Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.
Companion to ""SMART Marketing - 7 Easy Steps to More Sales,"" this workbook sets out in workshop form, the seven steps of SMART Marketing. 1 Identify your REAL product 2 Identify your REAL customer 3 Match your market's requirements with your resources 4 Your selling price as a marketing factor 5 Identify your marketing activities most appropriate to your target market 6 Develop your action plan or campaign 7 Finalise, implement and monitor. This workbook provides worksheets for each exercise where you brainstorm and ""fill in the blanks."" These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented. Clear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.
Collection of management tools to help managers and business owners identify problems and their causes, find solutions, plan changes and implement and monitor solutions.
Collection of management tools to help managers and business owners identify problems and their causes, find solutions, plan changes and implement and monitor solutions.
Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.
A new mathematical model is proposed to examine the vibration transmission through rolling element bearings in geared rotor systems. Current bearing models, based on either ideal boundary conditions for the shaft or purely translational stiffness element description, cannot explain how the vibratory motion may be transmitted from the rotating shaft to the casing. For example, a vibration model based upon the simple bearing formulations can only predict purely in-plane type motion on the flexible casing plate given only bending motion on the shaft. However, experimental results have shown that the casing plate motion is primarily flexural. This study clarifies this issue qualitatively and quantitatively by developing a comprehensive bearing stiffness matrix is partially verified using available analytical and experimental data, and is completely characterized. This study extends the proposed bearing formulation to analyze the overall geared rotor system dynamics including casting and mounts. The bearing stiffness matrix is included in discrete system models using lumped parameter and/or dynamic finite element techniques. Eigensolution and forced harmonic response due to rotating mass unbalance or kinematic transmissions error excitation for the following examples are computed: (I) single-stage rotor system with flexible shaft supported by two bearings on rigid casing and flexible mounts, (II) spur gear pair system with motor and load inertials attached to two flexible shafts and supported by four bearings on flexibly mounted rigid casing, and (III) case II with flexible casing and rigid mounts. In several of these examples, analytical predictions compare well with measured data, validating the purposed formulation.
Companion to ""SMART Marketing - 7 Easy Steps to More Sales,"" this workbook sets out in workshop form, the seven steps of SMART Marketing. 1 Identify your REAL product 2 Identify your REAL customer 3 Match your market's requirements with your resources 4 Your selling price as a marketing factor 5 Identify your marketing activities most appropriate to your target market 6 Develop your action plan or campaign 7 Finalise, implement and monitor. This workbook provides worksheets for each exercise where you brainstorm and ""fill in the blanks."" These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented. Clear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.
This book discusses bulk solids that derive their mechanical properties not from those of their base materials, but from their designed microstructures. Focusing on the negative mechanical properties, it addresses topics that reveal the counter-intuitive nature of solids, specifically the negativity of properties that are commonly positive, such as negative bulk modulus, negative compressibility, negative hygroexpansion, negative thermal expansion, negative stiffness phase, and negative Poisson’s ratio. These topics are significant not only due to the curiosity they have sparked, but also because of the possibility of designing materials and structures that can behave in ways that are not normally expected in conventional solids, and as such, of materials that can outperform solids and structures made from conventional materials. The book includes illustrations to facilitate learning, and, where appropriate, reference tables. The presentation is didactic, starting with simple cases, followed by increasingly complex ones. It provides a solid foundation for graduate students, and a valuable resource for practicing materials engineers seeking to develop novel materials through the judicious design of microstructures and their corresponding mechanisms.
How can non-windy places make use of wind power for electricity generation? Advanced Wind Turbines provides detailed information that is of great practical importance to wind turbine practitioners from small and congested city-states, where the lack of vast land and high wind speed render the conventional wind turbine less effective. It introduces the non-conventional Darrieus and Savonius wind turbines, as well as their hybrid version, covering basic concepts, computational modelling and recent advances in experimental optimization.What about those who prefer wind turbines in faraway oceans to take advantage of high wind speed, or who come from countries with a lack of shallow seabed? Floating offshore wind turbines are also discussed, and the dynamics of floating vis-à-vis grounded wind turbines are thoroughly expounded upon to aid practitioners in achieving more accurate performance modelling. This is a work of paramount usefulness for areas which have long wanted to jump on the renewable energy bandwagon, but have thus far been hampered by their natural geographical limitations.
The planned retirement in October 2003 of Dr Mahathir Mohamad, Prime Minister of Malaysia since July 1981, has occasioned many instant assessments of the Mahathir legacy. In contrast, this book takes a hard look at the long-term social transformation behind the dramatic politics of the Mahathir era. It ranges over issues of political economy, ideology, interethnic relations, the challenge of Islam and the complexities of leadership transition. Khoo Boo Teik explains how the Mahathir regimes's mid-1990's Asian values triumphalism was replaced by the turn-of-the-millenium pessimism and the spectre of a second Malay dilemma. He aims to bring to life Mahathir's predicaments, the contradictions in Anwar Ibrahim's chequered career, and the cultural imperatives behind the historic rise of the Alternative Front's rainbow coalition. The result is an informed lay reader's guide to the momentous, disturbing and even inspiring events which overturned easy assumptions about ethnic politics in Malaysia, tested the regime's economic management, revealed the vitality of cultural revolt, and raised fundamental questions about the directions of the country post-Mahathir.
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