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Networked Bollywood

By: Swapnil Rai

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Networked Bollywood

By: Swapnil Rai

Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

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Page Count

334

Publisher

Cambridge University Press

Published Date

ISBN 10

1009400630

ISBN 13

9781009400633

Networked Bollywood

How Star Power Globalized Hindi Cinema

By: Swapnil Rai

Write a review Read reviews Take a Quiz Solve Book Puzzle

Networked Bollywood

How Star Power Globalized Hindi Cinema

By: Swapnil Rai

Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their “star switching power,” theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

Average ratings

N/A

5

0%

4

0%

3

0%

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0%

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0%

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Age

Page Count

336

Publisher

Cambridge University Press

Published Date

ISBN 10

1009445316

ISBN 13

9781009445313