In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Focuses on the transition in Ukraine from the policies of "perestroika" and "glasnost," first introduced by Mikhail Gorbachev, to the ultimate break with Moscow which brought an end to both the Soviet Union and Gorbachev's own career.
The first part of the book reflects the context of life within the totalitarian systems of Communism and Nazism. The author witnessed the mass deportations under Communism and mass executions of Jews, known as the Holocaust, and other tragic events during WWII, which left their mark on our consciousness. The memoir is a revealing story of the life of deportees, who spent two years in a camp working with the prisoners of war and then, after their liberation by the American Army, spent four years in Displaced Persons Camps. These life experiences constituted not only a period of various limitations, but also a time of psychological and intellectual development. The book conveys many details of those experiences and provides an insight into the complexities and a joyful success in the free society in the U.S.A.
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Focuses on the transition in Ukraine from the policies of "perestroika" and "glasnost," first introduced by Mikhail Gorbachev, to the ultimate break with Moscow which brought an end to both the Soviet Union and Gorbachev's own career.
Who better to tell the story of Ukraine than a kobzar, one of the country’s blind wandering minstrels that sang of its history and people? It is this iconic and entertaining figure, who walked the land and conveyed its traditions, that serves as the prism through which Taras Shevchenko composed his pioneering collection of poems, The Kobzar. The origin of the poems themselves is extraordinary. Written over a span of nearly 25 years, they mark many crossroads in Shevchenko’s life. They were composed in villages and cities, in prison and in exile; they are filled with Ukraine’s expansive steppes and verdant groves, peopled with decent individuals yearning for freedom and those who would deny it, and animated by trees, the moon and stars that converse. Shevchenko’s life from serfdom to exile and international artistic acclaim is the cloth from which each poem is cut. History and culture are intertwined with meditations on forgiveness and grace, religion and morality; the poems’ epic scope is complemented with lyrical reflections on subjects that include fame and fortune, love and lust, and the meek and mighty. Of these, family and home become overarching themes, which the poet considers to be of supreme value. As a foundational text, The Kobzar has played an important role in galvanizing the Ukrainian identity and in the development of Ukrainian literature and its written language. The first editions were censored by the czar, but the book still made an enduring impact on Ukrainian culture. There is no reliable count of how many editions of the book have been published, but an official estimate made in 1976 put the figure in Ukraine at 110 during the Soviet period alone. That figure does not include Kobzars released before and after both in Ukraine and abroad. A multitude of translations of Shevchenko’s verse into Slavic, Germanic and Romance languages, as well as Chinese, Japanese, Bengali, and many others attest to his impact on world culture as well. The poet is honored with more than 1250 monuments in Ukraine, and at least 125 worldwide, including such capitals as Washington, Ottawa, Buenos Aires, Warsaw, Moscow and Tashkent. Former U.S. President Dwight Eisenhower unveiled the one in Washington.
The first part of the book reflects the context of life within the totalitarian systems of Communism and Nazism. The author witnessed the mass deportations under Communism and mass executions of Jews, known as the Holocaust, and other tragic events during WWII, which left their mark on our consciousness. The memoir is a revealing story of the life of deportees, who spent two years in a camp working with the prisoners of war and then, after their liberation by the American Army, spent four years in Displaced Persons Camps. These life experiences constituted not only a period of various limitations, but also a time of psychological and intellectual development. The book conveys many details of those experiences and provides an insight into the complexities and a joyful success in the free society in the U.S.A.
The Crimea was the only region of Ukraine in the 1990s where separatism arose and inter-ethnic conflict potentially could have taken place between the Ukrainian central government, ethnic Russians in the Crimea, and Crimean Tatars. Such a conflict would have inevitably drawn in Russia and Turkey. Russia had large numbers of troops in the Crimea within the former Soviet Black Sea Fleet. Ukraine also was a nuclear military power until 1996. This book analyses two inter-related issues. Firstly, it answers the question why Ukraine-Crimea-Russia traditionally have been a triangle of conflict over a region that Ukraine, Tatars and Russia have historically claimed. Secondly, it explains why inter-ethnic violence was averted in Ukraine despite Crimea possessing many of the ingredients that existed for Ukraine to follow in the footsteps of inter-ethnic strife in its former Soviet neighbourhood in Moldova (Trans-Dniestr), Azerbaijan (Nagorno Karabakh), Georgia (Abkhazia, South Ossetia), and Russia (Chechnya).
