Before 1660, English readers and theatergoers had never heard of a "coquette"; by the early 1700s, they could hardly watch a play, read a poem, or peruse a newspaper without encountering one. Why does British literature of this period pay so much attention to vain and flirtatious young women? Our Coquettes examines the ubiquity of the coquette in the eighteenth century to show how this figure enables authors to comment upon a series of significant social and economic developments—including the growth of consumer culture, widespread new wealth, increased travel and global trade, and changes in the perception and practice of marriage. The book surveys stage comedies, periodical essays, satirical poems, popular songs, and didactic novels to show that the early coquette is a figure of capacious desire: she finds pleasure in a wide range of choices, refusing to narrow any field of possibilities (admirers, luxury goods, friends, pets, public gatherings) down to a single option. Whereas scholars of the period have generally read the coquette as a simple and self-evident type, Our Coquettes emphasizes what is strange and surprising about this figure, revealing the coquette to be a touchstone in developing discourses about sexuality, consumerism, empire, and modernity itself. Winner of the Walker Cowen Memorial Prize for an outstanding work of scholarship in eighteenth-century studies
Designed to reform contemporary British society, Joseph Addison and Richard Steele’s The Tatler (1709-1711) and The Spectator (1711-1712, 1714) rely heavily on the representation of contemporary manners. In shaping such behavioural images, the authors made use of the satirical character sketch. Their character sketches (re)create social interactions between fictionalised representatives of moral types of men and women located in contemporary London. This study examines how Addison and Steele employed the character sketch to create a ‘cosmography’ of (wo)man by actively engaging with the observational approaches of contemporary naturalists. Addison and Steele adapted distinctly empirical methods (e.g. induction and deduction, note taking, repeated and collective observation) and appropriated the (medico-legal) case study to communicate and disseminate socio-moral knowledge. At the same time, the character sketch served them as a means to establish a taxonomic order of the socio-moral knowledge conveyed in the texts. The study sheds new light on the literary techniques and the methodological frameworks of two journals essentially associated with the British - and the European - Enlightenment.
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