Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original and witty reminder that the most successful brands are driven by talented thinkers.` Simon Clift, President, Marketing, Unilever Home & Personal Care `At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.` Adam Morgan, author of Eating the Big Fish `A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.` Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
When Kitty falls to her death in one of Covent Garden’s seedier tenements at the end of 1735, it’s seen as an unfortunate accident. But the memory haunts the nightmares of Kitty’s neighbour, Jeremiah Potts. Jeremiah scrapes his own poor living by running errands for local artists, the most famous being William Hogarth – seemingly unstoppable since the success of his Harlot’s Progress. Hogarth has started work on a new painting that shows a woman walking across Covent Garden Piazza. The image raises immediate questions for the artist’s wife, Jane – but also appears to hark back to something in her husband’s past. A similar, half-forgotten history torments another local resident, Prudence Hyssop, who is determined that the New Year of 1736 should signal a fresh start. Meanwhile, gentleman-painter Jonathan Smallow has one thing only in mind. Murder. In a fast-moving tale of lost innocence, thwarted ambition, artistic skulduggery, and blind passion, the lives of Jeremiah, Prudence, Smallow, and the Hogarths are thrown together in new and unforeseen ways. Set against the vibrant backdrop of Covent Garden, Mr Hogarth’s Morning paints a compelling picture that blends dark desires with colourful comedy to create a totally new and unforgettable view of eighteenth-century London.
Following Charles Dickens’s death, his friend and biographer, John Forster, discovers a ‘lost’ manuscript that provides a radically different view of the year the young author spent working in a blacking factory. But is the account fact or fiction?
I've been described as a tough and noisy woman, a prize fighter, a man-hater, you name it. They call me Battling Bella, Mother Courage, and a Jewish mother with more complaints than Portnoy. There are those who say I'm impatient, impetuous, uppity, rude, profane, brash, and overbearing. Whether I'm any of those things, or all of them, you can decide for yourself. But whatever I am--and this ought to made very clear--I am a very serious woman." For more than fifty years, Bella Abzug championed the powerless and disenfranchised, as an activist, congresswoman, and leader in every major social initiative of her time—from Zionism and labor in the 40s to the ban-the-bomb efforts in the 50s, to civil rights and the anti-Vietnam War movements of the 60s, to the women's movement in the 70s and 80s, to enviromnemtal awareness and economic equality in the 90s. Her political idealism never waning, Abzug gave her final public speech before the U.N. in March 1998, just a few weeks before her death. Presented in the voices of both friends and foes, of those who knew, fought with, revered, and struggled alongside her, this oral biography will be the first comprehensive account of a woman who was one of our most influential leaders.
First published in 1981, this book attempts to approach a better understanding of Disraeli the man through his life as a novelist. It is not a series of literary criticisms, rather an attempt to see how ‘fiction’ and the act of ‘fictionalising’ played an important part in Disraeli’s life. The author discusses how Disraeli’s novels in terms of how they reflected various stages of his life and development while assuming no knowledge of the, now mostly out-of-print, books on the part of the reader. This book fills the gap between the standard and comprehensive political biographies and the few literary analyses that appeared the twenty years prior to its publication.
The idea of selling advertising on church premises seems a good one, but events spiral and the Church of England becomes so financially viable that the Government decides to privatise it. Soon, a corporate raid sees a majority of the shares bought up - who is the C of E's new owner?
On October 4 1957, America’s self image of being the most technologically advanced nation on earth, was shattered by the successful launch of a Soviet satellite, Sputnik, months ahead of its own satellite program. Four days later President Eisenhower gave a White House press conference in which he attributed US failure to the fact that in 1945, the Soviets had captured all of the German rocket scientists at Peenemunde. But as this book will show, that presidential statement was far from true. Not only was it the United States who acquired the best of the scientists, but those that fell into the hands of the Russians were of limited use. Yet, with all that talent, America still lost the space race. Senate investigations into the reasons why soon revealed that a US army missile designed by a team of Nazi scientists, led by Werner von Braun, could have launched an American satellite a year before Sputnik, but they had been deliberately denied the opportunity. As this book reveals for the first time, there was a conspiracy against the German scientists, both in America and the Soviet Union, born out of racial hatred and their Nazi past. Neither superpower was willing to allow the glory of being first in space to go to the men from Peenemunde. The effects of that conspiracy in America led directly to the election, in 1960, of John F Kennedy. His Presidential-winning platform had been built on the idea that America was losing the Space Race and that the Soviets had amassed a far greater number of long-range missile than the Americans. If the truth had been known then the course of history could have been very different.