Ukraine under Kuchma is the first survey of recent developments in post-soviet Ukraine. The book covers in an in-depth manner the entire range of key developments since the 1994 parliamentary and presidential elections, the first elections held in post-soviet Ukraine. The new era ushered in by these elections led to Ukraine's launch of radical economic and political reforms which aim to domestically dismantle soviet power within Ukraine, stabilise relations with the separatist Crimean region and normalise relations with Russia and the West.
Exploring the post-Communist transition that has taken place in the Ukraine, this text covers: nation and state building; national identity and regionalism; politics and civil society; economic transition; and security policy.
This book is the first to provide an in-depth understanding of the 2014 crisis, Russia’s annexation of Crimea and Europe’s de facto war between Russia and Ukraine. The book provides a historical and contemporary understanding behind President Vladimir Putin Russia’s obsession with Ukraine and why Western opprobrium and sanctions have not deterred Russian military aggression. The volume provides a wealth of detail about the inability of Russia, from the time of the Tsarist Empire, throughout the era of the Union of Soviet Socialist Republics (USSR), and since the dissolution of the latter in 1991, to accept Ukraine as an independent country and Ukrainians as a people distinct and separate from Russians. The book highlights the sources of this lack of acceptance in aspects of Russian national identity. In the Soviet period, Russians principally identified themselves not with the Russian Soviet Federative Republic, but rather with the USSR as a whole. Attempts in the 1990s to forge a post-imperial Russian civic identity grounded in the newly independent Russian Federation were unpopular, and notions of a far larger Russian ‘imagined community’ came to the fore. A post-Soviet integration of Tsarist Russian great power nationalism and White Russian émigré chauvinism had already transformed and hardened Russian denial of the existence of Ukraine and Ukrainians as a people, even prior to the 2014 crises in Crimea and the Donbas. Bringing an end to both the Russian occupation of Crimea and to the broader Russian–Ukrainian conflict can be expected to meet obstacles not only from the Russian de facto President-for-life, Vladimir Putin, but also from how Russia perceives its national identity.
This volume brings together 15 articles divided into four sections on the role of nationalism in transitions to democracy, the application of theory to country case studies, and the role played by history and myths in the forging of national identities and nationalisms. The book develops new theories and frameworks through engaging with leading scholars of nationalism: Hans Kohn's propositions are discussed in relation to the applicability of the term 'civic' (with no ethno-cultural connotations) to liberal democracies, Rogers Brubaker over the usefulness of dividing European states into 'civic' and 'nationalizing' states when the former have historically been 'nationalizers', Will Kymlicka on the applicability of multiculturalism to post-communist states, and Paul Robert Magocsi on the lack of data to support claims of revivals by national minorities in Ukraine. The book also engages with 'transitology' over the usefulness of comparative studies of transitions in regions that underwent only political reforms, and those that had 'quadruple transitions', implying simultaneous democratic and market reforms, as well as state and nation building. A comparative study of Serbian and Russian diasporas focuses on why ethnic Serbs and Russians living outside Serbia and Russia reacted differently to the disintegration of Yugoslavia and the USSR. The book dissects the writing of Russian and Soviet history that continues to utilize imperial frameworks of history, analyzes the re-writing of Ukrainian history within post-colonial theories, and discusses the forging of Ukraine's identity within theories of 'Others' as central to the shaping of identities. The collection of articles proposes a new framework for the study of Ukrainian nationalism as a broader research phenomenon by placing nationalism in Ukraine within a theoretical and comparative perspective.
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.