Terry Nicklin's Books

Cambridge Marketing Handbook: Stakeholder

By: Terry Nicklin

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Cambridge Marketing Handbook: Stakeholder

By: Terry Nicklin

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.

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Page Count

112

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749470801

ISBN 13

9780749470807

Cambridge Marketing Handbook: Digital

By: Terry Nicklin,Karl Meyer,Robert Hardy,Neil Wilkins

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Cambridge Marketing Handbook: Digital

By: Terry Nicklin,Karl Meyer,Robert Hardy,Neil Wilkins

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.

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Page Count

148

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074947064X

ISBN 13

9780749470647

Fields of Fire

The Canadians in Normandy: Second Edition

By: Terry Copp

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Fields of Fire

The Canadians in Normandy: Second Edition

By: Terry Copp

With Fields of Fire, Terry Copp challenges the conventional view that the Canadian contribution to the Battle of Normandy was a “failure” – that the allies won only through the use of brute force, and that the Canadian soldiers and commanding officers were essentially incompetent. His detailed and impeccably researched analysis of what actually happened on the battlefield portrays a flexible, innovative army that made a major, and successful, contribution to the defeat of the German forces in just seventy-six days. Challenging both existing interpretations of the campaign and current approaches to military history, Copp examines the Battle of Normandy, tracking the soldiers over the battlefield terrain and providing an account of each operation carried out by the Canadian army. In so doing, he illustrates the valour, skill, and commitment of the Allied citizen-soldier in the face of a well-entrenched and well-equipped enemy army. This new edition of Copp’s best-selling, award-winning history includes a new introduction that examines the strategic background of the Battle of Normandy.

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Page Count

406

Publisher

University of Toronto Press

Published Date

ISBN 10

1442619457

ISBN 13

9781442619456

Cinderella Army

The Canadians In Northwest Europe, 1944-1945

By: Terry Copp

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Cinderella Army

The Canadians In Northwest Europe, 1944-1945

By: Terry Copp

Except for a brief period during the Rhineland battle, the First Canadian Army was the smallest to serve under Eisenhower's command. The Canadian component never totalled more than 185,000 of the four million Allied troops serving in Northwest Europe. It is evident, however, that the divisions of 2nd Canadian Corps played a role disproportionate to their numbers. Their contribution to operations designed to secure the channel ports and open the approaches to Antwerp together with the battles in the Rhineland place them among the most heavily committed and sorely tried divisions in the Allied armies. By the end of 1944 3rd Canadian Division had suffered the highest number of casualties in 21 Army Group with 2nd Canadian Division ranking a close second. In the armoured divisions, 4th Canadian was at the top of the list as was 2nd Canadian Armoured Brigade among the independent tank brigades. Overall Canadian casualties were 20 per cent higher than in comparable British formations. This was a direct result of the much greater number of days that Canadian units were involved in close combat."--Jacket.

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Page Count

452

Publisher

University of Toronto Press

Published Date

ISBN 10

0802095224

ISBN 13

9780802095220

Hidden History of the New Hampshire Seacoast

By: Terry Nelson

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Hidden History of the New Hampshire Seacoast

By: Terry Nelson

The New Hampshire Seacoast has a wealth of overlooked history - some remnants are hidden in plain sight, while others are just plain hidden. Meet the minister and early religious founder who was involved in an armed confrontation in Dover with another preacher in 1640. Find out how a one-time high school assistant principal in Rochester became a world-famous business leader and ended up meeting President Grover Cleveland. Discover the story of "ghost" racetracks in Somersworth before they disappear, as well as the "pile of rocks" that stopped a multimillion-dollar building project in Windham. Author Terry Nelson reveals some of New England's most fascinating history, from Durham and Madbury to North Hampton and Portsmouth.

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Page Count

144

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439667357

ISBN 13

9781439667354

The Book of the Undead A Zombie Film Guide

By: Terry Rowan

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The Book of the Undead A Zombie Film Guide

By: Terry Rowan

Since 'The Night of the Living Dead, ' screen Zombies have become increasingly bizarre, bloodthirsty, yes even cannibalistic. A complete film guide to all your favorite undead, zombie, and the living dead films. Interesting stories behind the scenes and a list of my favorite zombie films. One thing is for sure - Zombies in various forms remain very much alive, in the movies and in audiences' imagination - like yours and mine! I want to eat your brains!

