Theo Lee's Books

Racial Subjects

Writing on Race in America

By: David Theo Goldberg

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Racial Subjects

Writing on Race in America

By: David Theo Goldberg

Racial Subjects heralds the next wave of writing about race and moves discussions about race forward as few other books recently have. Arguing that racism is best understood as exclusionary relations of power rather than simply as hateful expressions, David Theo Goldberg analyzes contemporary expressions of race and racism. He engages political economy, culture, and everyday material life against a background analysis of profound demographic shifts and changing class formation and relations. Issues covered in Racial Subjects include the history of changing racial categories over the last two hundred years of U.S. census taking, multiculturalism, the experience of being racially mixed, the rise of new black public intellectuals, race and the law in the wake of the O. J. Simpson verdict, relations between blacks and Jews, and affirmative action.

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276

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Routledge

Published Date

ISBN 10

1317958640

ISBN 13

9781317958642

The Language of New Media Design

Theory and Practice

By: Radan Martinec,Theo van Leeuwen

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The Language of New Media Design

Theory and Practice

By: Radan Martinec,Theo van Leeuwen

The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.

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225

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Routledge

Published Date

ISBN 10

1000115992

ISBN 13

9781000115994

The Music and Life of Theodore "Fats" Navarro

Infatuation

By: Leif Bo Petersen,Theo Rehak

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The Music and Life of Theodore "Fats" Navarro

Infatuation

By: Leif Bo Petersen,Theo Rehak

The Music and Life of Theodore 'Fats' Navarro: Infatuation is the first comprehensive study of the jazz trumpeter Theodore 'Fats' Navarro. It provides biographical and discographical information on this talented musician, whose premature death from tuberculosis at 26 robbed the jazz world of his brilliance. Through an analysis of his recorded legacy, this book offers new perspectives on Navarro's role in the history and emergence of Bebop. Through years of study and collecting ephemera, some of which is reprinted here, Leif Bo Petersen and Theo Rehak depict an inclusive history of Navarro and his music. Their information is based on interviews with musicians and people in the music business, contemporary newspaper and magazine articles, and the music itself, which has not been commonly known or described until now. The book features images, musical examples, and depictions of Navarro's recordings, and it provides several appendixes, including explanations of contemporary recording techniques and discographical terms, lists of Navarro's recordings and compositions, and a chronological overview of Navarro's performances, recording sessions, and engagements. Complete with a comprehensive list of sources and a full index, this volume presents a host of new and useful information for anyone interested in jazz and its history.

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396

Publisher

Scarecrow Press

Published Date

ISBN 10

0810867214

ISBN 13

9780810867215

Spectroscopic Methods in the Study of Kaolin Minerals and Their Modifications

By: Jacob (Theo) Kloprogge

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Spectroscopic Methods in the Study of Kaolin Minerals and Their Modifications

By: Jacob (Theo) Kloprogge

This book systematically provides an overview of the use of a wide range of spectroscopic methods (Mid- and Near-Infrared, Infrared Emission, Raman, Solid-State Magic Angle Spinning Nuclear Magnetic Resonance, X-ray Photoelectron, Extended X-ray Absorption Fine Structure, X-ray Absorption Near Edge, Electron Spin and Mössbauer spectroscopy) to investigate kaolin minerals (kaolinite, dickite, nacrite and halloysite) and their modifications (intercalation compounds, nanocomposites and other modifications).

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434

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Springer

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ISBN 10

3030023737

ISBN 13

9783030023737

The Handbook of Mediterranean Diet: A Nutrition Book with the Healthiest & Tastiest Recipes Backed by Science

By: Dr. Theo Christodoulakis, NMD H (ASCP)

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The Handbook of Mediterranean Diet: A Nutrition Book with the Healthiest & Tastiest Recipes Backed by Science

By: Dr. Theo Christodoulakis, NMD H (ASCP)

We always hear about the health benefits of a Mediterranean diet, but do we really know what Mediterranean foods to cook or eat? When asked that question, most people may tick off olive oil, olives, walnuts, vegetables, and fruits, but most have little idea how to incorporate these items into a regular diet. Dr. Theo Christodoulakis, a practicing physician in Arizona with a doctorate in naturopathic medicine, explains what a Mediterranean diet is and why those who embrace it enjoy reduced incidents of cardiovascular and chronic diseases-even if they consume increased amounts of fat and animal proteins. Filled with tasty recipes and practical advice, this handbook will help you live a longer and healthier life by enjoying healthy and flavorsome foods.

