN 13

9783832476588

Fashion Management

A Strategic Approach

By: Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fashion Management

A Strategic Approach

By: Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

359

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137508191

ISBN 13

9781137508195

Mammals of Africa

By: Jonathan Kingdon,David Happold,Thomas Butynski,Michael Hoffmann,Meredith Happold,Jan Kalina

Write a review Read reviews Take a Quiz Solve Book Puzzle

Mammals of Africa

By: Jonathan Kingdon,David Happold,Thomas Butynski,Michael Hoffmann,Meredith Happold,Jan Kalina

Mammals of Africa (MoA) is a series of six volumes which describes, in detail, every currently recognized species of African land mammal. This is the first time that such extensive coverage has ever been attempted, and the volumes incorporate the very latest information and detailed discussion of the morphology, distribution, biology and evolution (including reference to fossil and molecular data) of Africa's mammals. With 1,160 species and 16 orders, Africa has the greatest diversity and abundance of mammals in the world. The reasons for this and the mechanisms behind their evolution are given special attention in the series. Each volume follows the same format, with detailed profiles of every species and higher taxa. The series includes some 660 colour illustrations by Jonathan Kingdon and his many drawings highlight details of morphology and behaviour of the species concerned. Diagrams, schematic details and line drawings of skulls and jaws are by Jonathan Kingdon and Meredith Happold. Every species also includes a detailed distribution map. Extensive references alert readers to more detailed information. Volume I: Introductory Chapters and Afrotheria (352 pages) Volume II: Primates (560 pages) Volume III: Rodents, Hares and Rabbits (784 pages) Volume IV: Hedgehogs, Shrews and Bats (800 pages) Volume V: Carnivores, Pangolins, Equids and Rhinoceroses (560 pages) Volume VI: Pigs, Hippopotamuses, Chevrotain, Giraffes, Deer and Bovids (704 pages)

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

3500

Publisher

A&C Black

Published Date

ISBN 10

1408189968

ISBN 13

9781408189962

Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

Write a review Read reviews Take a Quiz Solve Book Puzzle

Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

319

Publisher

Cambridge University Press

Published Date

ISBN 10

1107022452

ISBN 13

9781107022454

Marketing and Supply Chain Management

A Systemic Approach

By: Dimitris Folinas,Thomas Fotiadis

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing and Supply Chain Management

A Systemic Approach

By: Dimitris Folinas,Thomas Fotiadis

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

232

Publisher

Routledge

Published Date

ISBN 10

1317296265

ISBN 13

9781317296263

Consumer Goods Subscriptions

How to Win in Retail in the 21st Century

By: Severin Bischof,Thomas Rudolph

Write a review Read reviews Take a Quiz Solve Book Puzzle

Consumer Goods Subscriptions

How to Win in Retail in the 21st Century

By: Severin Bischof,Thomas Rudolph

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110730197

ISBN 13

9783110730197

Microeconomics, Competition and Strategic Behaviour

Strategy and Decision-Making in Markets

By: Markus Thomas Münter

Write a review Read reviews Take a Quiz Solve Book Puzzle

Microeconomics, Competition and Strategic Behaviour

Strategy and Decision-Making in Markets

By: Markus Thomas Münter

Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

421

Publisher

UTB

Published Date

ISBN 10

3825259080

ISBN 13

9783825259082

Marketing and the Customer Value Chain

Integrating Marketing and Supply Chain Management

By: Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing and the Customer Value Chain

Integrating Marketing and Supply Chain Management

By: Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

351

Publisher

Taylor & Francis

Published Date

ISBN 10

0429401167

ISBN 13

9780429401169

Evolutionary Ecology of Plant Reproductive Strategies

By: Thomas Johannes de Jong,Petrus Gerardus Leonardus Klinkhamer

Write a review Read reviews Take a Quiz Solve Book Puzzle

Evolutionary Ecology of Plant Reproductive Strategies

By: Thomas Johannes de Jong,Petrus Gerardus Leonardus Klinkhamer

This book places the wealth of data that have been collected on plants into the unifying framework of game theory.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

