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New Markets, New Mindsets

Creating Wealth with South Africa's Low-income Communities Through Partnership and Innovation

By: Tashmia Ismail,Nicola Kleyn,Gwen Ansell

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New Markets, New Mindsets

Creating Wealth with South Africa's Low-income Communities Through Partnership and Innovation

By: Tashmia Ismail,Nicola Kleyn,Gwen Ansell

The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

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Page Count

268

Publisher

Jacana Media

Published Date

ISBN 10

1920292039

ISBN 13

9781920292034

New Markets, New Mindsets

Creating Wealth with South Africa's Low-income Communities Through Partnership and Innovation

By: Tashmia Ismail,Nicola Kleyn,Gwen Ansell

Write a review Read reviews Take a Quiz Solve Book Puzzle

New Markets, New Mindsets

Creating Wealth with South Africa's Low-income Communities Through Partnership and Innovation

By: Tashmia Ismail,Nicola Kleyn,Gwen Ansell

The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

268

Publisher

Jacana Media

Published Date

ISBN 10

1920292039

ISBN 13

9781920292034