Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Despite the enormous diversity and complexity of financial instruments, the current taxation of hybrid financial instruments and the remuneration derived therefrom are characterized by a neat division into dividend-generating equity and interest-generating debt as well as by a coexistence of source- and residence-based taxation. This book provides a comparative analysis of the classification of hybrid financial instruments in the national tax rules currently applied by Australia, Germany, Italy and the Netherlands as well as in the relevant tax treaties and EU Directives. Moreover, based on selected hybrid financial instruments, mismatches in these tax classifications, which lead to tax planning opportunities and risks and thus are in conflict with the single tax principle, are identified. To address these issues, the author provides reform options that are in line with the dichotomous debt-equity framework, as he/she suggests the coordination of either tax classifications or tax treatments.
The main intention of this book is to give an impression of the state-of-the-art in system-level memory management (data transfer and storage) related issues for complex data-dominated real-time signal and data processing applications. The material is based on research at IMEC in this area in the period 1989- 1997. In order to deal with the stringent timing requirements and the data dominated characteristics of this domain, we have adopted a target architecture style and a systematic methodology to make the exploration and optimization of such systems feasible. Our approach is also very heavily application driven which is illustrated by several realistic demonstrators, partly used as red-thread examples in the book. Moreover, the book addresses only the steps above the traditional high-level synthesis (scheduling and allocation) or compilation (traditional or ILP oriented) tasks. The latter are mainly focussed on scalar or scalar stream operations and data where the internal structure of the complex data types is not exploited, in contrast to the approaches discussed here. The proposed methodologies are largely independent of the level of programmability in the data-path and controller so they are valuable for the realisation of both hardware and software systems. Our target domain consists of signal and data processing systems which deal with large amounts of data.
This title was first published in 2003. This work provides a clearer understanding of the EU's approach towards security in the Mediterranean. After examining the EU's interests and the potential threats to security in the region, it analyzes EU security policy towards the region as a whole, through the Euro-Mediterranean Partnership, and towards all disputes and conflicts in the area. It recommends opening up the European Security and Defence Policy to Mediterranean participation, in order to establish a deep and equitable security partnership between both shores. The book argues that this way the EU could implement its innovative comprehensive and co-operative approach to security. Rather than focusing on the military aspect alone, this approach takes into account all dimensions of security (political, socio-economic, cultural and ecological) and is based on partnership rather than confrontation. It therefore contrasts quite sharply with the policies advocated in the US National Security Strategy.
Geophysical measurements are not done for the sake of art only. The ultimategoal is to solve some well-defined geological, tectonical or structural problems. For this purpose, the data have to be interpreted, translated, into a physical model of the subsurface. ... This book describes some ofthe most important common features of different geophysical data sets. (fromthe Introduction) Users at universities but also practitioners in exploration, physics or environmental sciences, wherever signal processing is necessary, will benefit from this textbook.
A quarry. A crazy plan to run away and write a novel.From the author of the exciting debut Buried Treasure comes this coming-of-age story with a twist:On the outskirts of Vivo, there is a cabin at the bottom of an abandoned quarry, barely visible from the roadside. With the help of his four best friends, Filo moves into this secluded place to write his first novel. He’s convinced doing so will change his life and save him from a soul-destroying career as an accountant.The quarry, however, might not be as abandoned as it seems... What or who will Filo discover there? And what price will he pay for his art?Philosophical, erudite, and sexy, God’s Pocket is a thought-provoking read that will haunt you long after you’ve finished the last page.
