Susan P. Sloan's Books

Welcome to the Microbiome

Getting to Know the Trillions of Bacteria and Other Microbes In, On, and Around You

By: Rob DeSalle,Susan L. Perkins

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Welcome to the Microbiome

Getting to Know the Trillions of Bacteria and Other Microbes In, On, and Around You

By: Rob DeSalle,Susan L. Perkins

Inspired by an exhibition at the American Museum of Natural History in New York, explores microbes and their implications for modern science and medicine.

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Page Count

260

Publisher

Yale University Press

Published Date

ISBN 10

0300208405

ISBN 13

9780300208405

The Banking Crisis of 1933

By: Susan Estabrook Kennedy

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A “well-written, carefully researched study” of this dramatic episode in American financial history, when the banking industry verged on complete collapse (Business History Review). On March 6, 1933, Franklin D. Roosevelt, less than forty-eight hours after becoming president, ordered the suspension of all banking facilities in the United States. How the nation had reached such a desperate situation and how it responded to the banking “holiday” are examined in this book, the first full-length study of the crisis. Although the 1920s had witnessed a wave of bank failures, the situation worsened after the 1929 stock market crash, and by the winter of 1932-1933, complete banking collapse threatened much of the nation. President Hoover’s stopgap measures proved totally inadequate, the author shows, and by March 4, the day of Roosevelt’s inauguration, thirty-four states had declared banking moratoriums. Of special interest in this study is the author’s examination of relations between Herbert Hoover and Franklin D. Roosevelt. Upon the book’s publication, Reviews in American History described The Banking Crisis of 1933 as “by far the best and most comprehensive [study] that has appeared,” and praised its “clear and readable style.”

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Page Count

376

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813183405

ISBN 13

9780813183404

Like Mother, Like Mother

A Novel

By: Susan Rieger

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Like Mother, Like Mother

A Novel

By: Susan Rieger

An enthralling novel about three generations of strong-willed women, unknowingly shaped by the secrets buried in their family’s past. “What a delight! Like Mother, Like Mother is sharp, fun, and witty.”—Ann Napolitano, bestselling author of Hello Beautiful “A sprawling family saga, briskly told with the lightest of touches and an often-surprising sense of humor.”—Rumaan Alam, bestselling author of Leave the World Behind Detroit, 1960. Lila Pereira is two years old when her angry, abusive father has her mother committed to an asylum. Lila never sees her mother again. Three decades later, having mustered everything she has—brains, charm, talent, blond hair—Lila rises to the pinnacle of American media as the powerful, brilliant executive editor of The Washington Globe. Lila unapologetically prioritizes her career, leaving the rearing of her daughters to her generous husband, Joe. He doesn’t mind—until he does. But Grace, their youngest daughter, feels abandoned. She wishes her mother would attend PTA meetings, not White House correspondents’ dinners. As she grows up, she cannot shake her resentment. She wants out from under Lila’s shadow, yet the more she resists, the more Lila seems to shape her life. Grace becomes a successful reporter, even publishing a bestselling book about her mother. In the process of writing it, she realizes how little she knows about her own family. Did Lila’s mother, Grace’s grandmother, die in that asylum? Is refusal to look back the only way to create a future? How can you ever be yourself, Grace wonders, if you don’t know where you came from? Spanning generations, and populated by complex, unforgettable characters, Like Mother, Like Mother is an exhilarating, portrait of family, marriage, ambition, power, the stories we inherit, and the lies we tell to become the people we believe we’re meant to be.

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337

Publisher

Dial Press

Published Date

ISBN 10

0525512500

ISBN 13

9780525512509

Stein's Method

Expository Lectures and Applications

By: Persi Diaconis,Susan Holmes

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Stein's Method

Expository Lectures and Applications

By: Persi Diaconis,Susan Holmes

These papers were presented and developed as expository talks at a summer-long workshop on Stein's method at Stanford's Department of Statistics in 1998."--P. iii.

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154

Publisher

IMS

Published Date

ISBN 10

0940600625

ISBN 13

9780940600621

How Learning Works

Seven Research-Based Principles for Smart Teaching

By: Susan A. Ambrose,Michael W. Bridges,Michele DiPietro,Marsha C. Lovett,Marie K. Norman

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How Learning Works

Seven Research-Based Principles for Smart Teaching

By: Susan A. Ambrose,Michael W. Bridges,Michele DiPietro,Marsha C. Lovett,Marie K. Norman

Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

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336

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470617608

ISBN 13

9780470617601

Remaking Regional Economies

Power, Labor and Firm Strategies

By: Susan Christopherson,Jennifer Clark

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Remaking Regional Economies

Power, Labor and Firm Strategies

By: Susan Christopherson,Jennifer Clark

Winner of the 2009 Regional Studies Association Best Book Award! Since the early 1980s, the region has been central to thinking about the emerging character of the global economy. In fields as diverse as business management, industrial relations, economic geography, sociology, and planning, the regional scale has emerged as an organizing concept for interpretations of economic change. This book is both a critique of the "new regionalism" and a return to the "regional question," including all of its concerns with equity and uneven development. It will challenge researchers and students to consider the region as a central scale of action in the global economy, and at the core of the book are case studies of two industries that rely on skilled, innovative, and flexible workers - the optics and imaging industry and the film and television industry. Combined with this is a discussion of the regions that constitute their production centers. The authors’ intensive research on photonics and entertainment media firms, both large and small, leads them to question some basic assumptions behind the new regionalism and to develop an alternative framework for understanding regional economic development policy. Finally, there is a re-examination of what the regional question means for the concept of the learning region. This book draws on the rich contemporary literature on the region but also addresses theoretical questions that preceded "the new regionalism." It will contribute to teaching and research in a range of social science disciplines and this new paperback edition will also make the book more accessible to students and researchers in those disciplines, those individuals who will influence the re-structuring economies of the 21st century.

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Page Count

131

Publisher

Routledge

Published Date

ISBN 10

100015940X

ISBN 13

9781000159400

Stress Solutions for Pregnant Moms

How Breaking Free from Stress Can Boost Your Baby’s Potential

By: Susan Andrews, Ph.D.

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Stress Solutions for Pregnant Moms

How Breaking Free from Stress Can Boost Your Baby’s Potential

By: Susan Andrews, Ph.D.

In this cutting-edge work, neuropsychologist Dr. Susan Andrews shows why too much stress during pregnancy can increase the risk of childhood problems--and how you can stay in balance and boost your baby’s potential with simple, effective stress solutions. As "Stress Solutions for Pregnant Moms" shows, managing stress could be just as important to your child’s health as avoiding smoking and alcohol while pregnant. Emerging new evidence is now linking too much stress during pregnancy to a higher risk for childhood emotional, physical, and behavioral problems, including preterm birth, ADHD, and learning disabilities. Not all stress, of course, is bad. The problem comes when we fail to recognize that the buildup of pressure and tension is tipping us into a danger zone. In "Stress Solutions for Pregnant Moms," the first book of its kind, Dr. Susan Andrews provides effective and easy-to-use solutions to help pregnant women everywhere quickly measure and gently manage their stress levels: • Self-assessments to discover your daily stress levels • Checklists of warning signs of too much stress • A simple formula to calculate exactly how much relaxation and stress reduction you personally need each day to keep your body in balance • A resource guide filled with more than 30 techniques to relax and lower dangerous cortisol levels-allowing you to reduce wear and tear on your body and boost your baby’s potential for physical and emotional well-being. “An indispensable handbook for every mother-to-be....Timely, practical, and empowering.” -DANIEL G. AMEN, MD, author of "Change Your Brain, Change Your Life" and "Healing ADD" “Stress Solutions for Pregnant Moms is simply brilliant. By understanding the lifelong impact of excess stress on her baby, and knowing exactly how to alleviate it, this book gives pregnant women everywhere the ability to provide the best possible start for their children.” -CHRISTIANE NORTHRUP, MD, author of "Women’s Bodies, Women’s Wisdom" and "The Wisdom of Menopause" “Be at ease. Susan Andrews shows us why knowing about stress is an essential key in creating harmony and health during a mother's journey. She provides tips and exercises...that will improve your day.” -DON CAMPBELL, author of "The Mozart Effect" and "Healing at the Speed of Sound

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164

Publisher

SCB Distributors

Published Date

ISBN 10

0983898413

ISBN 13

9780983898412

Conflict 101

A Manager's Guide to Resolving Problems So Everyone Can Get Back to Work

By: Susan H. SHEAROUSE

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Conflict 101

A Manager's Guide to Resolving Problems So Everyone Can Get Back to Work

By: Susan H. SHEAROUSE

From mild disagreements to major personnel blowouts, conflict in the workplace is unavoidable. Drawing lightheartedly from stories of her own slipups and disagreements as well as examples from her twenty years of experience as a conflict resolution professional, author Susan Shearouse reveals how conflict is created, how to respond to it, and how to manage it more effectively so that your team can get back to doing what it does best: producing top results for your organization. Conflict 101 employs research, humor, and oh-so-relatable anecdotes to help readers more deeply understand what it takes to build trust, harness negative emotions, encourage apologies and forgiveness, use a solution-seeking approach, and say what needs to be said in the workplace to move past conflicts. Whether it’s a fight over resources, a disagreement about how to get things done, or an argument stemming from perceived differences in identities or values, the manager’s role is to navigate relationships, build compromises, and encourage better collaboration. In doing so, you’ll not only become a stronger manager--you’ll build a much stronger team.

