Sut Jhally's Books

The Spectacle of Accumulation

Essays in Culture, Media, & Politics

By: Sut Jhally

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The Spectacle of Accumulation

Essays in Culture, Media, & Politics

By: Sut Jhally

Textbook

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Page Count

324

Publisher

Peter Lang

Published Date

ISBN 10

0820479047

ISBN 13

9780820479040

Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

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Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

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Page Count

680

Publisher

Routledge

Published Date

ISBN 10

1135887349

ISBN 13

9781135887346

The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

By: Sut Jhally

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The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

By: Sut Jhally

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

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Page Count

238

Publisher

Routledge

Published Date

ISBN 10

1135213038

ISBN 13

9781135213039

The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

By: Sut Jhally

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The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

By: Sut Jhally

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Page Count

240

Publisher

Routledge

Published Date

ISBN 10

113521302X

ISBN 13

9781135213022

Enlightened Racism

The Cosby Show, Audiences, And The Myth Of The American Dream

By: Sut Jhally

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Enlightened Racism

The Cosby Show, Audiences, And The Myth Of The American Dream

By: Sut Jhally

The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Even so, most debates about the significance of the program have failed to take into account one of the more important elements of its success—its viewers. Through a major study of the audiences of The Cosby Show, the authors treat two issues of great social and political importance—how television, America's most widespread cultural form, influences the way we think, and how our society in the post-Civil Rights era thinks about race, our most widespread cultural problem. This book offers a radical challenge to the conventional wisdom concerning facial stereotyping in the United States and demonstrates how apparently progressive programs like The Cosby Show, despite good intentions, actually help to construct "enlightened" forms of racism. The authors argue that, in the post-Civil Rights era, a new structure of racial beliefs, based on subtle contradictions between attitudes toward race and class, has brought in its wake this new form of racial thought that seems on the surface to exhibit a new tolerance. However, professors Jhally and Lewis find that because Americans cannot think clearly about class, they cannot, after all, think clearly about race. This groundbreaking book is rooted in an empirical analysis of the reactions to The Cosby Show of a range of ordinary Americans, both black and white. Professors Jhally and Lewis discussed with the different audiences their attitudes toward the program and more generally their understanding and perceptions of issues of race and social class. Enlightened Racism is a major intervention into the public debate about race and perceptions of race—a debate, in the 1990s, at the heart of American political and public life. This book is indispensable to understanding that debate.

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Page Count

132

Publisher

Routledge

Published Date

ISBN 10

0429719450

ISBN 13

9780429719455

Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith

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Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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Page Count

502

Publisher

Routledge

Published Date

ISBN 10

135160290X

ISBN 13

9781351602907

Enlightened Racism

The Cosby Show, Audiences, And The Myth Of The American Dream

By: Sut Jhally,Justin M Lewis

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Enlightened Racism

The Cosby Show, Audiences, And The Myth Of The American Dream

By: Sut Jhally,Justin M Lewis

The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Even so, most debates about the significance of the program have failed to take into account one of the more important elements of its success—its viewers. Through a major study of the audiences of The Cosby Show, the authors treat two issues of great social and political importance—how television, America's most widespread cultural form, influences the way we think, and how our society in the post–Civil Rights era thinks about race, our most widespread cultural problem.This book offers a radical challenge to the conventional wisdom concerning racial stereotyping in the United States and demonstrates how apparently progressive programs like The Cosby Show, despite good intentions, actually help to construct “enlightened” forms of racism. The authors argue that, in the post–Civil Rights era, a new structure of racial beliefs, based on subtle contradictions between attitudes toward race and class, has brought in its wake this new form of racial thought that seems on the surface to exhibit a new tolerance. However, professors Jhally and Lewis find that because Americans cannot think clearly about class, they cannot, after all, think clearly about race.This groundbreaking book is rooted in an empirical analysis of the reactions to The Cosby Show of a range of ordinary Americans, both black and white. Professors Jhally and Lewis discussed with the different audiences their attitudes toward the program and more generally their understanding and perceptions of issues of race and social class.Enlightened Racism is a major intervention into the public debate about race and perceptions of race—a debate, in the 1990s, at the heart of American political and public life. This book is indispensable to understanding that debate.

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Page Count

152

Publisher

Westview Press

Published Date

ISBN 10

0813314194

ISBN 13

9780813314198

Book's by Sut Jhally

The Spectacle of Accumulation

The Spectacle of Accumulation

Social Communication in Advertising

Social Communication in Advertising

The Codes of Advertising

The Codes of Advertising

The Codes of Advertising

The Codes of Advertising

Enlightened Racism

Enlightened Racism

Social Communication in Advertising

Social Communication in Advertising

Enlightened Racism

Enlightened Racism

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