Studienarbeit aus dem Jahr 2001 im Fachbereich Anglistik - Literatur, Note: 3 +, Ludwig-Maximilians-Universität München (Institut fürenglische Philologie), Sprache: Deutsch, Abstract: 1. Vorwort Dass das Thema der Liebe nicht nur in der Narrativik/Narrative, sondern auch in der Lyrik durch die Jahrhunderte hindurch ein strukturbildendes Element ist, dürfte weithin bekannt sein. Dass das gleichgeschlechtliche Begehren oder aber Literatur mit homosexuellem Inhalt über die Jahrhunderte hinweg von der Literaturwissenschaft geflissentlich übersehen worden ist, ist ein Manko, das man erst in den letzten Jahrzehnten versucht zu revidieren. Wenngleich in diesem Jahrhundert diverse Ansätze versucht worden sind, Literatur auch unter diesem Aspekt genauer zu betrachten, gelang der Durchbruch erst in den letzen beiden Jahrzehnten. Während verschiedene Literaturwissenschaftler dem Thema des gleichgeschlechtlichen Begehrens in ihren Untersuchungen nur ein paar Fußnoten einräumten, bilden andere das Thema der Homosexualität expressis verbis in sehr fundierten und extensiven Arbeiten ab. In der vorliegenden Arbeit soll es primär darum gehen, die verschiedenen Thematisierungsmöglichkeiten vom Themenkomplex "Homosexualität" bei drei Lyrikern genauer zu beleuchten, die sich diesem Thema auf sehr unterschiedliche Art und Weise nähern. Anhand ausgewählter Passagen aus Gedichten von Walt Whitman, Adrienne Rich und Thom Gunn wird aufgezeigt, wie diese sich jeweils dem Thema auf ihre individuelle Art und Weise nähern. Selbstverständlich können nur ausgesuchte Textpassagen als Beispiele herangenommen werden, da eine andere Vorgehensweise den Rahmen dieser Arbeit zweifelsohne sprengen würde. Aus den jeweiligen Gedichtzyklen werden vorzugsweise jene Stellen herausgesucht, die sich speziell mit dem Thema der Homosexualität beschäftigen und somit als Argumentationsgrundlage dienen. Diese Arbeit hat also nicht den Anspruch, dem gesamten Oeuvre der behandelten Schriftsteller gerecht zu werden, so
A Critical Analysis of the Authorised OECD Approach and Its Implementation in German Tax Law under Specific Consideration of the Challenges Imposed to the PE Concept by the Digitalisation of the Economy
A Critical Analysis of the Authorised OECD Approach and Its Implementation in German Tax Law under Specific Consideration of the Challenges Imposed to the PE Concept by the Digitalisation of the Economy
This book provides a comprehensive analysis of the rules governing the taxation of permanent establishments as implemented in the OECD Model Tax Convention and German national tax law. Deviations between the OECD approach and the German approach are identified and modifications to the rules as a result of the Base Erosion and Profit Shifting (BEPS) project are examined. Moreover, challenges imposed to the PE concept as a result of the digitalisation of the economy are identified and discussed. Against this background, the Pillar One Blueprint proposing a long-term solution to overcome the tax challenges arising from the digitalisation of the economy is presented and assessed against widely accepted overarching principles of tax policy.
[A] THOUGHTFUL AND HEARTFELT BOOK...A literary cri de coeur--a lament for literature and everything implicit in it." --The Washington Post In our zeal to embrace the wonders of the electronic age, are we sacrificing our literary culture? Renowned critic Sven Birkerts believes the answer is an alarming yes. In The Gutenberg Elegies, he explores the impact of technology on the experience of reading. Drawing on his own passionate, lifelong love of books, Birkerts examines how literature intimately shapes and nourishes the inner life. What does it mean to "hear" a book on audiotape, decipher its words on a screen, or interact with it on CD-ROM? Are books as we know them dead? At once a celebration of the complex pleasures of reading and a boldly original challenge to the new information technologies, The Gutenberg Elegies is an essential volume for anyone who cares about the past and future of books. "[A] wise and humane book....He is telling us, in short, nothing less than what reading means and why it matters." --The Boston Sunday Globe "Warmly elegiac...A candid and engaging autobiographical account sketches his own almost obsessive trajectory through avid childhood reading....This profoundly reflexive process is skillfully described." --The New York Times Book Review "Provocative...Compelling...Powerfully conveys why reading matters, why it is both a delight and a necessity." --The Harvard Review
Erlandson articulates the growing frustration that many people have with Christianity and shows how a church is not needed to create a challenging and life-changing new path based on the simple call to love God and love one's neighbor.