First published in 1981, this book attempts to approach a better understanding of Disraeli the man through his life as a novelist. It is not a series of literary criticisms, rather an attempt to see how ‘fiction’ and the act of ‘fictionalising’ played an important part in Disraeli’s life. The author discusses how Disraeli’s novels in terms of how they reflected various stages of his life and development while assuming no knowledge of the, now mostly out-of-print, books on the part of the reader. This book fills the gap between the standard and comprehensive political biographies and the few literary analyses that appeared the twenty years prior to its publication.
This is a true story of life with one of God's angels, my wife Lynda, put on this earth to teach by example, and how together we raised two mentally and physically handicapped children. It is the story of the many angels put in our path without whose help we could not have survived. It is a story of the heartache of the loss of two children and the loss of my wife of forty-seven years. It also includes some biographical anecdotes that give insights into Lynda and myself and some of the problems we incurred throughout our lives.
Comprehensive Vascular and Endovascular Surgery, 2nd Edition, edited by John W. Hallett, Jr., MD, FACS, Joseph L. Mills, MD, Jonothan Earnshaw, DM, FRCS, Jim A. Reekers, MD, PhD, and Thom Rooke, MD delivers in-depth, clinically focused coverage of all aspects of vascular surgery in an exceptionally well-designed single reference. Each disease chapter follows the same consistent format, for quick consultation and better comprehension. The revised 2nd Edition features several new chapters, increased endovascular treatment coverage, and updated data from the latest trials...bringing you the newest advances from the field. More than 1,000 photographs, line drawings and tables-including many revised illustrations now in color-depict key concepts and procedures. With its practical user friendly approach-and online access through Expert Consult functionality-this resource offers convenient access to complete guidance. Presents the work of a team of nearly 80 internationally respected vascular surgeons and interventional radiologists who focus on the issues and challenges you face in everyday practice. Uses a highly structured, templated format in each chapter to quickly and consistently deliver information on basic science, clinical presentation, non-invasive testing, medical management, surgical management, complications, outcome, and follow up-making information easy to access and understand. Includes Key Points boxes in every chapter that allow for quick reference and efficient study. Features over 1,000 photographs, line drawings, charts and tables that make important information easy to comprehend. Integrates clinical information with basic science making the material relevant to everyday practice. Covers treatment and interventions from an evidence-based perspective, whenever possible. Provides short, clinical vignettes in the same style as those found on oral exams. Provides online access to the text via expertconsult.com where you can perform quick searches of the complete contents, download all of the images, further your study with bonus review and self assessment questions, and follow links to PubMed abstracts for convenient consultation whwere and when you need it most. Offers new chapters on vascular diagnosis, graft infections, aortic dissection, and visceral aneurysms for greater coverage of the field. Includes a significant increase in endovascular treatment coverage in many of the chapters, reflecting the growing need for experience in these procedures. Presents current data from DREAM and EVAR 1 and 2 trials. Features a revised artwork program-including many revised illustrations and former black and white images now in color-for an enhanced visual understanding of concepts. Includes bonus review and self assessment questions accompany the online version.
The 1960s were a heady time to come of age. The British Invasion transformed pop music and culture. The fledgling space program offered a thrilling display of modern technology. The civil rights movement and Vietnam War drew young people to American politics, spurring them to think more critically about the state of the nation. And the assassinations Martin Luther King Jr. and Robert F. Kennedy in 1968 shook the United States to the core. During these turbulent times the Minnesota Twins were the pride of the North Star State--an elite team that advanced to the World Series in 1965 and played in dramatic pennant races in the years thereafter. After an uneven 1964 season the Twins set themselves up for a turnaround that would last the rest of the decade. At the end of his playing career with the Twins, Billy Martin was hired as third base coach in 1965, giving them a more aggressive base-running style. Mudcat Grant became the first African American pitcher to win at least twenty games in the American League, and Tony Oliva won his second batting title to help lead the Twins to the World Series, which they lost in seven games to the Dodgers. In 1967 rookie Rod Carew joined the Twins as they engaged in a historic pennant race but finished second to the Red Sox during their "Impossible Dream" season. In 1969 Martin took over as manager, and both Carew and Harmon Killebrew led the Twins to the American League Championship Series, only to lose to the Orioles, after which Martin was fired in part for a now-legendary bar fight. Bill Rigney took the helm in 1970 and steered the Twins to a second-straight division title and ALCS loss to the Orioles. In The Pride of Minnesota Thom Henninger details these pennant races, from the key moments and games to the personalities of the players involved, in the context of state and world events. Although the Twins won only one AL pennant in this stretch and failed to win the World Series, these memorable seasons, played in remarkable and compelling times, made for an important first decade in the team's early history.
