Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing
A gripping memoir that shows what freedom looks like when we choose to examine the uncomfortable past Jane is to the world a charismatic personality – opinionated, an inner-city teacher and public activist, a lover of Italy, proud and successful – who thrives on a carefully crafted life narrative. Susannah, her beautiful only daughter and her intended protégé, senses the stricter, darker truth, and fights to resist the control imposed on her by her mother’s narcissistic tale, especially as Susannah becomes a mother herself. But then Jane at 75, healthy and fit, chooses suicide, leaving her daughter with grief and the unwelcome gift of 45 years of hidden diaries. Daring to “read” Jane after her death is like unlatching Pandora’s Box. For a year, Susannah twists and turns to the truths she uncovers, comparing what she remembers with what her mother put down in words. As Susannah Kennedy re-lives her life through her mother’s eyes, she grapples with the ties between mothers and daughters and the choices parents make.
An exciting, seven-level course that enhances young learners' thinking skills, sharpening their memory while improving their language skills. This exciting seven-level course enhances your students' thinking skills, sharpening their memory and improving their concentration along with their language skills. Super Minds develops creativity with visualisation exercises and art and craft activities, explores social values with lively stories and encourage cross-curricular thinking with fascinating 'English for school' sections. This Level 1 Teacher's Resource Book contains end-of-unit evaluation tests, worksheets for further vocabulary and grammar practice along with cross-curricular extension material. The Audio CD includes all the listening material needed to accompany the tests.
Axzis, son of Thela the Swordsmistress and Vasmox the head of the institute of the Paranormal in New Sydney, knows about his Ezskiasian heritage, though he has never been Over There. His rich and varied life as a student and lute player is, however, interrupted when he catches sight of a strange, masked figure on the side walk opposite where he lives. From then on his life takes dramatic turns where he comes face to face with his roots. Lucy, a middle-aged Zealandian academic receives a large sum of money from an unknown source, which prompts her to finally follow her dreams and explore sides of her nature which have remained on hold for most of her life. So, she goes north to the mystical and myth-laden area of the beautiful Hokianga Harbour and the home of the patupaiarehe, fairies of Māori mythology. Her historic new home is beautiful. The forest mysterious and compelling. Then, in a strange configuration of trees resembling a tunnel, she comes face to face with something not wholly unexpected...
Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.
Guess What! British English is a highly visual six-level course. Are you ready to explore? Why do whales jump out of water? What makes our bodies move? Guess What! is a six-level course that invites children to explore the world through engaging facts, amazing photography and captivating video. The highly photographic Pupil's Book Level 6 brings lessons to life with engaging characters, topics that spark children's curiosity, and a wide variety of activities, including humorous contextual dialogues, songs, chants, games, stories illustrating social values, functional dialogues, and role play. There are plenty of opportunities for developing children's thinking skills and their knowledge of other subjects in the CLIL lessons.
Guess What! British English is a highly visual six-level course that taps into children's natural curiosity. Are you ready to explore? What makes our bodies move? Why do whales jump out of water? Guess What! is a six-level course that invites children to explore the world through engaging facts, amazing photography, and captivating video. The highly photographic Student's Book Level 6 brings lessons to life with engaging characters, topics that spark children's curiosity, and a wide variety of activities, including humorous contextual dialogs, songs, chants, games, stories illustrating social values, functional dialogs, and role play. There are plenty of opportunities for developing children's thinking skills and their knowledge of other subjects in the CLIL lessons.
So you’ve always dreamed of a career in publishing... but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.
Super Minds American English is a seven-level course for young learners. This exciting seven-level course enhances your students' thinking skills, sharpening their memory and improving their concentration along with their language skills. Super Minds develops creativity with visualization exercises, art activities and craft activities, explores social values with lively stories, and encourage cross-curricular thinking with fascinating 'English for school' sections. This Level 1 Teacher's Resource Book contains end-of-unit evaluation tests, worksheets for further vocabulary and grammar practice, along with cross-curricular extension material. The Audio CD includes all the listening material needed to accompany the tests.
A collection of stories of a childhood on the West Coast of Vancouver Island, Canada, in the mid-20th century.These were written for my kids and grand-kids, but consider yourself family; the more the merrier!Suitable for school-age children and young teens.