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154

Publisher

Lulu.com

Published Date

ISBN 10

0998816515

ISBN 13

9780998816517

Organic and Pervasive Computing -- ARCS 2004

International Conference on Architecture of Computing Systems, Augsburg, Germany, March 23-26, 2004, Proceedings

By: Christian Müller-Schloer,Theo Ungerer

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Organic and Pervasive Computing -- ARCS 2004

International Conference on Architecture of Computing Systems, Augsburg, Germany, March 23-26, 2004, Proceedings

By: Christian Müller-Schloer,Theo Ungerer

This book constitutes the refereed proceedings of the International Conference on Architecture of Computing Systems, ARCS 2004, held in Augsburg, Germany, in March 2004. The 22 revised full papers presented together with the abstracts of two invited lectures were carefully reviewed and selected from 50 submissions. The papers are organized in topical sections on organic computing, peer-to-peer computing, reconfigurable hardware, hardware, wireless architectures and networking, and applications.

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339

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Springer Science & Business Media

Published Date

ISBN 10

3540212388

ISBN 13

9783540212386

Theo: Growing Up Fast

By: Theo Walcott

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Theo: Growing Up Fast

By: Theo Walcott

When the name of Theo Walcott was included in the England squad for the 2006 World Cup, shock waves ran through the football world. But no one was more surprised than Theo himself. Five years later, Theo Walcott is one of the most recognizable names in football. As the English heart of the brilliant young Arsenal team, he has become a firm favourite at the Emirates Stadium. He represents everything that is good about the beautiful game: a player with his feet on the ground, but lightning quick on the field. He carries the expectations of the nation on his shoulders, especially since one night in Croatia made him the youngest player in history to score a hat-trick for England. It has been an incredible adventure, an unbelievable story for a quiet boy from a small village who only started playing football when he was 10. But how does it feel for your dreams to come true? In Theo: Growing Up Fast, Theo Walcott takes you right inside his world.

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210

Publisher

Random House

Published Date

ISBN 10

1446464067

ISBN 13

9781446464069

Reading the World's Stories

An Annotated Bibliography of International Youth Literature

By: Annette Y. Goldsmith,Theo Heras,Susan Corapi

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Reading the World's Stories

An Annotated Bibliography of International Youth Literature

By: Annette Y. Goldsmith,Theo Heras,Susan Corapi

Reading the World’s Stories is volume 5 in the Bridges to Understanding series of annotated international youth literature bibliographies sponsored by the United States Board on Books for Young People. USBBY is the United States chapter of the International Board on Books for Young People (IBBY), a Switzerland-based nonprofit whose mission is bring books and children together. The series promotes sharing international children’s books as a way to facilitate intercultural understanding and meet new literary voices. This volume follows Children’s Books from Other Countries (1998), The World though Children’s Books (2002), Crossing Boundaries with Children’s Books (2006), and Bridges to Understanding: Envisioning the World through Children’s Books (2011) and acts as a companion book to the earlier titles. Centered around the theme of the importance of stories, the guide is a resource for discovering more recent global books that fit many reading tastes and educational needs for readers aged 0-18 years. Essays by storyteller Anne Pellowski, author Beverley Naidoo, and academic Marianne Martens offer a variety of perspectives on international youth literature. This latest installment in the series covers books published from 2010-2014 and includes English-language imports as well as translations of children’s and young adult literature first published outside of the United States. These books are supplemented by a smaller number of culturally appropriate books from the US to help fill in gaps from underrepresented countries. The organization of the guide is geographic by region and country. All of the more than 800 entries are recommended, and many of the books have won awards or achieved other recognition in their home countries. Forty children’s book experts wrote the annotations. The entries are indexed by author, translator, illustrator, title, and subject. Back matter also includes international book awards, important organizations and research collections, and a selected directory of publishers known for publishing books from other countries.

