Sven Braeutigam's Books

An Integrative Guide to Consumer Neuroscience

By: Sven Braeutigam,Peter Kenning

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An Integrative Guide to Consumer Neuroscience

By: Sven Braeutigam,Peter Kenning

This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--

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Page Count

289

Publisher

Oxford University Press

Published Date

ISBN 10

0198789939

ISBN 13

9780198789932

An Integrative Guide to Consumer Neuroscience

By: Sven Braeutigam,Peter Kenning

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An Integrative Guide to Consumer Neuroscience

By: Sven Braeutigam,Peter Kenning

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N/A

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Page Count

289

Publisher

Oxford University Press

Published Date

ISBN 10

0198789939

ISBN 13

9780198789932

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

By: Carl Senior,Nick Lee,Sven Braeutigam

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Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

By: Carl Senior,Nick Lee,Sven Braeutigam

This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cognition they fall short of providing evidence-based recommendations for practice. Specifically, we address the broader issue of how the neuroscientific study of such core social behaviors can be used to improve the very way that we work. To address these gaps in our understanding the chapters in this book serve as a platform that allows scholars in both the neurosciences and the organizational sciences to highlight the work that spans across these two fields. The consolidation of these two fields also serves to highlight the utility of a singular organizational cognitive neuroscience. This is a fundamentally important outcome of the book as the application of neuroscience to address economically relevant behaviors has seen a variety of fields evolve in their own right, such as neuromarketing, neuroeconomics and so forth. The use of neuro-scientific technologies,in particular fMRI, has indeed led to a bewildering (and somewhat suffocating) proliferation of new approaches, however, the speed of such developments demands that we must proceed carefully with such ventures or risk some fundamental mistakes. The book that you now hold will consolidates these new neuroscience based approaches and in doing so highlight the importance of this approach in helping us to understand human social behavior in general. Taken together the chapters provide a framework for scholars within the neurosciences who wish to explore the further the opportunities that the study of organisational behavior may provide.

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Page Count

207

Publisher

Frontiers Media SA

Published Date

ISBN 10

2889195805

ISBN 13

9782889195800

Book's by Sven Braeutigam

An Integrative Guide to Consumer Neuroscience

An Integrative Guide to Consumer Neuroscience

An Integrative Guide to Consumer Neuroscience

An Integrative Guide to Consumer Neuroscience

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

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