Taddy Hall's Books

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

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The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

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Page Count

322

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470140356

ISBN 13

9780470140352

Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

By: Matt Taddy

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Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

By: Matt Taddy

Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling Understand how use ML tools in real world business problems, where causation matters more that correlation Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.

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Page Count

350

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1260452786

ISBN 13

9781260452785

Competing Against Luck

The Story of Innovation and Customer Choice

By: Clayton M. Christensen,Taddy Hall,Karen Dillon,David S. Duncan

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Competing Against Luck

The Story of Innovation and Customer Choice

By: Clayton M. Christensen,Taddy Hall,Karen Dillon,David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

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Page Count

259

Publisher

HarperCollins

Published Date

ISBN 10

0062435639

ISBN 13

9780062435637

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

322

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470140356

ISBN 13

9780470140352

Book's by Taddy Hall

The Online Advertising Playbook

The Online Advertising Playbook

Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

Competing Against Luck

Competing Against Luck

The Online Advertising Playbook

The Online Advertising Playbook

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