Just friends” is all Brooke and Dylan have ever been. (Except for that one night in high school, but they don’t talk about that.) Growing up, he was her protector. Her confidante. The one guy she could always trust. Now she’s a marine biologist working toward her PhD in California, and he’s an underwear model in New York. Dylan’s only in town for a few days, crashing on Brooke’s couch and repaying the favour by acting as her date to a friend’s wedding. It was totally an accident she saw him naked. After that, “just friends” goes out the window in favour of friends with benefits. It’s all going great...until it isn't. ?Dylan’s got a ticket back to New York at the end of the week, and Brooke may have accidentally broken his heart. But could this be the end of their friendship or the beginning of something more? A #friendstolovers Stem Rom Com, book five in the Chemistry Lessons Series, originally published as Experimental Marine Biology. Each book in the series features a brand new couple with their own HEA and can be read in any order.
First published in the United Kingdom in 2012 by Frances Lincoln Limited under the title Happily ever after: a celebration of Pride and prejudice"--T.p. verso.
The Wells family has tended the lighthouse on a remote Lake Superior peninsula for fifty-four years. It is expected that nineteen-year-old Lacey will want to carry on the family tradition, but what of all her girlhood dreams of life in a big city that teems with people, excitement... and a future?The only connection Lacey's family has with the "outside world" is the supply boat that arrives every two months carrying the basic necessities of life and oil for the lighthouse. But during the harsh winters, not even the supply boat dares to take on the treacherous waters of the great lake. One beautiful spring day, however, when the quiet and ruggedly handsome Travis Gates arrives on the boat, something stirs within Lacey, changing her life forever.
This compelling volume advances the understanding of what parenting and related sociodemographic, demographic, and environmental variables look like and how they are associated with child development in low- and middle-income countries around the world. Specifically, expert authors document how child growth, caregiving practices, discipline and violence, and children’s physical home environments, along with child and primary caregiver sociodemographic characteristics and household and national development demographic characteristics, are associated with central domains of early childhood development across a substantial fraction of the majority world using contemporary 21st-century data from the UNICEF Multiple Indicator Cluster Surveys and the UNICEF Early Childhood Development Index. The lives of nearly 160,000 girls and boys aged 3 to 5 years in nationally representative samples from 51 low- and middle-income countries are sampled to address 7 principal questions about children, caregiving, and contexts. Parenting and Child Development in Low- and Middle-Income Countries takes an authentically international approach to parenting, the environment, and child development in cultural contexts that more fully characterize the world’s diversity. Parenting and Child Development in Low- and Middle-Income Countries is essential reading for researchers and students of parenting, psychology, human development, family studies, sociology, and cultural studies, as well as governmental and non-governmental professionals working with families in low- and middle-income countries.
I thought this new job would be the fresh start I desperately needed. I didn’t expect the woman who broke my heart to be my new coworker. Do you believe in love at first sight? I didn’t. Not until the night I looked up from my book and saw Lucy Dillard sitting in the same noisy bar as me with her nose buried in her own book. It felt like we were made for each other. When I fell for Lucy, I fell hard. Everything was perfect between us—until she suddenly dumped me. The worst part was she wouldn’t even tell me why. Now, not only am I stuck staring at my ex’s face in the office all day long, but she’s also the one assigned to train me. As if there’s not already enough tension between us, she thinks I’m here to steal the promotion she’s been promised. But the more we’re forced to work together, the better I understand her. And the more I realize how much we kept hidden from each other. Now that I know what Lucy’s had to go through and how different her world is from mine? I’m more in love with her than ever. I just need to convince the girl who got away that I’m worth a second chance—and pray she doesn’t break my heart all over again. CREAM AND PUNISHMENT is a swoony, full-length second chance romance packed with small town feels and messy family shenanigans. Featuring an unforgettable menstrual cup mishap, a nerdy book-loving heroine who’s in over her head, and a cinnamon roll hero with a spicy side, it stands alone and promises an HEA ending.
Vampires first entered the pop culture arena with Bram Stoker's 1897 novel, Dracula. Today, vampires are everywhere. From Buffy the Vampire Slayer to the Twilight Saga to HBO's True Blood series, pop culture can't get enough of the vampire phenomenon. Bringing her literary expertise to this timely subject, Susannah Clements reveals the roots of the vampire myth and shows how it was originally immersed in Christian values and symbolism. Over time, however, vampires have been "defanged" as their spiritual significance has waned, and what was once the embodiment of evil has turned into a teen idol and the ultimate romantic hero. Clements offers a close reading of selected vampire texts, explaining how this transformation occurred and helping readers discern between the variety of vampire stories presented in movies, TV shows, and novels. Her probing engagement of the vampire metaphor enables readers to make Christian sense of this popular obsession.
