Thomas H. Bivins's Books

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

By: Thomas Bivins

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Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

By: Thomas Bivins

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. Mixed Media is key reading for students of all branches of Media and Communication Ethics. The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

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Page Count

250

Publisher

Taylor & Francis

Published Date

ISBN 10

1000891054

ISBN 13

9781000891058

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

By: Thomas H. Bivins,Thomas Harvey Bivins

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Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

By: Thomas H. Bivins,Thomas Harvey Bivins

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Mediaserves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

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Page Count

242

Publisher

Taylor & Francis

Published Date

ISBN 10

0805842578

ISBN 13

9780805842579

How to Produce Creative Publications

Traditional Techniques & Computer Applications

By: Thomas Harvey Bivins,William E. Ryan

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How to Produce Creative Publications

Traditional Techniques & Computer Applications

By: Thomas Harvey Bivins,William E. Ryan

This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.

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Page Count

452

Publisher

N T C Business Books

Published Date

ISBN 10

0844234931

ISBN 13

9780844234939

Journals of Thomas H. Hobbs

By: Thomas Hobbs

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Journals of Thomas H. Hobbs

By: Thomas Hobbs

A valuable account of life in the South Written between 1840, when the diarist was fourteen years old, and 1862, when he died serving the Confederate States of America.

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Page Count

288

Publisher

University Alabama Press

Published Date

ISBN 10

0817312897

ISBN 13

9780817312893

Book's by Thomas H. Bivins

Mixed Media

Mixed Media

Mixed Media

Mixed Media

How to Produce Creative Publications

How to Produce Creative Publications

Journals of Thomas H. Hobbs

Journals of Thomas H. Hobbs

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