350

Publisher

Cambridge University Press

Published Date

ISBN 10

0521821428

ISBN 13

9780521821421

Kryger's Principles and Practice of Sleep Medicine - E-Book

By: Meir H. Kryger,Thomas Roth,Cathy A Goldstein

Write a review Read reviews Take a Quiz Solve Book Puzzle

Kryger's Principles and Practice of Sleep Medicine - E-Book

By: Meir H. Kryger,Thomas Roth,Cathy A Goldstein

Offering today's most authoritative, comprehensive coverage of sleep disorders, Kryger's Principles and Practice of Sleep Medicine, 7th Edition, is a must-have resource for sleep medicine specialists, fellows, trainees, and technicians, as well as pulmonologists, neurologists, and other clinicians who see patients with sleep-related issues. It provides a solid understanding of underlying basic science as well as complete coverage of emerging advances in management and treatment for a widely diverse patient population. Evidence-based content, hundreds of full-color illustrations, and a wealth of additional resources online help you make well-informed clinical decisions and offer your patients the best possible care. - Contains new chapters on sleep in intersex and transgender individuals; sleep telemedicine and remote PAP adherence monitoring; and sleep and the menstrual cycle, as well as increased coverage of treatment and management of pediatric patients. - Includes expanded sections on pharmacology, sleep in individuals with other medical disorders, and methodology. - Discusses updated treatments for sleep apnea and advancements in CPAP therapy. - Offers access to 95 video clips online, including expert interviews and sleep study footage of various sleep disorders. - Meets the needs of practicing clinicians as well as those preparing for the sleep medicine fellowship examination or recertification exams, with more than 950 self-assessment questions, answers, and rationales online. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

3188

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323675050

ISBN 13

9780323675055

Why People (Don’t) Buy

The Go and Stop Signals

By: Amitav Chakravarti,Manoj Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Why People (Don’t) Buy

The Go and Stop Signals

By: Amitav Chakravarti,Manoj Thomas

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

238

Publisher

Springer

Published Date

ISBN 10

1137466693

ISBN 13

9781137466693

Toward Cross-Channel Management

A Comprehensive Guide for Retail Firms

By: Thomas Rudolph,Felix Brunner

Write a review Read reviews Take a Quiz Solve Book Puzzle

Toward Cross-Channel Management

A Comprehensive Guide for Retail Firms

By: Thomas Rudolph,Felix Brunner

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110417162

ISBN 13

9783110417166

Building Design Strategy

Using Design to Achieve Key Business Objectives

By: Thomas Lockwood,Thomas Walton

Write a review Read reviews Take a Quiz Solve Book Puzzle

Building Design Strategy

Using Design to Achieve Key Business Objectives

By: Thomas Lockwood,Thomas Walton

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

432

Publisher

Simon and Schuster

Published Date

ISBN 10

1581157576

ISBN 13

9781581157574

Fans

Aerodynamic Design - Noise Reduction - Optimization

By: Thomas Carolus

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fans

Aerodynamic Design - Noise Reduction - Optimization

By: Thomas Carolus

This textbook combines in a unique concept the design and construction of radial and axial fans with the problem of noise generation as well as its mitigation already in the fan development stage. The aim is to describe selected, easily applicable methods of aerodynamic design and noise prediction and to demonstrate their physical principles. Exercises with solutions facilitate understanding. The completely revised and expanded edition now also includes guidance on selecting fans for a given task, simulation-based optimization methods for fan design, and psychoacoustic methods that can be used to measure the quality of fan noise. This book is a translation of the original German 4th edition Ventilatoren by Thomas Carolus, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

263

Publisher

Springer Nature

Published Date

ISBN 10

3658379596

ISBN 13

9783658379599

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

By: Gary D. Miner,John Elder,Andrew Fast,Thomas Hill,Robert Nisbet,Dursun Delen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

By: Gary D. Miner,John Elder,Andrew Fast,Thomas Hill,Robert Nisbet,Dursun Delen

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. Winner of a 2012 PROSE Award in Computing and Information Sciences from the Association of American Publishers, this book presents a comprehensive how-to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities. The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. - Extensive case studies, most in a tutorial format, allow the reader to 'click through' the example using a software program, thus learning to conduct text mining analyses in the most rapid manner of learning possible - Numerous examples, tutorials, power points and datasets available via companion website on Elsevierdirect.com - Glossary of text mining terms provided in the appendix

