Tad Tuleja's Books

Warrior Ways

Explorations in Modern Military Folklore

By: Eric A. Eliason,Tad Tuleja

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Warrior Ways

Explorations in Modern Military Folklore

By: Eric A. Eliason,Tad Tuleja

Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal or professional relationships to the military, examine battlefield talismans, personal narrative (storytelling), “Jody calls” (marching and running cadences), slang, homophobia and transgressive humor, music, and photography, among other cultural expressions. Military folklore does not remain in an isolated subculture; it reveals our common humanity by delighting, disturbing, infuriating, and inspiring both those deeply invested in and those peripherally touched by military life. Highlighting the contemporary and historical importance of the military in American life, Warrior Ways will be of interest to scholars and students of folklore, anthropology, and popular culture; those involved in veteran services and education; and general readers interested in military culture.

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Page Count

281

Publisher

University Press of Colorado

Published Date

ISBN 10

1492000426

ISBN 13

9781492000426

Hammerhead Six

How Green Berets Waged an Unconventional War Against the Taliban to Win in Afghanistan's Deadly Pech Valley

By: Ronald Fry,Tad Tuleja

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Hammerhead Six

How Green Berets Waged an Unconventional War Against the Taliban to Win in Afghanistan's Deadly Pech Valley

By: Ronald Fry,Tad Tuleja

Two years before the action in Lone Survivor, a team of Green Berets conducted a very different, successful mission in Afghanistan's notorious Pech Valley. Led by Captain Ronald Fry, Hammerhead Six applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.

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Page Count

372

Publisher

Hachette+ORM

Published Date

ISBN 10

0316341460

ISBN 13

9780316341462

Foreignisms

I-Books

By: Tad Tuleja

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Foreignisms

I-Books

By: Tad Tuleja

English is full of foreign languages! As the world gets ever more connected, English pulls in all sorts of phrases and words--whatever gets the job done. From Latin and Greek terms in law and medicine to French words for food and dance, from Sanskrit to Russian and Chinese, English prospers and grows as it borrows.FOREIGNISMS: A Dictionary of Foreign Expressions Commonly (and Not So Commonly) Used in English is a fun, fascinating, alphabetical guide to hundreds of these terms, complete with easy pronunciation explanations. Never flounder or feel at a loss: with FOREIGNISMS, you'll know exactly what these funny, fancy, foreignisms mean.

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Page Count

186

Publisher

Stonesong

Published Date

ISBN 10

0985434384

ISBN 13

9780985434380

Curious Customs

By: Tad Tuleja

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Curious Customs

By: Tad Tuleja

Why do we blow out candles on birthday cakes? Use striped poles to symbolize a barber? Throw rice at weddings? Find out in CURIOUS CUSTOMS: The Stories Behind 296 Popular American Rituals.Whether you want a new look at old habits or just love wacky facts and intriguing information, CURIOUS CUSTOMS is full of unusual, surprising bits of information that you'll love to learn and share.

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Page Count

205

Publisher

Stonesong

Published Date

ISBN 10

0985434392

ISBN 13

9780985434397

The New Successful Large Account Management

How to Hold Onto Your Most Important Customers and Turn Them Into Long-term Assets

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

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The New Successful Large Account Management

How to Hold Onto Your Most Important Customers and Turn Them Into Long-term Assets

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships."- Damon Jones, COO, Miller Heiman, Inc."The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company."- Joseph L Cash, senior vice president of sales, Equifax Corporation"Miller Heiman's Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results."- Paul Wichman, vice president and senior division sales manager, Schwab Institution'The New Successful Large Account Management' now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books The New Strategic Selling and The New Conceptual Selling provide comprehensive and practical lessons that will help you to protect and improve your most crucial customer relationships. By following their clearly definied and dynamic approach to the account planning process, you will learn how to devise a strategic action plan to manage your key accounts; manage them effectively and profitably; build long term client relationships; climb ahead of competitors and move your relationship up the buy-sell hierarchy. Whatever business you're in, this excellent book shows you how to protect those crucial accounts that you can't afford to lose.

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Page Count

230

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749445017

ISBN 13

9780749445010

The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

By: Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

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The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

By: Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

By eliminating "fickle luck" from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features.