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272

Publisher

AMACOM

Published Date

ISBN 10

0814417124

ISBN 13

9780814417126

Hitler's Aristocrats

The Secret Power Players in Britain and America Who Supported the Nazis, 1923–1941

By: Susan Ronald

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Hitler's Aristocrats

The Secret Power Players in Britain and America Who Supported the Nazis, 1923–1941

By: Susan Ronald

Susan Ronald, the acclaimed author of Hitler's Art Thief, takes us into the shadowy world of the aristocrats and business leaders on both sides of the Atlantic who secretly aided Hitler and Nazi Germany.

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545

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1398117064

ISBN 13

9781398117068

Activebook for Out of Many

A History of the American People

By: John Mack Faragher,Mari Jo Buhle,Professor of American Culture Mari Jo Buhle,Daniel Czitrom,Susan Armitage

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Activebook for Out of Many

A History of the American People

By: John Mack Faragher,Mari Jo Buhle,Professor of American Culture Mari Jo Buhle,Daniel Czitrom,Susan Armitage

BASIC APPROACH For introductory-level American History Courses. This pathbreaking text weaves together the complex interaction of social, political and historical forces that have shaped the United States and from which "the American people" have evolved by telling stories of people and of the nation and emphasizing that American history has never been the preserve of any particular region. Traditional turning points and watershed events are integrated with the stories of the nation's many diverse communities. The activebook version is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience. The activebook experience: Uses the web for what it's good at! An activebook takes full advantage of the online environment. Each chapter of the activebook for Out of Many: Third Edition contains an active poll, active examples and exercises, active maps, audio examples, audio exercises, active concept checks, moments in time, as well as graphs, tables, and charts to provide an interactive learning experience. Lets students learn the way they learn best! An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources. Gives you more for less! Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component of the activebook.

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334

Publisher

Prentice Hall

Published Date

ISBN 10

0130971537

ISBN 13

9780130971531

Notes on the Landscape of Home

By: Susan Hand Shetterly

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Notes on the Landscape of Home

By: Susan Hand Shetterly

“If you pay attention to the land where you live, you enter into conversation with it, until it becomes a voice inside you, and some of the boundaries between you and it dissolve,” write Susan Hand Shetterly. In this collection of elegant, spare, and often passionate essays, Shetterly explores what it is to live in a Down East coastal town, and to pay attention, over time, to what it offers of land, water, wildlife, and community. She takes her cue from Henry David Thoreau and Wendell Berry, who advocate for the virtues of staying in one place, believing that as we delve deeper into the landscape of home the more we learn about the world. As in many other places, this particular home place is in trouble. Shetterly celebrates the work of communities to restore environments their people know and love, and takes a closeup look at what is changing and what has been lost. Among her subjects are the reestablishment of the bald eagle, the reintroduction of the American turkey in Maine, and the turkey vulture’s northward trend. She also writes about shorebird migrations, the bluefin tuna and the humpback and right whales in the Gulf of Maine, counting alewives along a stream in the spring, seaweed cultivation in a bay, a forest’s rebirth, the island that gave her the imaginative space she needed, and more. She recounts how she and her neighbors kept each other company at a distance during the long months of the pandemic, and she celebrates coastal culture, its particular, deep history that anchors a person’s sense of place.

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Page Count

201

Publisher

Rowman & Littlefield

Published Date

ISBN 10

168475030X

ISBN 13

9781684750306

The Oxford Handbook of Strategy Implementation

By: Michael A. Hitt,Susan E. Jackson,Salvador Carmona,Leonard Bierman,Christina E. Shalley,Mike Wright

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The Oxford Handbook of Strategy Implementation

By: Michael A. Hitt,Susan E. Jackson,Salvador Carmona,Leonard Bierman,Christina E. Shalley,Mike Wright

Many strategies fail not because they are improperly formulated but because they are poorly implemented. The Oxford Handbook of Strategy Implementation examines the crucial role of implementation in how business and managerial strategies produce returns. In this wide-ranging collection of essays, leading scholars address governance, resources, human capital, and accounting-based control systems, advancing our understanding of strategy implementation and identifying opportunities for future research on this important process.

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553

Publisher

Oxford University Press

Published Date

ISBN 10

0190650257

ISBN 13

9780190650254

In Pursuit Of Prestige

Strategy And Competition In U.S. Higher Education

By: Charles A. Goldman,Charles Goldman,Susan M. Gates,Anthony Brewer,Dominic J. Brewer

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In Pursuit Of Prestige

Strategy And Competition In U.S. Higher Education

By: Charles A. Goldman,Charles Goldman,Susan M. Gates,Anthony Brewer,Dominic J. Brewer

The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusions draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology, In Pursuit of Prestige will be essential reading for anyone concerned with the future of higher education."--BOOK JACKET.

