Thomas Brand's Books

Fashion Management

A Strategic Approach

By: Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fashion Management

A Strategic Approach

By: Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

359

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137508191

ISBN 13

9781137508195

Excel 2013 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J. Quirk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2013 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J. Quirk

This is the first book to show the capabilities of Microsoft Excel to teach business statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical business problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in business courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2013 for Business Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems.Practice problems are provided at the end of each chapter with their solutions in an Appendix.Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

271

Publisher

Springer

Published Date

ISBN 10

3319119826

ISBN 13

9783319119823

Excel 2019 for Advertising Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk,Eric Rhiney

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2019 for Advertising Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk,Eric Rhiney

Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics. Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Springer Nature

Published Date

ISBN 10

3030392546

ISBN 13

9783030392543

Excel 2007 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J Quirk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2007 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J Quirk

This is the first book to show the capabilities of Microsoft Excel to teach business statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical business problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in business courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2007 for Business Statistics: A Guide to Solving Practical Business Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

254

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461437342

ISBN 13

9781461437345

Capital, Systems, and Objects

The Foundation and Future of Organizations from a South Asian Perspective

By: Richard Thomas Watson,Saji K. Mathew

Write a review Read reviews Take a Quiz Solve Book Puzzle

Capital, Systems, and Objects

The Foundation and Future of Organizations from a South Asian Perspective

By: Richard Thomas Watson,Saji K. Mathew

This book provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success, and it contains cases from South East Asia to elaborate this concept. Many organizations are currently addressing two important transformational issues: ecological sustainability and digitization. Sustainability is a goal, an end, and digitization is a process, a means to achieve a goal. This book introduces a flexible model that can be applied to current and future organizational challenges, including sustainability and digitization, because the fundamentals are constant. This book is designed to serve two purposes for the readers: first, to present three conceptual foundations for designing and operating organizations (capital, systems, and objects (section 1)); and second, to provide a reference source for implementing these ideas in your organization (sections 2 and 3). The first section of the book, chapters 1 through 7, sets forth the conceptual foundations. The chapters mix concepts and practical examples to give a new way of thinking about the setting in which one may work many days each year. The second section provides details and associated examples of every one of the thirty-six forms of capital conversion. It also illustrates how the five foundational systems support capital conversion in a variety of ways. Finally, the third section is about measuring capital and systems. The book covers measurement of all types of capital and systems performance and has been written for current and future organizational leaders to change the game and play it more effectively. The book will thus resonate with students of organizational behaviour and leadership strategy, organizational leaders, industry experts, and general readers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

257

Publisher

Springer Nature

Published Date

ISBN 10

9813366257

ISBN 13

9789813366251

Loose

The Future of Business is Letting Go

By: Martin Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Loose

The Future of Business is Letting Go

By: Martin Thomas

Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage debate. If the Pope can do loose, anyone can.Loose thinking is at odds with all but the most progressive organizations. Businesses pay lip service to customer collaboration while still exerting maximum control. As Clay Shirky suggests, companies that create products, services and message that are too perfect will leave the consumer thinking 'where is the space for me?' LOOSE shakes up the status quo and shows how prevailing business wisdom needs to change.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

162

Publisher

Headline

Published Date

ISBN 10

0755361563

ISBN 13

9780755361564

Truth in Marketing

A theory of claim-evidence relations

By: Thomas Boysen Anker

Write a review Read reviews Take a Quiz Solve Book Puzzle

Truth in Marketing

A theory of claim-evidence relations

By: Thomas Boysen Anker

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

142

Publisher

Routledge

Published Date

ISBN 10

1317535057

ISBN 13

9781317535058

Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

Write a review Read reviews Take a Quiz Solve Book Puzzle

Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

531

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472939085

ISBN 13

9781472939081

CIM Handbook of Strategic Marketing

By: Colin Egan,Michael Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

CIM Handbook of Strategic Marketing

By: Colin Egan,Michael Thomas

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

299

Publisher

Taylor & Francis

Published Date

ISBN 10

1136359087

ISBN 13

9781136359088

Excel 2010 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J Quirk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2010 for Business Statistics

A Guide to Solving Practical Business Problems

By: Thomas J Quirk

This is the first book to show the capabilities of Microsoft Excel to teach business statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical business problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in business courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2010 for Business Statistics: A Guide to Solving Practical Business Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441999345

ISBN 13

9781441999344

Excel 2016 for Business Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2016 for Business Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk

This book shows the capabilities of Microsoft Excel in teaching business statistics effectively. Similar to the previously published Excel 2010 for Business Statistics, this book is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical business problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in business courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Business Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

257

Publisher

Springer

Published Date

ISBN 10

3319389599

ISBN 13

9783319389592

Excel 2019 for Business Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2019 for Business Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk