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Page Count

324

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749441305

ISBN 13

9780749441302

American History in 100 Nutshells

From "The Mayflower Compact" to "A Kinder and Gentler Nation"

By: Tad Tuleja

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American History in 100 Nutshells

From "The Mayflower Compact" to "A Kinder and Gentler Nation"

By: Tad Tuleja

From the discovery of America to the war in the Persian Gulf, Tad Tuleja chronologically offers 100 sayings and events, using each as a lens through which to view America at that time. History is fascinating, but with all those pesky people, places, and dates floating in memory limbo, it’s tough to remember enough to have it all make sense. Tad Tuleja has solved that problem by taking American history’s most famous thoughts and phrases and succinctly explaining the events they describe. Arranged chronologically, with three informative appendices and hundreds of tidbits of off-beat information, American History in 100 Nutshells is a fast, thorough, and entertaining walk through the hallowed halls of history. You’ll learn the history behind such terms and sayings as: • These are the times that try men’s souls • The shot heard ‘round the world • Our country right or wrong • To the victor belongs the spoils • The Trail of Tears • The Underground Railroad • Manifest Destiny • John Brown’s body lies a’mouldering in the grave • Jim Crow laws • A splendid little war • The Hundred Days • 205 card-carrying communists • Don’t trust anyone over 30 • And much more!

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Page Count

258

Publisher

Ballantine Books

Published Date

ISBN 10

044990346X

ISBN 13

9780449903469

Fabulous Fallacies

More Than 300 Popular Beliefs that are Not True

By: Tad Tuleja

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Fabulous Fallacies

More Than 300 Popular Beliefs that are Not True

By: Tad Tuleja

Arranged by subjects--including famous people, Americana, war, religion, the arts, famous sayings, politics and word definition--this book for would-be iconoclasts sets straight many myths.

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Page Count

248

Published Date

ISBN 10

1578660653

ISBN 13

9781578660650

Marvelous Monikers

The People Behind More Than 400 Words and Expressions

By: Tad Tuleja

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Marvelous Monikers

The People Behind More Than 400 Words and Expressions

By: Tad Tuleja

So who are the Joneses everyone is trying to keep up with? Who is Uncle Sam? And was Caesar really born by Cesarean section? The master of madcap trivia, Tad Tuleja, is at it again. In the spirit of his bestselling books, Fabulous Fallacies and Curious Customs, Tuleja delves into the mysteries of the often-faceless names that are sprinkled throughout most conversations in America. Take a look at the origins of over 400 words and expressions in American popular culture that have immortalized someone's name -- and find out why!

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Page Count

226

Published Date

ISBN 10

1578661013

ISBN 13

9781578661015

Quirky Quotations

More Than 500 Fascinating, Quotable Comments, and the Stories Behind Them

By: Tad Tuleja

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Quirky Quotations

More Than 500 Fascinating, Quotable Comments, and the Stories Behind Them

By: Tad Tuleja

There may be nothing new under the sun, but you can liven up your speech with this eclectic array of witticisms. Includes unusual phrases like H. L. Mencken's biting definition of Puritanism, "the haunting fear that someone, somewhere, might be happy", and amusing exchanges to help you with quick come-backs, as in Oscar Wilde in a New York customs office: "I have nothing to declare but my genius". Best of all, Tuleja includes the real stories and context behind each of his entries.

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Page Count

210

Published Date

ISBN 10

1578661021

ISBN 13

9781578661022

The New York Public Library Book of Popular Americana

By: Tad Tuleja

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The New York Public Library Book of Popular Americana

By: Tad Tuleja

A guide to American popular culture includes information on history folklore, and other topics.

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Page Count

468

Publisher

MacMillan Publishing Company

Published Date

ISBN 10

0028614488

ISBN 13

9780028614489

American History in 100 Nutshells

From "The Mayflower Compact" to "A Kinder and Gentler Nation"

By: Tad Tuleja

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American History in 100 Nutshells

From "The Mayflower Compact" to "A Kinder and Gentler Nation"

By: Tad Tuleja

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Page Count

258

Publisher

Ballantine Books

Published Date

ISBN 10

044990346X

ISBN 13

9780449903469

The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

By: Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

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The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