A long-time U.S. policy insider’s scholarly and encyclopedic history with unprecedented analysis of the official documents of the Cold War explores its Marxist-Leninist totalitarian roots, faltering pre-Reagan U.S. strategies of Containment, MAD, and Détente, and the Reagan Revolution. This book details Reagan’s integrated new strategies in defense, arms control, diplomacy, information and intelligence, and support for the faiths and forces of freedom that collapsed the Soviet ideology and empire.
This is the first single reference of classifications and scores of the shoulder. It gives a clearly structured, well-defined compendium of classifications and scores of the shoulder for use in everyday clinical life to improve and simplify the communication between physicians and physiotherapists. It is the first single reference of classifications and scores of the shoulder. The book is for orthopedic and trauma surgeons, radiologists, and physiotherapists.
Within the context of the Wedderburn-Malcev theorem a radical complement exists and all complements are conjugated. The main topics of this work are to analyze the Determination of a (all) radical complements, the representation of an element as the sum of a nilpotent and fully separable element and the compatibility of the Wedderburn-Malcev theorem with derived structures. Answers are presented in details for commutative and solvable associative algebras. Within the analysis the set of fully-separable elements and the generalized Jordan decomposition are of special interest. We provide examples based on generalized quaternion algebras, group algebras and algebras of traingular matrices over a field. The results (and also the theorem of Wedderburn-Malcev and Taft) are transferred to non-unitary algebras by using the star-composition and the adjunction of an unit. Within the App endix we present proofs for the Wedderburn-Malcev theorem for unitary algebras, for Taft's theorem on G-invariant radical complements for unitary algebras and for a theorem of Bauer concerning solvable unit groups of associative algebras.
Confronting Christianity explores the history of religious encounters between Christian missionaries and Thai Buddhists during the nineteenth century, a period of Western imperialism in Southeast Asia that fundamentally transformed Siamese society and religious institutions. From about 1830 onwards, discussions on religion became a central arena of conflict between rival regimes of knowledge in Thailand, confronting traditional Buddhist views on nature and man’s existence with the ideals and practices of science and rationalism coming from the West. Protestant missionaries, mostly from the United States, became important brokers of knowledge, as one of their strengths was the ability to offer religion in tandem with modern science and technology. Historian Sven Trakulhun explains why the intrusion of evangelical Christianity strengthened the position of Theravāda Buddhism rather than undermining people’s belief in traditional forms of worship. Based on a wide range of Thai and Western primary sources, the volume describes how Christian missionaries unwittingly contributed to the making of what scholars of Buddhism have later rendered as “Buddhist modernism.” In response to Christian assaults on the traditional cosmology, Buddhist reformers fashioned an orthodox version of Buddhism that acknowledged the findings of modern science and at the same time deemed even more rational than Christianity. This new orthodoxy became a major source of moral authority for Thai kings and an important ideology for pushing their claims for religious leadership in the Theravāda Buddhist world. Trakulhun offers a thorough study of the encounter between Christianity and Buddhism and places the history of Siamese Theravāda Buddhism within the broad context of global intellectual history.
This monographs investigates into the influence of the individual-/stage-level distinction (IL/SL) on order restrictions of multiple prenominal adjectives (AORs). It rejects the restriction regularly postulated—across different research frameworks—that SL-adjectives are being realized farther from the head noun than IL-adjectives, relegating the alleged constraint to an epiphenomenon of more general principles. While formal-theoretic hypotheses on AORs are formulated and put to the test empirically via a large corpus as well as two rating studies, the book also addresses adjective classification, modification patterns, and the IL-SL-debate in general. The preferred prenominal positions of typical SL-adjectives are argued to follow from their nature as absolute-gradable adjectives as well as from the distinction between object- and kind-modification. The empirical studies corroborate these considerations. The book critically discusses and opposes several well-established hypotheses on AORs, sketches a flexible and parsimonious syntax of adjectival modification, and will be of interest to syntacticians and semanticists working on DP-structure, the IL-SL-debate, and adjectival modification
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