Newly revised to specifically provide demonstration in Excel 2019, this volume shows the capabilities of Microsoft Excel in business statistics. Similar to its predecessor, Excel 2016 for Business Statistics, it is a step-by-step, exercise-driven guide for students and practitioners who are looking to master Excel to solve practical business problems. Excel, a widely available computer program for students and professionals, is also an effective teaching and learning tool for quantitative analyses in business courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Business Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned. This new edition offers a wealth of new sample problems, as well as updated chapter content throughout.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

260

Publisher

Springer Nature

Published Date

ISBN 10

3030392619

ISBN 13

9783030392611

Diabetes Head to Toe

Everything You Need to Know about Diagnosis, Treatment, and Living with Diabetes

By: Rita R. Kalyani,Mark D. Corriere,Thomas W. Donner,Michael W. Quartuccio

Write a review Read reviews Take a Quiz Solve Book Puzzle

Diabetes Head to Toe

Everything You Need to Know about Diagnosis, Treatment, and Living with Diabetes

By: Rita R. Kalyani,Mark D. Corriere,Thomas W. Donner,Michael W. Quartuccio

A comprehensive, easy-to-follow guide to understanding and managing your diabetes. Silver Winner of the Benjamin Franklin Awards (Health & Fitness) by the Independent Book Publishers Association; Winner of the Best Book Award (Health: Medical Reference) by the American Book Fest; Silver Winner of Book Award (Education) by the National Health Information Awards Diabetes Head to Toe is an invaluable resource for anyone living with diabetes. It includes everything you should know about the disease—straight from the experts. The authors, all doctors who specialize in diabetes care, offer simple explanations and essential advice on all things diabetes. Accessible and concise, Diabetes Head to Toe presents information at a glance, with conversational prose and easy-to-digest bullet points. Each chapter begins with a short introduction and includes helpful sections on "What You Need to Know" and "What Does It All Mean?" Other notable features include "Tips," "Myths and Facts," and frequently asked questions. In addition to defining medical concepts in everyday language while tackling core topics, such as patient dietary needs and lifestyle changes, this book contains unique coverage of • how to prevent and diagnose diabetes • the many complications—head to toe—that people with diabetes can develop • diabetes in diverse populations, including children and adults • new treatments for diabetes and how they work • common interactions between diabetes medications and other drugs • medical conditions that occur more frequently in people with diabetes, including eye disease, heart disease, kidney problems, depression, nerve damage, and sexual problems • cutting-edge diabetes technologies and the costs, benefits, and limitations of various devices • legal considerations that everyone with diabetes should keep in mind More than 50 illustrations illuminate key points, while a two-color format allows readers to quickly identify the information they are seeking. Aimed at people with diabetes, family members, teachers, physicians, nurses, dietitians, pharmacists, specialists, and anyone else who cares about the health of diabetes patients, this up-to-date book will help readers recognize the early warning signs before diabetes-related difficulties arise, ensuring a long, healthy life. Silver Winner of the 2019 Benjamin Franklin Awards (Health & Fitness) of the Independent Book Publishers Association.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

345

Publisher

Johns Hopkins University Press

Published Date

ISBN 10

142142648X

ISBN 13

9781421426488

Excel 2016 for Marketing Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk,Eric Rhiney

Write a review Read reviews Take a Quiz Solve Book Puzzle

Excel 2016 for Marketing Statistics

A Guide to Solving Practical Problems

By: Thomas J. Quirk,Eric Rhiney

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

257

Publisher

Springer

Published Date

ISBN 10

3319433768

ISBN 13

9783319433769

Creating a Customer Experience-Centric Startup

A Step-by-Step Framework

By: Thomas Suwelack,Manuel Stegemann,Feng Xia Ang

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating a Customer Experience-Centric Startup

A Step-by-Step Framework

By: Thomas Suwelack,Manuel Stegemann,Feng Xia Ang

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: · Provides a clear step-by-step guide to create a customer experience-centric company · Introduces most impactful tools that managers can use to successfully complete every step of our framework · Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

163

Publisher

Springer Nature

Published Date

ISBN 10

3030924580

ISBN 13

9783030924584

Modeling Techniques in Predictive Analytics with Python and R

A Guide to Data Science

By: Thomas W. Miller

Write a review Read reviews Take a Quiz Solve Book Puzzle

Modeling Techniques in Predictive Analytics with Python and R

A Guide to Data Science

By: Thomas W. Miller

Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

437

Publisher

FT Press

Published Date

ISBN 10

013389214X

ISBN 13

9780133892147

Marketing Concept - The St. Gallen Management Approach

By: Thomas Bieger

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Concept - The St. Gallen Management Approach