From climate catastrophe to pandemics and economic crises, the problems facing humanity can feel impossible to solve. Critical Modesty in Contemporary Fiction argues that contemporary fiction helps those who may feel despair at the enormity of such problems — not, as usually assumed, through the ambitious search for grand solutions but rather by cultivating a temperament of modesty. This new temperament of critical modesty locates the fight for freedom and human dignity within the limited and compromised conditions in which we find ourselves. Through readings of Ian McEwan, Zadie Smith, J. M. Coetzee, and David Mitchell, Critical Modesty in Contemporary Fiction advances a claim for the value of temperament in general as a crucial analytic for understanding contemporary experience as well as for a particular temperament of critical modesty as crucial in negotiating the limits of critical and human agency that constitute our daily lives. Exploring modest forms of entangled human agency that represent an alternative to the novel of the large scale that have been most closely associated with the Anthropocene, this volume makes the surprising case that by adopting a modest stance, the novel has the potential to play a more important socio-cultural role than it has done. In doing so, it offers an engaging response to the debate over critical and surface readings, bringing novels themselves into the conversation and arguing for a fictional mode that is both critical and modest, reminding us how much we are already engaged with the world, implicated and compromised, before we start developing theories, writing stories, or acting within it.
Bervie and Beyond reaches back to the early 1700s and into the lives of the author’s paternal ancestry in North East Scotland, and then endeavours to trace the lives of all his fellow descendants through to around the mid-1900s. It tells the story of a not very successful smuggler who turned legitimate and established the first linen mill in Scotland. It progresses to his son Walter, who published several books in the early 1800s before being lured to Irelandby Chief Secretary Robert Peel to publish the Dublin Journal newspaper. But it was the next generation which brought real success. Alex Thom developed what was to become the leading Irish printing company, culminating in appointment as the country’s Queen’s Printer. Alex amassed a huge personal fortune which enabled him to establish his beloved Thom’s Directory. By his own efforts it grew in content and stature, and quickly became the primary reference source for all things Irish. It was his greatest achievement, and the Irish nation will forever remember him for it. But wealth and a second marriage created downsides, with family divisions and a widow who took “spreading the joy” (to other than family) to a new art form. In the following generations we learn of a suicide, successful migration toArgentinaandSouth Africa, and in TheAntipodes, destitution.
“How could this have happened?” The question still lingers among officials and residents of the small southern California town of Bell. Corruption is hardly an isolated challenge to the governance of America’s cities. But following decades of benign obscurity, Bell witnessed the emergence of a truly astonishing level of public wrongdoing—a level succinctly described by Los Angeles District Attorney Steve Cooley as “corruption on steroids.” Even discounting the enormous sums involved—the top administrator paid himself nearly $800,000 a year in a town with a $35,000 average income—this was no ordinary failure of governance. The picture that emerges from years of federal, state, and local investigations, trials, depositions, and media accounts is of an elaborate culture of corruption and deceit created and sustained by top city administrators, councilmembers, police officers, numerous municipal employees, and consultants. The Failure of Governance in Bell California: Big-Time Corruption in a Small Town details how Bell was rendered vulnerable to such massive malfeasance by a disengaged public, lack of established ethical norms, absence of effective checks and balances, and minimal coverage by an overextended area news media. It is a grim and nearly unbelievable story. Yet even these factors fail to fully explain how such large-scale corruption could have arisen. More specifically, how did it occur within a structure—the council-manager form of government—that had been deliberately designed to promote good governance? Why were so many officials and employees prepared to participate in or overlook the ongoing corruption? To what degree can theories of governance, such as contagion theory or the “rover bandit” theme, explain the success of such blatant wrongdoing? The Failure of Governance, by Arizona State University Professor Thom Reilly—himself former county manager of Clark County, Nevada—pursues answers to these and related questions through an analysis of municipal operations that will afford the reader deeper insight into the inner workings of city governments—corrupt and otherwise. By considering factors arising from both theory and practice, Reilly makes clear, in other words, why the sad saga of Bell, California represents both a case study and a warning.
