Susan Y Kohl's Books

Getting Attention

By: Susan Y Kohl

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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

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Page Count

198

Publisher

Routledge

Published Date

ISBN 10

1136400877

ISBN 13

9781136400872

The Siren of Solace Glen

By: Susan S. James

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The Siren of Solace Glen

By: Susan S. James

Forty-two-year-old Flip Paxton is living proof that cleaning ladies do more than pick up dirty laundry-they also uncover skeletons in closets. No secret is safe in the quaint town of Solace Glen, but its eccentric residents feel better with Flip around to tidy up after them ...

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Page Count

420

Publisher

Wheeler Publishing, Incorporated

Published Date

ISBN 10

1597220531

ISBN 13

9781597220538

Getting Attention

By: Susan Y Kohl

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Getting Attention

By: Susan Y Kohl

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N/A

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Solve jigsaw puzzle

Age

Page Count

195

Publisher

Routledge

Published Date

ISBN 10

1136400885

ISBN 13

9781136400889

Book's by Susan Y Kohl

Getting Attention

Getting Attention

The Siren of Solace Glen

The Siren of Solace Glen

Getting Attention

Getting Attention

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