By: Thomas Bieger

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

203

Publisher

UTB

Published Date

ISBN 10

3825257525

ISBN 13

9783825257521

The Talent Powered Organization

Strategies for Globalization, Talent Management and High Performance

By: Peter Cheese,Robert Joseph Thomas,Elizabeth Craig

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Talent Powered Organization

Strategies for Globalization, Talent Management and High Performance

By: Peter Cheese,Robert Joseph Thomas,Elizabeth Craig

The Talent Powered Organization" shows how businesses and organizations must treat talent as a strategic issue so that their operations are focused on growing the workforce talent on which they depend.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944990X

ISBN 13

9780749449902

Franchising For Dummies

By: Michael H. Seid,Dave Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Franchising For Dummies

By: Michael H. Seid,Dave Thomas

Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

408

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470045817

ISBN 13

9780470045817

Publishing for Profit

Successful Bottom-line Management for Book Publishers

By: Thomas Woll

Write a review Read reviews Take a Quiz Solve Book Puzzle

Publishing for Profit

Successful Bottom-line Management for Book Publishers

By: Thomas Woll

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

382

Publisher

Chicago Review Press

Published Date

ISBN 10

1556526172

ISBN 13

9781556526176

Buy, Buy Baby

How Consumer Culture Manipulates Parents and Harms Young Minds

By: Susan Gregory Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Buy, Buy Baby

How Consumer Culture Manipulates Parents and Harms Young Minds

By: Susan Gregory Thomas

An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It's no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that "educational" shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

296

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0618463518

ISBN 13

9780618463510

Creating Food Futures

Trade, Ethics and the Environment

By: Cathy Farnworth,Janice Jiggins,Emyr Vaughan Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Food Futures

Trade, Ethics and the Environment

By: Cathy Farnworth,Janice Jiggins,Emyr Vaughan Thomas

Re-imagining Food Provisioning: transforming trading relations' is about the transformation of people's relationship with the material, natural and social world through creating change in food consumption, production and trading relationships.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

266

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

0754649075

ISBN 13

9780754649076

The Cattle Health

Preventative Care, Disease Treatments and Emergency Procedures

By: Heather Smith Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Cattle Health

Preventative Care, Disease Treatments and Emergency Procedures

By: Heather Smith Thomas

Discusses how to maintain the day-to-day health of one's cattle, covering symptoms, preventive care, and treatment of common diseases, body system disorders such as digestive and foot problems, and other ailments, accidents, and injuries that can occur, with case histories and anecdotes.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

386

Publisher

Storey Publishing

Published Date

ISBN 10

1603420908

ISBN 13

9781603420907

How to Prepare a Marketing Plan

A Guide to Reaching the Consumer Market

By: John Stapleton,Michael J. Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Prepare a Marketing Plan

A Guide to Reaching the Consumer Market

By: John Stapleton,Michael J. Thomas

Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

364

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

0566077841

ISBN 13

9780566077845

Cybercrime and Digital Forensics

An Introduction

By: Thomas J. Holt,Adam M. Bossler,Kathryn C. Seigfried-Spellar

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cybercrime and Digital Forensics

An Introduction

By: Thomas J. Holt,Adam M. Bossler,Kathryn C. Seigfried-Spellar

This book offers a comprehensive and integrative introduction to cybercrime. It provides an authoritative synthesis of the disparate literature on the various types of cybercrime, the global investigation and detection of cybercrime and the role of digital information, and the wider role of technology as a facilitator for social relationships between deviants and criminals. It includes coverage of: key theoretical and methodological perspectives; computer hacking and malicious software; digital piracy and intellectual theft; economic crime and online fraud; pornography and online sex crime; cyber-bullying and cyber-stalking; cyber-terrorism and extremism; digital forensic investigation and its legal context around the world; the law enforcement response to cybercrime transnationally; cybercrime policy and legislation across the globe. The new edition features two new chapters, the first looking at the law enforcement response to cybercrime and the second offering an extended discussion of online child pornography and sexual exploitation. This book includes lively and engaging features, such as discussion questions, boxed examples of unique events and key figures in offending, quotes from interviews with active offenders, and a full glossary of terms. This new edition includes QR codes throughout to connect directly with relevant websites. It is supplemented by a companion website that includes further exercises for students and instructor resources. This text is essential reading for courses on cybercrime, cyber-deviancy, digital forensics, cybercrime investigation, and the sociology of technology.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

582

Publisher

Routledge

Published Date

ISBN 10

1315296950

ISBN 13

9781315296951

Strategies for Branding Success

By: Anne Thomas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategies for Branding Success

By: Anne Thomas

Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business or organization seeking to position itself as the one to beat in today's economy.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

170

Publisher

eBookIt.com

Published Date

ISBN 10

1456601229

ISBN 13

9781456601225

Book's by Thomas Brand

Username

Password

Password again

Birthday

Email