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301

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442270861

ISBN 13

9781442270862

Ownership, Control and Ideology

An Enquiry into Certain Aspects of Modern Business Ideology

By: Theo Nichols

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Ownership, Control and Ideology

An Enquiry into Certain Aspects of Modern Business Ideology

By: Theo Nichols

Ownership, Control and Ideology (1969) looks at the debate surrounding issues of ownership and control. It analyses a large body of existing literature from several disciplines, examining the ‘factual’ issues but also showing that the terminology of the debate also requires fundamental re-analysis. In addition an empirical study of directors and senior managers is used to explore the businessman’s definition of the situation.

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251

Publisher

Taylor & Francis

Published Date

ISBN 10

1040122914

ISBN 13

9781040122914

Who Me?

An Autobiography

By: Theo Nielsen

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Who Me?

An Autobiography

By: Theo Nielsen

A reader may think that writing a biography would be an easy task. Research that needs to be done by an author of non-fiction books requires many hours of focused time and countless interviews with real persons associated with the person or event. The author of a biography should have all of the facts stored in his memory and merely needs to transcribe them into a book without further research. Wrong Maybe it was because of my age, 82, that I was unable to sit back and dictate to a stenographer, or into a tape recorder, a flow of the events and influences that shaped my personality and my life. Instead, I spent over two years sitting at my computer's "Microsoft Word", searching my mind, my pilot's log book, and diaries, slowly eking out one sentence, one paragraph and then one page. Time was allocated to this endeavor on a "I have nothing else to do" attitude. With the Oregon rain, soaking the golf course into an unplayable mire, I was able to pacify my longing for a game by turning on the word processor and succumbing to the pleasure of reliving my younger days. The cover jacket of this book was designed by my graphic artist son, Jay, to depict my personality as a "free spirit" and as a serious Certified Public Accountant.

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342

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iUniverse

Published Date

ISBN 10

0595457967

ISBN 13

9780595457960

Thyroid Hormone MetabolismMolecular Biology and Alternate Pathways

By: Sing-Yung Wu,Theo J. Visser

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Thyroid Hormone MetabolismMolecular Biology and Alternate Pathways

By: Sing-Yung Wu,Theo J. Visser

This book gathers some of the most talented and well-informed experts in the field, who not only summarize the recent breakthroughs and new findings, but also shed light on future research. Special emphasis is placed on the exciting new understanding of the molecular structure of one of the major enzymes (type 1 iodothyronine deiodinase) involved in the activation of the thyroid hormone. This breakthrough culminates the major effort in this field around the world. As a result, we can study the regulation of thyroid hormone activation mechanism at the molecular level. Two other important deiodinase enzymes (types II and III) are also reviewed. Alternate pathways of thyroid hormone metabolism represent another major advance. These pathways are associated with a variety of physiological and disease states, including fasting, glucocorticoid excess, fetal development, and inflammatory and non-thyroidal illnesses. The understanding of these pathways assists us to better understand the physiological and biological basis of the disease process and thus to improve clinical management of patients with thyroidal and non-thyroidal illnesses.

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274

Publisher

CRC Press

Published Date

ISBN 10

0849347742

ISBN 13

9780849347740

American Literature

A History

By: Hans Bertens,Theo D'haen

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American Literature

A History

By: Hans Bertens,Theo D'haen

This comprehensive history of American Literature traces its development from the earliest colonial writings of the late 1500s through to the present day. This lively, engaging and highly accessible guide: offers lucid discussions of all major influences and movements such as Puritanism, Transcendentalism, Realism, Naturalism, Modernism and Postmodernism draws on the historical, cultural, and political contexts of key literary texts and authors covers the whole range of American literature: prose, poetry, theatre and experimental literature includes substantial sections on native and ethnic American literatures explains and contextualises major events, terms and figures in American history. This book is essential reading for anyone seeking to situate their reading of American Literature in the appropriate religious, cultural, and political contexts.

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493

Publisher

Routledge

Published Date

ISBN 10

1135104654

ISBN 13

9781135104658

The Law of Nations in Early American Foreign Policy

Theory and Practice from the Revolution to the Monroe Doctrine

By: Willem Theo Oosterveld

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The Law of Nations in Early American Foreign Policy

Theory and Practice from the Revolution to the Monroe Doctrine

By: Willem Theo Oosterveld

In The Law of Nations in Early American Foreign Policy, Willem Theo Oosterveld provides the first general study of international law as interpreted and applied by the generation of the Founding Fathers. A mostly neglected aspect in the historiography of the early republic, this study argues that international law was in fact an integral part of the Revolutionary creed. Taking the reader from colonial debates about the law of nations to the discussions about slavery in the early 19th century, this study shows the zest of the Founders to conduct foreign policy on the basis of treatises such as Vattel’s The Law of Nations. But it also highlights the deep ambiguities and sometimes personal struggles that arose when applying international law.