By: Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

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Page Count

324

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749441305

ISBN 13

9780749441302

Foreignisms

I-Books

By: Tad Tuleja

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Foreignisms

I-Books

By: Tad Tuleja

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Page Count

186

Publisher

Stonesong

Published Date

ISBN 10

0985434384

ISBN 13

9780985434380

New Strategic Selling

Unique Sales System Prven Successful by World's

By: Stephen E. Heiman,Diane Sanchez

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New Strategic Selling

Unique Sales System Prven Successful by World's

By: Stephen E. Heiman,Diane Sanchez

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Page Count

236

Publisher

Warner Books (NY)

Published Date

ISBN 10

0446599751

ISBN 13

9780446599757

The New Successful Large Account Management

How to Hold Onto Your Most Important Customers and Turn Them Into Long-term Assets

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

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The New Successful Large Account Management

How to Hold Onto Your Most Important Customers and Turn Them Into Long-term Assets

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

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Page Count

230

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749445017

ISBN 13

9780749445010

Selling Machine

How to Focus Everyone in Your Company on the Vital Business of Selling

By: Diane Sanchez,Stephen E. Heiman,Tad Tuleja

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Selling Machine

How to Focus Everyone in Your Company on the Vital Business of Selling

By: Diane Sanchez,Stephen E. Heiman,Tad Tuleja

Using dozens of examples from some of America's best-run companies, the top executives of Miller Heiman, the world's leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling.

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324

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749434554

ISBN 13

9780749434557

The New Conceptual Selling

The Most Effective and Proven Method for Face-to-Face Sales Planning

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

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The New Conceptual Selling

The Most Effective and Proven Method for Face-to-Face Sales Planning

By: Robert B. Miller,Stephen E. Heiman,Tad Tuleja

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: * How to identify your customer's real needs and use listening as a powerful selling tool * How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful * How to earn and maintain your credibility-by creating a pattern of Win-Win sales * How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make.

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Page Count

386

Publisher

Business Plus

Published Date

ISBN 10

0446695181

ISBN 13

9780446695183

Successful Large Account Management

By: Robert Bruce Miller,Stephen E. Heiman,Tad Tuleja

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Successful Large Account Management

By: Robert Bruce Miller,Stephen E. Heiman,Tad Tuleja

Designed to provide salespeople with a clearly defined approach to the account planning process, which will benefit their effective management of key customers. The ideas put forward in the text are based on the authors' sales training programme LAMP (Large Account Management Programme). The reader is taught how to implement an action plan for the management of a key account, how to manage limited resources, how to build long-term relationships with clients and how to identify the right contacts and activate proper channels of communication.

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Page Count

224

Published Date

ISBN 10

0749414049

ISBN 13

9780749414047

The New Conceptual Selling

By: Stephen E. Heiman,Diane Sanchez,Robert B. Miller,Tad Tuleja

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The New Conceptual Selling

By: Stephen E. Heiman,Diane Sanchez,Robert B. Miller,Tad Tuleja

Conceptual Selling is the only help available to a sales professional to deliver what the customer really wants." -John Knopp, Hewlett-Packard Corporation "Conceptual Selling is different from all other sales training... It maps a course and shows you where to go. Nobody has ever done this in training salesmen. The questioning process is unique and superb." -David Schick, Vice President, Sales/Marketing, Saga Corporation Conceptual Selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. The new edition of this acclaimed book, now revised and updated, is based on the world-renown MH training programme that has had a profound effect on the careers of thousands of sales people around the world. Conceptual Selling is a non-manipulative process that puts the emphasis firmly on the customer's needs by careful planning and preparation.

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Page Count

258

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749441313

ISBN 13

9780749441319

Marvelous Monikers

The People Behind More Than 400 Words and Expressions

By: Tad Tuleja

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Marvelous Monikers

The People Behind More Than 400 Words and Expressions

By: Tad Tuleja

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Page Count

226

Published Date

ISBN 10

1578661013

ISBN 13

9781578661015

Hammerhead Six

The Story of the First Special Forces "A" Camp in Afghanistan's Violent Pech Valley

By: Ronald Fry,Tad Tuleja

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Hammerhead Six

The Story of the First Special Forces "A" Camp in Afghanistan's Violent Pech Valley

By: Ronald Fry,Tad Tuleja

In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda,"--Amazon.com.

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Page Count

382

Published Date

ISBN 10

0316304689

ISBN 13

9780316304689

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