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

1095

Publisher

Academic Press

Published Date

ISBN 10

0123870119

ISBN 13

9780123870117

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

478

Publisher

Routledge

Published Date

ISBN 10

1351969501

ISBN 13

9781351969505

Becoming a Physician

Medical Education in Britain, France, Germany, and the United States, 1750-1945

By: Thomas Neville Bonner

Write a review Read reviews Take a Quiz Solve Book Puzzle

Becoming a Physician

Medical Education in Britain, France, Germany, and the United States, 1750-1945

By: Thomas Neville Bonner

Challenging previous portrayals of medical education as a story of steady and sometimes heroic progress, Bonner bases his study within the context of social, political, and intellectual transformations that occurred in Europe and North America between the Enlightenment and Nazi Germany.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

425

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195062981

ISBN 13

9780195062984

Cummings Otolaryngology E-Book

Head and Neck Surgery, 3-Volume Set

By: Paul W. Flint,Bruce H. Haughey,Valerie J. Lund,K. Thomas Robbins,J. Regan Thomas,Marci M. Lesperance,Howard W. Francis

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cummings Otolaryngology E-Book

Head and Neck Surgery, 3-Volume Set

By: Paul W. Flint,Bruce H. Haughey,Valerie J. Lund,K. Thomas Robbins,J. Regan Thomas,Marci M. Lesperance,Howard W. Francis

The most comprehensive, multi-disciplinary text in the field, Cummings Otolaryngology: Head and Neck Surgery, 7th Edition, provides detailed, practical answers and easily accessible clinical content on the complex issues that arise for otolaryngologists at all levels, across all subspecialties. This award-winning text is a one-stop reference for all stages of your career—from residency and board certification through the challenges faced in daily clinical practice. Updated content, new otology editor Dr. Howard W. Francis, and new chapters and videos ensure that this 7th Edition remains the definitive reference in today's otolaryngology. - Brings you up to date with the latest minimally invasive procedures, recent changes in rhinology, and new techniques and technologies that are shaping patient outcomes. - Contains 12 new chapters, including Chronic Rhinosinusitis, Facial Pain, Geriatric Otology, Middle Ear Endoscopic Surgery, Pediatric Speech Disorders, Pediatric Cochlear Implantation, Tongue-Ties and Lip Ties, Laryngotracheal Clefts, and more. - Covers recent advances and new approaches such as the Draf III procedure for CRS affecting the frontal recess, endoscopic vidian and posterior nasal neurectomy for non-allergic rhinitis, and endoscopic approaches for sinonasal and orbital tumors, both extra- and intraconal. - Provides access to 70 key indicator (Accreditation Council for Graduate Medical Education Key Indicator Procedures), and surgical videos – an increase of 43% over the previous edition. - Offers outstanding visual support with 4,000 high-quality images and hundreds of quick-reference tables and boxes. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

4393

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323612172

ISBN 13

9780323612173

Dermatopathology, An Issue of Surgical Pathology Clinics

By: Thomas Brenn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Dermatopathology, An Issue of Surgical Pathology Clinics

By: Thomas Brenn

This issue of Surgical Pathology Clinics, edited by Dr. Thomas Brenn, will discuss the latest updates in Dermatopathology. Topics covered in this issue include, but are not limited to EBV-related cutaneous lymphoproliferative disease; CD30-positive lymphoproliferative disorders of the skin; Spitz tumors; Atypical fibroxanthoma; Cutaneous malignant peripheral nerve sheath tumour; Sebaceous Neoplasms; Sweat gland tumors; and Cutaneous immunobullous disorders, among others.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

249

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323530362

ISBN 13

9780323530361

Cummings Otolaryngology - Head and Neck Surgery E-Book

Head and Neck Surgery, 3-Volume Set

By: Paul W. Flint,Bruce H. Haughey,Valerie J. Lund,John K. Niparko,K. Thomas Robbins,J. Regan Thomas,Marci M. Lesperance