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373

Publisher

BRILL

Published Date

ISBN 10

9004305688

ISBN 13

9789004305687

Linking Aquatic Exposure and Effects

Risk Assessment of Pesticides

By: Theo C. Brock

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Linking Aquatic Exposure and Effects

Risk Assessment of Pesticides

By: Theo C. Brock

Time-variable exposure profiles of pesticides are more often the rule than exception in the surface waters of agricultural landscapes. There is, therefore, a need to adequately address the uncertainties arising from time-variable exposure profiles in the aquatic risk assessment procedure for pesticides. Linking Aquatic Exposure and Effects: Risk As

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442

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CRC Press

Published Date

ISBN 10

1439813493

ISBN 13

9781439813492

Biocatalysts and Enzyme Technology

By: Klaus Buchholz,Volker Kasche,Uwe Theo Bornscheuer

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Biocatalysts and Enzyme Technology

By: Klaus Buchholz,Volker Kasche,Uwe Theo Bornscheuer

This second edition of a bestselling textbook offers an instructive and comprehensive overview of our current knowledge of biocatalysis and enzyme technology. The book now contains about 40% more printed content. Three chapters are completely new, while the others have been thoroughly updated, and a section with problems and solutions as well as new case studies have been added. Following an introduction to the history of enzyme applications, the text goes on to cover in depth enzyme mechanisms and kinetics, production, recovery, characterization and design by protein engineering. The authors treat a broad range of applications of soluble and immobilized biocatalysts, including wholecell systems, the use of non-aqueous reaction systems, applications in organic synthesis, bioreactor design and reaction engineering. Methods to estimate the sustainability, important internet resources and their evaluation, and legislation concerning the use of biocatalysts are also covered.

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609

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527672001

ISBN 13

9783527672004

Metrology and Fundamental Constants

By: Theo W. Hänsch

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Metrology and Fundamental Constants

By: Theo W. Hänsch

One of the exciting characteristics of metrology is its intimate relationship between fundamental physics and the leading edge of technology which is needed to perform advanced and challenging experiments and measurements. This title includes a set of lectures which present the relevant progress in Metrology.

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683

Publisher

IOS Press

Published Date

ISBN 10

1586037846

ISBN 13

9781586037840

Theo Give Us a Ball

A Life in Football

By: Theo Foley,Paul Foley

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Theo Give Us a Ball

A Life in Football

By: Theo Foley,Paul Foley

Theo Foley has been involved in professional football for over six decades as a player, coach and manager. During the early days of his playing career, whilst captain of Northampton Town, Theo ran a pie and chip shop to supplement his income from football, a far cry from the riches enjoyed by footballers today. In his autobiography, Theo Give Us a Ball: A Life in Football, co-authored with his son, Paul, Theo details the highs and lows of professional football in a bygone age. From kicking a ball about on the streets of 1950s' Dublin to captaining a First Division team during the 1960s and becoming assistant manager at Millwall and Arsenal, this book provides a fascinating insight into football in the days when a love of the game came before wealth and fame. During his time at Highbury, Theo became a local legend and fans would chant ‘Theo, give us a ball,' to which he duly obliged. In this honest account, Theo reveals the highs and lows of his life in football and shares his memories of working with some of the football greats of the past.

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277

Publisher

Andrews UK Limited

Published Date

ISBN 10

1911476203

ISBN 13

9781911476207

Drama at the Heart of English

Transforming Practice in the Secondary Classroom

By: Theo Bryer,Maggie Pitfield,Jane Coles

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Drama at the Heart of English