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
The first critical study of personal narrative by women with disabilities, Unruly Bodies examines how contemporary writers use life writing to challenge cultural stereotypes about disability, gender, embodiment, and identity. Combining the analyses of disability and feminist theories, Susannah Mintz discusses the work of eight American autobiographers: Nancy Mairs, Lucy Grealy, Georgina Kleege, Connie Panzarino, Eli Clare, Anne Finger, Denise Sherer Jacobson, and May Sarton. Mintz shows that by refusing inspirational rhetoric or triumph-over-adversity narrative patterns, these authors insist on their disabilities as a core--but not diminishing--aspect of identity. They offer candid portrayals of shame and painful medical procedures, struggles for the right to work or to parent, the inventive joys of disabled sex, the support and the hostility of family, and the losses and rewards of aging. Mintz demonstrates how these unconventional stories challenge feminist idealizations of independence and self-control and expand the parameters of what counts as a life worthy of both narration and political activism. Unruly Bodies also suggests that atypical life stories can redefine the relation between embodiment and identity generally.
You can quote lines from Sixteen Candles (“Last night at the dancemy little brother paid a buck to see your underwear”), your iPod playlist includes more than one song by the Psychedelic Furs and Simple Minds, you watch The Breakfast Club every time it comes on cable, and you still wish that Andie had ended up with Duckie in Pretty in Pink. You’re a bonafide Brat Pack devotee—and you’re not alone. The films of the Brat Pack—from Sixteen Candles to Say Anything—are some of the most watched, bestselling DVDs of all time. The landscape that the Brat Packmemorialized—where outcasts and prom queens fall in love, preppies and burn-outs become buds, and frosted lip gloss, skinny ties, and exuberant optimism made us feel invincible—is rich with cultural themes and significance, and has influenced an entire generation who still believe that life always turns out the way it is supposed to. You Couldn’t Ignore Me If You Tried takes us back to that era, interviewing key players, such as Molly Ringwald, Anthony Michael Hall, Ally Sheedy, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.
The best book on blogging, updated and better than ever! The blogosphere keeps changing and evolving, and so does this top blogging guide. A terrific book whether you're just starting out or are already blogging regularly, this book provides solid information on blogging basics, the anatomy of a good blog, and the tools you need to get started. You'll learn how to set up an account, find ample coverage of social plug-ins and emerging platforms like Squarespace and Overblog, and discover savvy ways to write your first post. Best of all, the book explores how you can make real money from your passion and become a professional blogger. Updates you on the latest blogging software and utilities Explains search engine optimization, so new readers will find your blog Reviews advertising tools and techniques you can use to attract readers Helps you integrate your blog with social media Delves into professional blogging and how to make money from your blog Start blogging like a professional with the new edition of this top guide, Blogging For Dummies, 5th Edition.
Why Shakespeare? What explains our continued fascination with his poems and plays? In Living with Shakespeare, Susannah Carson invites forty actors, directors, scholars, and writers to reflect on why his work is still such a vital part of our culture. We hear from James Earl Jones on reclaiming Othello as a tragic hero, Julie Taymor on turning Prospero into Prospera, Camille Paglia on teaching the plays to actors, F. Murray Abraham on gaining an audience’s sympathy for Shylock, Sir Ben Kingsley on communicating Shakespeare’s ideas through performance, Germaine Greer on the playwright’s home life, Dame Harriet Walter on the complexity of his heroines, Brian Cox on social conflict in his time and ours, Jane Smiley on transposing King Lear to Iowa in A Thousand Acres, and Sir Antony Sher on feeling at home in Shakespeare’s language. Together these essays provide a fresh appreciation of Shakespeare’s works as a living legacy to be read, seen, performed, adapted, revised, wrestled with, and embraced by creative professionals and lay enthusiasts alike. F. Murray Abraham ● Isabel Allende ● Cicely Berry ● Eve Best ● Eleanor Brown ● Stanley Cavell ● Karin Coonrod ● Brian Cox ● Peter David ● Margaret Drabble ● Dominic Dromgoole ● David Farr ● Fiasco Theater ● Ralph Fiennes ● Angus Fletcher ● James Franco ● Alan Gordon ● Germaine Greer ● Barry John ● James Earl Jones ● Sir Ben Kingsley ● Maxine Hong Kingston ● Rory Kinnear ● J. D. McClatchy ● Conor McCreery ● Tobias Menzies ● Joyce Carol Oates ● Camille Paglia ● James Prosek ● Richard Scholar ● Sir Antony Sher ● Jane Smiley ● Matt Sturges ● Julie Taymor ● Eamonn Walker ● Dame Harriet Walter ● Bill Willingham ● Jess Winfield
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.