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cummings Otolaryngology - Head and Neck Surgery E-Book

Head and Neck Surgery, 3-Volume Set

By: Paul W. Flint,Bruce H. Haughey,Valerie J. Lund,John K. Niparko,K. Thomas Robbins,J. Regan Thomas,Marci M. Lesperance

Now in its 6th edition, Cummings Otolaryngology remains the world's most detailed and trusted source for superb guidance on all facets of head and neck surgery. Completely updated with the latest minimally invasive procedures, new clinical photographs, and line drawings, this latest edition equips you to implement all the newest discoveries, techniques, and technologies that are shaping patient outcomes. Be certain with expert, dependable, accurate answers for every stage of your career from the most comprehensive, multi-disciplinary text in the field! Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Overcome virtually any clinical challenge with detailed, expert coverage of every area of head and neck surgery, authored by hundreds of leading luminaries in the field. Experience clinical scenarios with vivid clarity through a heavily illustrated, full-color format which includes approximately 3,200 images and over 40 high quality procedural videos. Get truly diverse perspectives and worldwide best practices from a multi-disciplinary team of contributors and editors comprised of the world’s leading experts. Glean all essential, up-to-date, need-to-know information. All chapters have been meticulously updated; several extensively revised with new images, references, and content. Stay at the forefront of your field with the most updated information on minimally-invasive surgical approaches to the entire skull base, vestibular implants and vestibular management involving intratympanic and physical therapy-based approaches, radiosurgical treatment of posterior fossa and skull base neoplasms, and intraoperative monitoring of cranial nerve and CNS function. Apply the latest treatment options in pediatric care with new chapters on pediatric sleep disorders, pediatric infectious disease, and evaluation and management of the infant airway. Find what you need faster through a streamlined format, reorganized chapters, and a color design that expedites reference. Manage many of the most common disorders with treatment options derived from their genetic basis. Assess real-world effectiveness and costs associated with emergent technologies and surgical approaches introduced to OHNS over the past 10 years. Incorporate recent findings about endoscopic, microscopic, laser, surgically-implantable, radiosurgical, neurophysiological monitoring, MR- and CT-imaging, and other timely topics that now define contemporary operative OHNS. Take it with you anywhere! With Expert Consult, you'll have access the full text, video clips, and more online, and as an eBook - at no additional cost!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

4198

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323278205

ISBN 13

9780323278201

Arthritis and Arthroplasty: The Hip

Expert Consult - Online, Print and DVD

By: Thomas E. Brown,Quanjun Cui,William M. Mihalko,Khaled Saleh

Write a review Read reviews Take a Quiz Solve Book Puzzle

Arthritis and Arthroplasty: The Hip

Expert Consult - Online, Print and DVD

By: Thomas E. Brown,Quanjun Cui,William M. Mihalko,Khaled Saleh

The Hip-a volume in the new Arthritis and Arthroplasty series-offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. Clear, evidence-based coverage details which technology and methodology used for total Hip arthroplasty (THA), reconstruction or revision is best for each patient. Access discussions of debates on minimally invasive surgery; component material and bearing options; cemented vs. uncemented fixation of the components; and more. Explore alternatives to THA in younger arthritic patients and view expertly narrated video demonstrations of surgical techniques. In addition to providing practical, pragmatic advice in a concise, readable format, this Expert Consult title offers the full text of the book, as well as links to PubMed and periodic content updates, online at expertconsult.com. Access the full text of the book-as well as links to PubMed and periodic content updates on outcome data, component materials, and surgical techniques-online at expertconsult.com. Features procedural videos-narrated by experts-on the included DVD so you can see how to perform particular techniques. Covers periacetabluar osteotomy, neurovascular injury, and other hot topics to keep you abreast of the latest developments in the specialty. Provides evidence-based, clinically focused guidance on patient selection, pre-operative planning, surgical approach and techniques, bearing surfaces and component materials, disease specific options, the management and avoidance of complications, salvage and revision THA strategies, and more. Discusses variations in technique, including cemented vs. cementless fixation, resurfacing or more radical removal of bone, and minimally invasive technique where the exposure is more limited so you can choose which is most effective for each patient. Explores alternatives to THA in younger arthritic patients such as arthroscopy, arthrodesis, osteotomy, and resurfacing. Includes a review page in every chapter for quick reference to pearls and pitfalls for each topic. Presents photographs and interpretive drawings of surgical techniques in full color to bring out intraoperative details as they appear in the operating room. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. If the next edition is published less than one year after your purchase, you will be entitled to online access for one year from your date of purchase. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

