Susanna Hornig Priest's Books

Doing Media Research

An Introduction

By: Susanna Hornig Priest

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Doing Media Research

An Introduction

By: Susanna Hornig Priest

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

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Page Count

273

Publisher

SAGE

Published Date

ISBN 10

1412960975

ISBN 13

9781412960977

A Grain of Truth

The Media, the Public, and Biotechnology

By: Susanna Hornig Priest

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A Grain of Truth

The Media, the Public, and Biotechnology

By: Susanna Hornig Priest

A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by the spokespersons of industry_yet evidence of consumer uncertainty has been available all along. The roots of the controversy are visible in press coverage and public opinion polls over the past decade, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called 'terminator gene.' Arguing neither for nor against genetic engineering and other forms of biotechnology, this book charges both media and industry with ignoring the concerns of the general public and encourages greater public debate over biotech and other such complex issues.

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Page Count

159

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

0585379637

ISBN 13

9780585379630

Nanotechnology and the Public

Risk Perception and Risk Communication

By: Susanna Hornig Priest

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Nanotechnology and the Public

Risk Perception and Risk Communication

By: Susanna Hornig Priest

From nuclear power to gene therapy to the automobile, history shows that it is useful to encourage and facilitate public discussion about new technologies and their potential dangers. Part of the series Perspectives in Nanotechnology, Nanotechnology and the Public: Risk Perception and Risk Communication assesses results from focus groups, interviews, and other resources to provide a more nuanced understanding of how non-experts perceive nanotechnology and what they expect from it. Includes a series of special essays by social scientists and humanities scholars who have studied nanotechnology and society from different perspectives Assessing how "ordinary" people form opinions about new technologies and their adoption, this book addresses the role of media messages and pre-existing values in this process, as well as how risks can become either amplified or weakened along the way as a result of social mechanisms. Using solid theory and research to back presented concepts on risk perception and communication, the author discusses the potential for using informed consent, labels, and other types of consumer warnings that have proved to be effective in areas other than nano. An in-depth investigation into the concept of mass communication practices, this book explores the paradox of why, despite its appeal and promise, public engagement has had only limited success in the dialogue on nanotechnology. Aimed at finding solutions, the book’s resulting conclusions are considered in the context of broader issues. These include how society makes up its collective mind about technology adoption and all the profound questions this raises, in terms of democratic theory.

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Page Count

204

Publisher

CRC Press

Published Date

ISBN 10

1351833766

ISBN 13

9781351833769

Doing Media Research

An Introduction

By: Susanna Hornig Priest

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Doing Media Research

An Introduction

By: Susanna Hornig Priest

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N/A

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Solve jigsaw puzzle

Age

Page Count

273

Publisher

SAGE

Published Date

ISBN 10

1412960975

ISBN 13

9781412960977

A Grain of Truth

The Media, the Public, and Biotechnology

By: Susanna Hornig Priest

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Grain of Truth

The Media, the Public, and Biotechnology

By: Susanna Hornig Priest

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

159

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

0585379637

ISBN 13

9780585379630

Book's by Susanna Hornig Priest

Doing Media Research

Doing Media Research

A Grain of Truth

A Grain of Truth

Nanotechnology and the Public

Nanotechnology and the Public

Doing Media Research

Doing Media Research

A Grain of Truth

A Grain of Truth

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