Transforming Practice in the Secondary Classroom

By: Theo Bryer,Maggie Pitfield,Jane Coles

Drama at the Heart of English is unique in its exploration of drama’s potential to revitalise English as a secondary school subject. It focuses specifically on the value and inclusive nature of educational drama practices in the reading of literary, dramatic and multimodal texts in the English classroom. Examples from the authors’ research show English teachers working in the drama-in-English mode with real learners as part of their everyday classroom activity. Challenging current curriculum and assessment constraints, the authors argue that drama-in-English pedagogy re-establishes English as a creative, imaginative and interactive subject. This book: offers a blend of theory and practice to demonstrate the powerful potential of drama-in-English proposes that drama is a uniquely sustainable form of learning in English when fully integrated into the daily work of classroom teachers highlights the intrinsic connection that exists between drama and the playful qualities of literary texts analyses landmark moments and key policy shifts that have shaped the development of the relationship between drama and English over time This resource is for all educators interested in and passionate about the field of English and Language Arts. It is a must-read for the international academic community of researchers, practitioners, teacher-educators and teachers of English, as well as student-teachers of English/Media/Drama.

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178

Publisher

Taylor & Francis

Published Date

ISBN 10

1000936910

ISBN 13

9781000936919

Two Cities, One Life

Marriage and Fertility in Lugang and Nijmegen

By: Theo Engelen,Hsieh Ying-Hui

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Two Cities, One Life

Marriage and Fertility in Lugang and Nijmegen

By: Theo Engelen,Hsieh Ying-Hui

Annotation "In this book, the authors compare the demography of the Taiwanese town Lugang and the Dutch town Nijmegen using data on the lifes of thousands of their inhabitants. The period covered is approximately 1850 to 1945. First, the standard demographic rates on nuptiality, fertility and mortality are calculated to test the Malthusian predictions on a so called 'positive' and a 'preventive' demographic regime, Next, the authors try to disentangle the individual rationality behind aggregated measures in order to find out how the inhabitants of the two towns used the one life they had. Unaware of each others existence, the people living in Nijmegen and Lugang had more in common than one would expect given the huge cultural differences."--BOOK JACKET.

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177

Publisher

Amsterdam University Press

Published Date

ISBN 10

905260214X

ISBN 13

9789052602141

Hydrolases in Organic Synthesis

Regio- and Stereoselective Biotransformations

By: Uwe Theo Bornscheuer,Romas Joseph Kazlauskas

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Hydrolases in Organic Synthesis

Regio- and Stereoselective Biotransformations

By: Uwe Theo Bornscheuer,Romas Joseph Kazlauskas

From reviews to the first edtion: "Bornscheuer and Kazlauskas have set out, and succeeded, in producing a definitive manual on hydrolytic enzymes (especially lipases, esterases, and proteases) for organic chemists. This is quite simply the best book of its type and can be unreservedly recommended to organic chemists who have an interest in using hydrolytic enzymes in synthesis." (Nicholas J. Turner, University of Edinburgh) "The book is an indispensable source of information on the use of hydrolases in organic synthesis. The subject matter is very well set out, and the chapters are clearly written and presented from a critical viewpoint. Bornscheuer and Kazlauskas have succeeded admirably in describing the capabilities and limitations of the use of hydrolytic enzymes and in critically evaluating them. No library should be without the book." (Fritz Theil, WITEGA Angewandte Werkstoff-Forschung GmbH, Berlin) The second edition of this extremely successful and well-proven book presents recent developments in the use of hydrolases for organic synthesis, reflecting in particular the enormous progress made in enzyme discovery and optimization with a new chapter on "Protein Sources and Optimization of Biocatalyst Performance". The renowned authors survey the stereoselective reactions of hydrolases, especially lipases, esterases and proteases, giving researchers an overview of what has worked in the past so that they can judge how to solve their own synthetic problems. In total, the book contains over one thousand chemical structures, rounded off by some 1,800 invaluable references.

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368

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John Wiley & Sons

Published Date

ISBN 10

3527607129

ISBN 13

9783527607129

Port Economics, Management and Policy

By: Theo Notteboom,Athanasios Pallis,Jean-Paul Rodrigue

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Port Economics, Management and Policy

By: Theo Notteboom,Athanasios Pallis,Jean-Paul Rodrigue

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors’ extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.