462

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1416049738

ISBN 13

9781416049739

Imaging of the Spine E-Book

Expert Radiology Series

By: Thomas P. Naidich,Mauricio Castillo,Soonmee Cha,Charles Raybaud,James G. Smirniotopoulos,Spyros Kollias

Write a review Read reviews Take a Quiz Solve Book Puzzle

Imaging of the Spine E-Book

Expert Radiology Series

By: Thomas P. Naidich,Mauricio Castillo,Soonmee Cha,Charles Raybaud,James G. Smirniotopoulos,Spyros Kollias

Imaging of the Spine—an exhaustive, full-color reference—combines the ease of use of an atlas with the comprehensive coverage of a definitive reference work. Renowned experts Drs. Thomas P. Naidich, Mauricio Castillo, Charles Raybaud, James G. Smirniotopoulos, Soonmee Cha, and Spyros Kollias cover every aspect of spine imaging, including the latest diagnostic modalities, interventional techniques, and image-guided procedures through over 1300 digital quality illustrations. - View 1300 digital quality images of both radiographic images and cutting edge modalities—MR, multislice CT, ultrasonography, and nuclear medicine. - Consult the expertise of a diverse group of experts from around the globe on the imaging of the spine. - Tap into comprehensive coverage that includes diagnostic and therapeutic options, with an emphasis on cost-effective imaging. - Find information quickly and easily thanks to consistent and tightly focused chapters, a full color design, and key points boxes.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

631

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437736017

ISBN 13

9781437736014

McKee's Pathology of the Skin, 2 Volume Set E-Book

By: J. Eduardo Calonje,Thomas Brenn,Alexander J Lazar,Steven D. Billings

Write a review Read reviews Take a Quiz Solve Book Puzzle

McKee's Pathology of the Skin, 2 Volume Set E-Book

By: J. Eduardo Calonje,Thomas Brenn,Alexander J Lazar,Steven D. Billings

Comprehensive and lavishly illustrated, McKee's Pathology of the Skin, 5th Edition, is your reference of choice for up-to-date, authoritative information on dermatopathology. You'll find clinical guidance from internationally renowned experts along with details on etiology, pathogenesis, histopathology, and differential diagnosis – making this unique reference unparalleled in its wealth of clinical and histopathological material. The 5th Edition of this classic text is a must-have resource for practicing dermatopathologists and general pathologists who sign out skin biopsies. - Covers pathological aspects of skin diseases in addition to providing superb descriptions and illustrations of their clinical manifestations – the only available reference with this unique combination of features. - Integrates dermatopathology, clinical correlations, and clinical photographs throughout, and features bulleted lists of clinical features and differential diagnosis tables for easy reference. - Contains more than 5,000 superb histopathologic and clinical illustrations that demonstrate the range of histologic manifestations. - Brings you fully up to date with key molecular aspects of disease, the capabilities and limitations of molecular diagnostics, and targeted/personalized medicine. - Features up-to-date information on biologics, drug eruptions, and other developments in therapeutics. - Helps you stay current with the latest diagnostic tumor markers and other new developments in immunohistochemistry. - Includes a completely revised chapter on cutaneous lymphoma that reflects recent WHO-EORTC classification changes, as well as new coverage of sentinel lymph node biopsy for melanoma. - Shares the knowledge of the main editor Dr. J. Eduardo Calonje, along with co-editors Thomas Brenn, and Alexander Lazar, and new co-editor Steven D. Billings who offers expertise on both dermatopathology and soft tissue tumors. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Average ratings

N/A