Ted Brader's Books

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

By: Ted Brader

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Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

By: Ted Brader

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

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Page Count

297

Publisher

University of Chicago Press

Published Date

ISBN 10

022678830X

ISBN 13

9780226788302

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

By: Ted Brader

Write a review Read reviews Take a Quiz Solve Book Puzzle

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

By: Ted Brader

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N/A

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Solve jigsaw puzzle

Age

Page Count

297

Publisher

University of Chicago Press

Published Date

ISBN 10

022678830X

ISBN 13

9780226788302

Wright's Complete Disaster Survival Manual

By: Ted Wright

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Wright's Complete Disaster Survival Manual

By: Ted Wright

Are you prepared for a hurricane that turns your home into rubble? An earthquake that leaves you and your family without shelter, food, or water? A flood that makes your home unlivable? Most people don't want to think about those things until it's too late. Ted Wright, who came of age in London during the Blitz of World War II, has extensive experience dealing with natural and man made disasters. He knows most problems occur after the disaster, not during it, and tells how to plan beforehand to enhance the chances of surviving the aftermath. This book covers a variety of possible disasters and considers almost any place one might happen to be when it strikes. In all cases, advance planning combined with relatively inexpensive preparations will greatly enhance your chances of survival, whether you are caught at home (including mobile homes and condos), at work, at school, or on the road. It even has a special distaster plan that elementary, juniour high, or high schools should not be without. With dozens of drawings and ideas, including food torpedoes, quake-resistant shelters, medicine chests, and water-storage trenches, this survival manual will be a life-saver for anyone caught in a major disaster.

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Page Count

292

Publisher

Hampton Roads Publishing Company

Published Date

ISBN 10

187890180X

ISBN 13

9781878901804

Ted's Scrapbook of Truth, Mixed Truth and All Out Lies

By: Ted Hinson

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Ted's Scrapbook of Truth, Mixed Truth and All Out Lies

By: Ted Hinson

This humorous book will entertain you for hours. Based on a small mill village in SC and surrounding areas it will make you laugh out loud. The characters will most likely remind you of someone you know. Do not loan this book to your friends. It is funny and entertaining. THEY WILL NOT BRING IT BACK!

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Page Count

222

Publisher

Creative Endeavors Unlimited

Published Date

ISBN 10

0971835454

ISBN 13

9780971835450

Call Me Ted

By: Ted Turner,Bill Burke

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Call Me Ted

By: Ted Turner,Bill Burke

The great American maverick of our time releases his long-awaited memoir, revealing his lonely childhood, the devastating loss of his father, intimate details of his marriage to Jane Fonda, and his unparalleled success as a businessman and philanthropist.

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Page Count

784

Published Date

ISBN 10

1607512874

ISBN 13

9781607512875

Book's by Ted Brader

Campaigning for Hearts and Minds

Campaigning for Hearts and Minds

Campaigning for Hearts and Minds

Campaigning for Hearts and Minds

Wright's Complete Disaster Survival Manual

Wright's Complete Disaster Survival Manual

Ted's Scrapbook of Truth, Mixed Truth and All Out Lies

Ted's Scrapbook of Truth, Mixed Truth and All Out Lies

Call Me Ted

Call Me Ted

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