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812

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Routledge

Published Date

ISBN 10

1000526933

ISBN 13

9781000526936

Digital Towns

Accelerating and Measuring the Digital Transformation of Rural Societies and Economies

By: Theo Lynn,Pierangelo Rosati,Edel Conway,Declan Curran,Grace Fox,Colm O'Gorman

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Digital Towns

Accelerating and Measuring the Digital Transformation of Rural Societies and Economies

By: Theo Lynn,Pierangelo Rosati,Edel Conway,Declan Curran,Grace Fox,Colm O'Gorman

This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and population trends, rural communities present lesser access and use of digital technologies and have lower digital competencies and skills than their urban counterparts. Consequently, they experience less beneficial outcomes from increased digitalisation than urban areas. This book defines what a digital town is and explores digitalisation from the perspective of the four basic economic sectors in towns - individuals and households, businesses, the public sector, and civil society - and three types of enabling infrastructure - digital connectivity, education, and governance. Particular attention is paid to how digitalisation efforts are measured by intergovernmental and international organisations for each sector and enabling infrastructure. The book concludes with a Digital Town Readiness Framework that offers local communities, policymakers, and scholars an initial set of indicators upon which to develop digital town initiatives, and measure progress. For those ready to embrace the opportunity, this book is a pathfinder on the road to a more equitable and impactful digital society and digital economy. Theo Lynn is Full Professor of Digital Business at DCU Business School, Ireland. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. Edel Conway is Full Professor in HRM and Organisational Psychology and Director of Doctoral Studies at DCU Business School, Ireland. Declan Curran is Associate Professor of Economics at DCU Business School, Ireland. Grace Fox is a post-doctoral researcher attached to the Irish Institute of Digital Business. Colm OGorman is Interim Dean and Full Professor of Entrepreneurship at DCU Business School, Ireland.

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230

Publisher

Springer Nature

Published Date

ISBN 10

3030912477

ISBN 13

9783030912475

Transformations in the Septuagint

Towards an Interaction of Septuagint Studies and Translation Studies

By: Theo A. W. van der Louw

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Transformations in the Septuagint

Towards an Interaction of Septuagint Studies and Translation Studies

By: Theo A. W. van der Louw

This study inaugurates interaction between Septuagint research and Translation Studies. From the field of Translation Studies the author has singled out approaches suited to LXX-research. The historical survey of views of translation in Antiquity reveals that among Greeks, Romans, Egyptians and Jews similar disputes about language and translatability existed. Three Septuagint-chapters, Genesis 2, Isaiah 1 and Proverbs 6, are analysed in-depth, whereby the transformations ('shifts') are categorised with help of linguistic Translation Studies. Before ascribing 'deviations' either to the translator's ideology or to a variant in the Hebrew parent text, we must ascertain that the 'deviation' does not have a purely translational origin. Every transformation has a reason, and by categorizing the reasons behind all transformations one can trace the translational hierarchy that (un)consciously guided the translator. The rationale behind a transformation can be detected by analysing the literal alternative which the translator rejected. The conclusions of this study are of importance for Translation Studies, Classical Studies and Theology.

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428

Publisher

Peeters Publishers

Published Date

ISBN 10

9042918888

ISBN 13

9789042918887

Brand Gender

Increasing Brand Equity through Brand Personality

By: Theo Lieven

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Brand Gender

Increasing Brand Equity through Brand Personality

By: Theo Lieven

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

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276

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Springer

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ISBN 10

3319602195

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9783319602196

A Resource-based perspective on IT Business Alignment and firm performance

Theoretical foundation and empirical evidence

By: Heinz-Theo Wagner

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A Resource-based perspective on IT Business Alignment and firm performance

Theoretical foundation and empirical evidence

By: Heinz-Theo Wagner

Despite a general assumption that Information Technology is necessary for most business processes, the business value of IT is the subject of debate and controversy in theory and practice. Based on the Resource-based View of the Firm (RBV) and literature on IT business alignment this thesis theoretically evaluates and empirically validates the basic mechanisms that link IT to performance. Employing case studies and a survey in parallel, this work identifies a set of factors and their interrelationships affecting firm performance. The results extend our theoretical knowledge on how to use the IT resource and help managers to make better decisions on using IT, thereby enhancing an organization’s performance.

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434

Publisher

ibidem-Verlag / ibidem Press

Published Date

ISBN 10

3838256964

ISBN 13

9783838256962

If It Swings, It's Music

The Autobiography of Hawai‘i's Gabe Baltazar Jr.