Crows can be found almost everywhere that people are, from tropical islands to deserts and arctic forests, from densely populated cities to suburbs and farms. Across these diverse landscapes, many species of crow are doing well: their intelligent and adaptive ways of life have allowed them to thrive amid human-driven transformations. Indeed, crows are frequently disliked for their success, seen as pests, threats, and scavengers on the detritus of human life. But among the vast variety of crows, there are also critically endangered species that are barely hanging on to existence, some of them the subjects of passionate conservation efforts. The Wake of Crows is an exploration of the entangled lives of humans and crows. Focusing on five key sites, Thom van Dooren asks how we might live well with crows in a changing world. He explores contemporary possibilities for shared life emerging in the context of ongoing processes of globalization, colonization, urbanization, and climate change. Moving among these diverse contexts, this book tells stories of extermination and extinction alongside fragile efforts to better understand and make room for other species. Grounded in the careful work of paying attention to particular crows and their people, The Wake of Crows is an effort to imagine and put into practice a multispecies ethics. In so doing, van Dooren explores some of the possibilities that still exist for living and dying well on this damaged planet.
Pasteurization, penicillin, Koch's postulates, and gene coding. These discoveries and inventions are vital yet commonplace in modern life, but were radical when first introduced to the public and academia. In this book, the life and times of leading pioneers in microbiology are discussed in vivid detail, focusing on the background of each discovery and the process in which they were developed — sometimes by accident or sheer providence.
Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original and witty reminder that the most successful brands are driven by talented thinkers.` Simon Clift, President, Marketing, Unilever Home & Personal Care `At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.` Adam Morgan, author of Eating the Big Fish `A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.` Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
When Kitty falls to her death in one of Covent Garden’s seedier tenements at the end of 1735, it’s seen as an unfortunate accident. But the memory haunts the nightmares of Kitty’s neighbour, Jeremiah Potts. Jeremiah scrapes his own poor living by running errands for local artists, the most famous being William Hogarth – seemingly unstoppable since the success of his Harlot’s Progress. Hogarth has started work on a new painting that shows a woman walking across Covent Garden Piazza. The image raises immediate questions for the artist’s wife, Jane – but also appears to hark back to something in her husband’s past. A similar, half-forgotten history torments another local resident, Prudence Hyssop, who is determined that the New Year of 1736 should signal a fresh start. Meanwhile, gentleman-painter Jonathan Smallow has one thing only in mind. Murder. In a fast-moving tale of lost innocence, thwarted ambition, artistic skulduggery, and blind passion, the lives of Jeremiah, Prudence, Smallow, and the Hogarths are thrown together in new and unforeseen ways. Set against the vibrant backdrop of Covent Garden, Mr Hogarth’s Morning paints a compelling picture that blends dark desires with colourful comedy to create a totally new and unforgettable view of eighteenth-century London.
The idea of selling advertising on church premises seems a good one, but events spiral and the Church of England becomes so financially viable that the Government decides to privatise it. Soon, a corporate raid sees a majority of the shares bought up - who is the C of E's new owner?
Following the trails of Hawai‘i’s snails to explore the simultaneously biological and cultural significance of extinction. In this time of extinctions, the humble snail rarely gets a mention. And yet snails are disappearing faster than any other species. In A World in a Shell, Thom van Dooren offers a collection of snail stories from Hawai‘i—once home to more than 750 species of land snails, almost two-thirds of which are now gone. Following snail trails through forests, laboratories, museums, and even a military training facility, and meeting with scientists and Native Hawaiians, van Dooren explores ongoing processes of ecological and cultural loss as they are woven through with possibilities for hope, care, mourning, and resilience. Van Dooren recounts the fascinating history of snail decline in the Hawaiian Islands: from deforestation for agriculture, timber, and more, through the nineteenth century shell collecting mania of missionary settlers, and on to the contemporary impacts of introduced predators. Along the way he asks how both snail loss and conservation efforts have been tangled up with larger processes of colonization, militarization, and globalization. These snail stories provide a potent window into ongoing global process of environmental and cultural change, including the largely unnoticed disappearance of countless snails, insects, and other less charismatic species. Ultimately, van Dooren seeks to cultivate a sense of wonder and appreciation for our damaged planet, revealing the world of possibilities and relationships that lies coiled within a snail’s shell.
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