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Page Count

200

Publisher

Lulu.com

Published Date

ISBN 10

1312439475

ISBN 13

9781312439474

Campbell's Operative Orthopaedics E-Book

By: Frederick M. Azar,S. Terry Canale,James H. Beaty

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Campbell's Operative Orthopaedics E-Book

By: Frederick M. Azar,S. Terry Canale,James H. Beaty

Unrivalled in scope and depth, Campbell’s Operative Orthopaedics continues to be the most widely used resource in orthopaedic surgery, relied on for years by surgeons across the globe. It provides trusted guidance on when and how to perform every state-of-the-art procedure that's worth using, with updates to the new edition including hundreds of new techniques, illustrations, and digital diagnostic images to keep you abreast of the latest innovations. Each chapter follows a standard template, with highlighted procedural steps that lead with art and are followed by bulleted text. Covers multiple procedures for all body regions. In-depth coverage helps you accommodate the increasing need for high-quality orthopaedic care in our aging population. Achieve optimal outcomes with step-by-step guidance on today's full range of procedures, brought to you by Drs. Canale, Beaty, and Azar, and many other contributors from the world-renowned Campbell Clinic. Expanded online library boasts high-quality videos of key procedures. Includes approximately 100 new techniques, 300 new illustrations, and 500 new or updated photos and high-quality digital diagnostic images. Features evidence-based surgical coverage wherever possible to aid in making informed clinical choices for each patient. Highlights the latest knowledge on total joint arthroplasty in the ambulatory surgery center, including how to manage metal sensitivity. Provides up-to-date details on rib-based distraction implants (VEPTR) and remote-controlled growing rods (MAGEC) for scoliosis; diagnosis of femoroacetabular impingement (FAI) and its influence on development of osteoarthritis; and the treatment of FAI with the mini-open direct anterior approach. Extensive art program is consistent throughout the 4 volumes, providing a fresh, modern look. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, videos, and references from the book on a variety of devices.

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Page Count

5264

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323392571

ISBN 13

9780323392570

Campbell's Operative Orthopaedics E-Book

Expert Consult Premium Edition - Enhanced Online Features

By: S. Terry Canale,James H. Beaty

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Campbell's Operative Orthopaedics E-Book

Expert Consult Premium Edition - Enhanced Online Features

By: S. Terry Canale,James H. Beaty

Campbell's Operative Orthopaedics, by Drs. S. Terry Canale and James H. Beaty, continues to define your specialty, guiding you through when and how to perform every state-of-the-art procedure that's worth using. With hundreds of new procedures, over 7,000 new illustrations, a vastly expanded video collection, and new evidence-based criteria throughout, it takes excellence to a new level...because that is what your practice is all about. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Achieve optimal outcomes with step-by-step guidance on today's full range of procedures from Campbell’s Operative Orthopaedics - the most trusted and widely used resource in orthopedic surgery - authored by Drs. S. Terry Canale, James H. Beaty, and 42 other authorities from the world-renowned Campbell Clinic. Access the complete contents online with regular updates, view all the videos, and download all the illustrations at www.expertconsult.com. See how to proceed better than ever before with 45 surgical videos demonstrating hip revision, patellar tendon allograft preparation, open reduction internal fixation clavicle fracture, total shoulder arthroplasty, total elbow arthroplasty, and more - plus over 7,000 completely new step-by-step illustrations and photos commissioned especially for this edition. Make informed clinical choices for each patient, from diagnosis and treatment selection through post-treatment strategies and management of complications, with new evidence-based criteria throughout. Utilize the very latest approaches in hip surgery including hip resurfacing, hip preservation surgery, and treatment of hip pain in the young adult; and get the latest information on metal-on-metal hips so you can better manage patients with these devices. Improve your total joint arthroplasty outcomes by reviewing the long-term data for each procedure; and consider the pros and cons of new developments in joint implant technology, including "customized" implants and their effect on patient outcomes. Implement new practices for efficient patient management so you can accommodate the increasing need for high-quality orthopaedic care in our aging population.

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Page Count

5102

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323087183

ISBN 13

9780323087186

Cambridge Marketing Handbook: Stakeholder

By: Terry Nicklin

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Cambridge Marketing Handbook: Stakeholder

By: Terry Nicklin

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Write a review

Solve jigsaw puzzle

Age

Page Count

112

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749470801

ISBN 13

9780749470807

Book's by Terry Nicklin

Cambridge Marketing Handbook: Stakeholder

Cambridge Marketing Handbook: Stakeholder

Cambridge Marketing Handbook: Digital

Cambridge Marketing Handbook: Digital

Fields of Fire

Fields of Fire

Cinderella Army

Cinderella Army

Hidden History of the New Hampshire Seacoast

Hidden History of the New Hampshire Seacoast

The Book of the Undead A Zombie Film Guide

The Book of the Undead A Zombie Film Guide

Campbell's Operative Orthopaedics E-Book

Campbell's Operative Orthopaedics E-Book

Campbell's Operative Orthopaedics E-Book

Campbell's Operative Orthopaedics E-Book

Cambridge Marketing Handbook: Stakeholder

Cambridge Marketing Handbook: Stakeholder

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