By: Gabe Baltazar,Theo Garneau

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If It Swings, It's Music

The Autobiography of Hawai‘i's Gabe Baltazar Jr.

By: Gabe Baltazar,Theo Garneau

Hawai‘i’s legendary jazz musician Gabe Baltazar Jr. has thrilled audiences since the late 1940s with his powerful and passionate playing. In this, the first book on his life and career, Gabe takes readers through the highs, lows, and in-betweens on the long road to becoming one of the very few Asian Americans who has achieved worldwide acclaim as a jazz artist. At a young age Gabe was encouraged by his father, an accomplished musician, to take up the clarinet and saxophone. As a teenager during World War II, Gabe performed with the Royal Hawaiian Band but spent his weekends playing in swing bands. After establishing himself in the West Coast jazz scene, in 1960 he rose to prominence as lead alto saxophonist of the Stan Kenton Orchestra. Following a four-year stint with Kenton, Gabe worked as a valued studio musician, recording with Dizzy Gillespie, Oliver Nelson, and James Moody, among others. In 1969 he returned to Honolulu and went on to become Hawai‘i’s premier jazz artist, a role he admirably fulfilled for over forty years. Even into his eighties, Gabe remained active in jazz education and performed regularly. Gabe’s memorable encounters with some of the greatest names in jazz and popular entertainment will delight music fans, while readers of Hawai‘i and Asian-American life-writing will find in this work a fond record of days past told with humor and heart.

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250

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University of Hawaii Press

Published Date

ISBN 10

0824865707

ISBN 13

9780824865702

From Everglade to Cañon with the Second Dragoons

By: Theo. F. Rodenbough

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From Everglade to Cañon with the Second Dragoons

By: Theo. F. Rodenbough

Reprint of the original, first published in 1875.

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570

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BoD – Books on Demand

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ISBN 10

3385242509

ISBN 13

9783385242500

Humbug!

The Skeptic's Field Guide to Spotting Fallacies and Deceptive Arguments (Second Edition)

By: Theo Clark,Jef Clark

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Humbug!

The Skeptic's Field Guide to Spotting Fallacies and Deceptive Arguments (Second Edition)

By: Theo Clark,Jef Clark

Humbug means "deceptive or false talk or behaviour". This book is a tool for detecting humbug. The core of the book does not concern itself with the structure of good arguments, or with models for inquiry. Rather, the content focuses on error. If individuals become astute at identifying and critiquing flawed arguments, they will become more skilled at identifying sound arguments presented by others and in formulating sound arguments of their own. The subtitle of the book is the Skeptic’s Guide Field Guide to Spotting Fallacies and Deceptive Arguments. The skeptical inquirer, whether a student, an academic or a member of the public, is a person who has the habit of questioning assertions made by others. This second edition of Humbug! has been expanded and now includes three sections. Part 1 provides a rationale for the book and an introduction to critical thinking, Part 2 provides some simple techniques that are useful in the analysis of arguments and in forming a position, and Part 3 describes and provides examples of common fallacies and flawed arguments.

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239

Publisher

Nifty Books

Published Date

ISBN 10

1312183128

ISBN 13

9781312183124

Hellfire Boys

The Birth of the U.S. Chemical Warfare Service and the Race for the World¿s Deadliest Weapons

By: Theo Emery

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Hellfire Boys

The Birth of the U.S. Chemical Warfare Service and the Race for the World¿s Deadliest Weapons

By: Theo Emery

This explosive look into the dawn of chemical warfare during World War I is "a terrifying piece of history that almost no one knows" (Hampton Sides). In 1915, when German forces executed the first successful gas attack of World War I, the world watched in horror as the boundaries of warfare were forever changed. Cries of barbarianism rang throughout Europe, yet Allied nations immediately jumped into the fray, kickstarting an arms race that would redefine a war already steeped in unimaginable horror. Largely forgotten in the confines of history, the development of the U.S. Chemical Warfare Service in 1917 left an indelible imprint on World War I. This small yet powerful division, along with the burgeoning Bureau of Mines, assembled research and military unites devoted solely to chemical weaponry, outfitting regiments with hastily made gas-resistant uniforms and recruiting scientists and engineers from around the world into the fight. As the threat of new gases and more destructive chemicals grew stronger, the chemists' secret work in the laboratories transformed into an explosive fusion of steel, science, and gas on the battlefield. Drawing from years of research, Theo Emery brilliantly shows how World War I quickly spiraled into a chemists' war, one led by the companies of young American engineers-turned-soldiers who would soon become known as the "Hellfire Boys." As gas attacks began to mark the heaviest and most devastating battles, these brave and brilliant men were on the front lines, racing against the clock -- and the Germans -- to protect, develop, and unleash the latest weapons of mass destruction.

