TAPOSH GHOSHAL's Books

RESEARCH METHODOLOGY

A GUIDE TO FOR RESEACHERS IN MANAGEMENT AND SOCIAL SCIENCES

By: BILL TAYLOR,GAUTAM SINHA,TAPOSH GHOSHAL

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RESEARCH METHODOLOGY

A GUIDE TO FOR RESEACHERS IN MANAGEMENT AND SOCIAL SCIENCES

By: BILL TAYLOR,GAUTAM SINHA,TAPOSH GHOSHAL

The Book Intended to serve as a text for postgraduate students of commerce, management, and social sciences, and especially for the first-time researchers, this well-organized book deals with the variety of research methods used in management and social sciences, with particular emphasis on the implementation of these methods. It offers readers practical guidelines for research and directs them through all the stages of research—from identifying a viable research project to the submission of a dissertation, report, or research article. The text identifies three dimensions of research methodology—research strategies, research methods and research data—that provide a structure for the book.

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Page Count

244

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120329910

ISBN 13

9788120329911

Selling: Principles And Practice

By: Ramanuj Majumdar & Taposh Ghoshal

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Selling: Principles And Practice

By: Ramanuj Majumdar & Taposh Ghoshal

Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations

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Page Count

341

Publisher

Jaico Publishing House

Published Date

ISBN 10

8184954573

ISBN 13

9788184954579

RESEARCH METHODOLOGY

A GUIDE TO FOR RESEACHERS IN MANAGEMENT AND SOCIAL SCIENCES

By: BILL TAYLOR,GAUTAM SINHA,TAPOSH GHOSHAL

Write a review Read reviews Take a Quiz Solve Book Puzzle

RESEARCH METHODOLOGY

A GUIDE TO FOR RESEACHERS IN MANAGEMENT AND SOCIAL SCIENCES

By: BILL TAYLOR,GAUTAM SINHA,TAPOSH GHOSHAL

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

244

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120329910

ISBN 13

9788120329911

Book's by TAPOSH GHOSHAL

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Selling: Principles And Practice

Selling: Principles And Practice

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

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