Sven Stauss's Books

Diamondoids

Synthesis, Properties, and Applications

By: Sven Stauss,Kazuo Terashima

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Diamondoids

Synthesis, Properties, and Applications

By: Sven Stauss,Kazuo Terashima

Over the past few decades, carbon nanomaterials, most commonly fullerenes, carbon nanotubes, and graphene, have gained increasing interest in both science and industry, due to their advantageous properties that make them attractive for many applications in nanotechnology. Another class of the carbon nanomaterials family that has slowly been gaining (re)newed interest is diamond molecules, also called diamondoids, which consist of polycyclic carbon cages that can be superimposed on a cubic diamond lattice. Derivatives of diamondoids are used in pharmaceutics, but due to their promising properties—well-defined structures, high thermal and chemical stability, negative electron affinity, and the possibility to tune their bandgap—diamondoids could also serve as molecular building blocks in future nanodevices. This book is the first of its kind to give an exhaustive overview of the structures, properties, and current and possible future applications of diamondoids. It contains a brief historical account of diamondoids, from the discovery of the first diamondoid member, adamantane, to the isolation of higher diamondoids about a decade ago. It summarizes the different approaches to synthesizing diamondoids. In particular, current research on the conventional organic synthesis and new approaches based on microplasmas generated in high-pressure and supercritical fluids are reviewed and the advantages and disadvantages of the different methods discussed. The book will serve as a reference for advanced undergraduate- and graduate-level students in chemistry, physics, materials science, and nanotechnology and researchers in macromolecular science, nanotechnology, chemistry, biology, and medicine, especially those with an interest in nanoparticles.

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Page Count

176

Publisher

CRC Press

Published Date

ISBN 10

1315340992

ISBN 13

9781315340999

Strategic Marketing

Market-Oriented Corporate and Business Unit Planning

By: Torsten Tomczak,Sven Reinecke,Alfred Kuss

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Strategic Marketing

Market-Oriented Corporate and Business Unit Planning

By: Torsten Tomczak,Sven Reinecke,Alfred Kuss

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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Page Count

261

Publisher

Springer

Published Date

ISBN 10

3658184175

ISBN 13

9783658184179

Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

By: Sven Wilde

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Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

By: Sven Wilde

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

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Page Count

101

Publisher

Diplomica Verlag

Published Date

ISBN 10

384289922X

ISBN 13

9783842899223

Book's by Sven Stauss

Diamondoids

Diamondoids

Strategic Marketing

Strategic Marketing

Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

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