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588

Publisher

Little, Brown

Published Date

ISBN 10

0316264113

ISBN 13

9780316264112

Processor Architecture

From Dataflow to Superscalar and Beyond

By: Jurij Silc,Borut Robic,Theo Ungerer

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Processor Architecture

From Dataflow to Superscalar and Beyond

By: Jurij Silc,Borut Robic,Theo Ungerer

A survey of architectural mechanisms and implementation techniques for exploiting fine- and coarse-grained parallelism within microprocessors. Beginning with a review of past techniques, the monograph provides a comprehensive account of state-of-the-art techniques used in microprocessors, covering both the concepts involved and implementations in sample processors. The whole is rounded off with a thorough review of the research techniques that will lead to future microprocessors. XXXXXXX Neuer Text This monograph surveys architectural mechanisms and implementation techniques for exploiting fine-grained and coarse-grained parallelism within microprocessors. It presents a comprehensive account of state-of-the-art techniques used in microprocessors that covers both the concepts involved and possible implementations. The authors also provide application-oriented methods and a thorough review of the research techniques that will lead to the development of future processors.

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406

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Springer Science & Business Media

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ISBN 10

3642585892

ISBN 13

9783642585890

Different Repetitions

Buildings and Projects 1999-2009

By: Branimir Medić,Pero Puljiz,Arthur Wortmann,Theo Deutinger

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Different Repetitions

Buildings and Projects 1999-2009

By: Branimir Medić,Pero Puljiz,Arthur Wortmann,Theo Deutinger

The Croatian-Dutch architect duo of Branimir Medic and Pero Puljiz have a working method that could be described as cleverly linking and rearranging elements that just fall short of being identical. By these means they convincingly create new forms and surprising spaces. It is a method that yields buildings that are minimalist, and at the same time, dynamic. Indeed, their body of work can best be described as dynamic minimalist. Educated as architects at Zagreb University, the two continued their studies at the Berlage Institute in the Netherlands. After winning first and second prize in the Dutch Prix de Rome in the mid 1990s, the two decided not to establish their own office as was customary, but instead to become partners at de Architekten Cie. in Amsterdam. From one day to the next, they went from being fledgling architects to co-directors of a major architectural firm. Medic and Puljiz often follow a similarly individual path in their designs. Different Repetitions shows in words and images the versatility but most of all their cohesion, from the Acanthus office building in Amsterdam to the Cultural Centre in Tianjin, China.

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123

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010 Publishers

Published Date

ISBN 10

9064507171

ISBN 13

9789064507175

The Periodic Table: Nature's Building Blocks

An Introduction to the Naturally Occurring Elements, Their Origins and Their Uses

By: J. Theo Kloprogge,Concepcion P. Ponce,Tom Loomis

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The Periodic Table: Nature's Building Blocks

An Introduction to the Naturally Occurring Elements, Their Origins and Their Uses

By: J. Theo Kloprogge,Concepcion P. Ponce,Tom Loomis

The Periodic Table: Nature’s Building Blocks: An Introduction to the Naturally Occurring Elements, Their Origins and Their Uses addresses how minerals and their elements are used, where the elements come from in nature, and their applications in modern society. The book is structured in a logical way using the periodic table as its outline. It begins with an introduction of the history of the periodic table and a short introduction to mineralogy. Element sections contain their history, how they were discovered, and a description of the minerals that contain the element. Sections conclude with our current use of each element. Abundant color photos of some of the most characteristic minerals containing the element accompany the discussion. Ideal for students and researchers working in inorganic chemistry, minerology and geology, this book provides the foundational knowledge needed for successful study and work in this exciting area. Describes the link between geology, minerals and chemistry to show how chemistry relies on elements from nature Emphasizes the connection between geology, mineralogy and daily life, showing how minerals contribute to the things we use and in our modern economy Contains abundant color photos of each mineral that bring the periodic table to life

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