This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity. To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning – an alternative and complement to strategic planning. Scenarios explore a variety of possible futures for examining decisions in organizational planning. Pierre was a unique man with interests in Indian and Japanese cultures and traditions. He travelled extensively and led a unique life that involved long periods of visiting gurus in India and extended sabbaticals in Japan. His experiences with Eastern thought no doubt shaped his ability to evolve the scenario method at Shell, and as a result he was able to lead a team that foresaw the oil crises of the 1970’s and 80’s. This new volume will cover the basic context of his life timeline and attach it to the development of his thinking about scenario planning over the course of his career. After his death, Wack’s materials, papers and documents were collected by Napier Collyns and have recently been made available at the University of Oxford where the Pierre Wack Memorial Library has been established. These documents contain a variety of clues and stories that reveal more about who Pierre Wack was, how he thought and will provide details about scenario planning that have never been seen or published. They also reveal a curious man and include a timeline written by his wife, Eve, which details their relationship over the course of 40 years. Written for management and business historians and researchers, this book will uncover unseen contributions by a scenario planning pioneer shaped by significant events in his personal life that helped him to see the world differently.
Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning – an alternative and complement to strategic planning. Scenarios explore a variety of possible futures for examining decisions in organizational planning. Pierre was a unique man with interests in Indian and Japanese cultures and traditions. He travelled extensively and led a unique life that involved long periods of visiting gurus in India and extended sabbaticals in Japan. His experiences with Eastern thought no doubt shaped his ability to evolve the scenario method at Shell, and as a result he was able to lead a team that foresaw the oil crises of the 1970’s and 80’s. This new volume will cover the basic context of his life timeline and attach it to the development of his thinking about scenario planning over the course of his career. After his death, Wack’s materials, papers and documents were collected by Napier Collyns and have recently been made available at the University of Oxford where the Pierre Wack Memorial Library has been established. These documents contain a variety of clues and stories that reveal more about who Pierre Wack was, how he thought and will provide details about scenario planning that have never been seen or published. They also reveal a curious man and include a timeline written by his wife, Eve, which details their relationship over the course of 40 years. Written for management and business historians and researchers, this book will uncover unseen contributions by a scenario planning pioneer shaped by significant events in his personal life that helped him to see the world differently.
Theory matters in applied disciplines—fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions. When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory. This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology. Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.
Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just with developing different scenarios but also with applying scenarios once they have been constructed, and assessing the impact of the scenario project. Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning system—project preparation, scenario exploration, scenario development, scenario implementation and project assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent neurological findings, of how scenario planning helps people to overcome barriers to creative thinking. “This book is about action and performance. Compelling and thoroughly researched, it offers every business executive a playbook for including uncertainty in the organizational change process and driving competitive advantage”. -- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation
This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity. To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
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