Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
The image of Third World Woman victimhood is one that runs through discourses in Western feminism, the fields of gender and development and also the activities of NGOs. Tamsin Bradley deconstructs this through her exploration of the relationships between NGOs and the people they target, using a unique multi-disciplinary perspective that examines the interfaces between anthropology, development and religion. She argues that dominant approaches in development practice see women as a singular and weak other, a focus for pity and compassion, which obscures the complexities of diverse communities and the ability to respond to real needs. Bradley's extensive fieldwork, on grassroots NGOs in rural Indian Rajasthan, and their Western donor organisations, and combines it with her compelling critique of development theory and practice, which she finds often caught in a macro system unable to connect with social realities. This leads her to a new and unique methodology, one rooted in a more honest, responsive and inclusive approach to encourage development workers to listen to the needs of those they seek to help.
One September night in 1891 the Wild West went east. A masked man boarded the American Express Special train as it sped through New York State and single-handedly stole a fortune. His name was Oliver Curtis Perry, and he instantly became the country's most wanted man. While detectives searched in vain, the public and press couldn't get enough of the handsome, charismatic young robber whose physical daring was matched by stories of a troubled childhood and romantic life. Women adored him, boys worshipped him: America was falling in love. Five months later he defied belief by robbing the same train again. This time, after one of the most extraordinary chases in history, he was caught and sentenced to forty-nine years hard labor. But if the authorities believed they had beaten this celebrity criminal they were badly mistaken. Perry's prison life proved as remarkable as his robberies as he turned escape artist, protestor, hunger-striker, and finally poet in his determination to win his freedom. In Wanted Man, Tamsin Spargo brings this extraordinary portrait of a forgotten man to life once more as she tells his story of adventure and tragedy.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
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