Tawfik Jelassi's Books

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

This text investigates management issues and challenges related to information technology. It features an overview of the IT field from a strategic perspective and assesses the existing conceptual frameworks for identifying strategic IT applications.

Book's by Tawfik Jelassi

Strategies for e-Business

Strategies for e-Business

Strategies for e-Business

Strategies for e-Business

European Casebook on Competing Through Information Technology

European Casebook on Competing Through Information Technology

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