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Branding Diversity

New Advertising and Cultural Strategies

By: Susie Khamis

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Branding Diversity

New Advertising and Cultural Strategies

By: Susie Khamis

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

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Page Count

157

Publisher

Routledge

Published Date

ISBN 10

0429626959

ISBN 13

9780429626951

Branding Diversity

New Advertising and Cultural Strategies

By: Susie Khamis

Write a review Read reviews Take a Quiz Solve Book Puzzle

Branding Diversity

New Advertising and Cultural Strategies

By: Susie Khamis

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

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Solve jigsaw puzzle

Age

Page Count

157

Publisher

Routledge

Published Date

ISBN 10

0429626959

ISBN 13

9780429626951

Book's by Susie Khamis

Branding Diversity

Branding Diversity

Branding Diversity

Branding Diversity

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