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Page Count

192

Publisher

Transaction Publishers

ISBN 10

141282608X

ISBN 13

9781412826082

Seaweed Chronicles

A World at the Water’s Edge

By: Susan Hand Shetterly

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Seaweed Chronicles

A World at the Water’s Edge

By: Susan Hand Shetterly

“You might not expect unfettered passion on the topic of seaweed, but Shetterly is such a great storyteller that you find yourself following along eagerly.” —Mark Kurlansky “Seaweed is ancient and basic, a testament to the tenacious beginnings of life on earth,” writes Susan Hand Shetterly in this elegant, fascinating book. “Why wouldn’t seaweeds be a protean life source for the lives that have evolved since?” On a planet facing environmental change and diminishing natural resources, seaweed is increasingly important as a source of food and as a fundamental part of our global ecosystem. In Seaweed Chronicles, Shetterly takes readers deep into the world of this essential organism by providing an immersive, often poetic look at life on the rugged shores of her beloved Gulf of Maine, where the growth and harvesting of seaweed is becoming a major industry. While examining the life cycle of seaweed and its place in the environment, she tells the stories of the men and women who farm and harvest it—and who are fighting to protect this critical species against forces both natural and man-made. Ideal for readers of such books as The Hidden Life of Trees and How to Read Water, Seaweed Chronicles is a deeply informative look at a little understood and too often unappreciated part of our habitat.

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289

Publisher

Algonquin Books

Published Date

ISBN 10

1616205741

ISBN 13

9781616205744

Rational Fog

Science and Technology in Modern War

By: M. Susan Lindee

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Rational Fog

Science and Technology in Modern War

By: M. Susan Lindee

A thought-provoking examination of the intersections of knowledge and violence, and the quandaries and costs of modern, technoscientific warfare. Science and violence converge in modern warfare. While the finest minds of the twentieth century have improved human life, they have also produced human injury. They engineered radar, developed electronic computers, and helped mass produce penicillin all in the context of military mobilization. Scientists also developed chemical weapons, atomic bombs, and psychological warfare strategies. Rational Fog explores the quandary of scientific and technological productivity in an era of perpetual war. Science is, at its foundation, an international endeavor oriented toward advancing human welfare. At the same time, it has been nationalistic and militaristic in times of crisis and conflict. As our weapons have become more powerful, scientists have struggled to reconcile these tensions, engaging in heated debates over the problems inherent in exploiting science for military purposes. M. Susan Lindee examines this interplay between science and state violence and takes stock of researchers’ efforts to respond. Many scientists who wanted to distance their work from killing have found it difficult and have succumbed to the exigencies of war. Indeed, Lindee notes that scientists who otherwise oppose violence have sometimes been swept up in the spirit of militarism when war breaks out. From the first uses of the gun to the mass production of DDT and the twenty-first-century battlefield of the mind, the science of war has achieved remarkable things at great human cost. Rational Fog reminds us that, for scientists and for us all, moral costs sometimes mount alongside technological and scientific advances.

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Page Count

297

Publisher

Harvard University Press

Published Date

ISBN 10

0674919181

ISBN 13

9780674919181

Career Opportunities in Science

By: Susan Echaore-McDavid

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Career Opportunities in Science

By: Susan Echaore-McDavid

Discusses more than ninety career possibilities in the field of science, including information on education, training, and salaries.

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345

Publisher

Infobase Publishing

Published Date

ISBN 10

1438117159

ISBN 13

9781438117157

Out of Many

By: John M. Faragher,Professor of American Culture Mari Jo Buhle,Susan Armitage,Daniel Czitrom

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Out of Many

By: John M. Faragher,Professor of American Culture Mari Jo Buhle,Susan Armitage,Daniel Czitrom

The Out of Many Teaching and Learning Classroom Edition tells the story of the distinctly American character, built upon the ideal of local and cultural diversity. Carefully considering the complex social, political, and historical interactions that shape America's history, the narrative unfolds around one promise--to celebrate the differences that will always define America. Still acclaimed for its scholarship, the new edition adds deep discussion, striking photos, and demonstrative features designed to portray the rich cultural and ethnic diversity that characterizes the United States' heritage.

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Page Count

570

Publisher

Prentice Hall

Published Date

ISBN 10

0131951289

ISBN 13

9780131951280

Design-inspired Innovation

By: James M Utterback,Sten Ekman,Susan Walsh Sanderson,Bengt-arne Vedin,Roberto Verganti,Bruce Tether,Eduardo Alvarez

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Design-inspired Innovation

By: James M Utterback,Sten Ekman,Susan Walsh Sanderson,Bengt-arne Vedin,Roberto Verganti,Bruce Tether,Eduardo Alvarez

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question — and answer — what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.

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281

Publisher

World Scientific

Published Date

ISBN 10

981436553X

ISBN 13

9789814365536

Plays by Women from the Contemporary American Theater Festival

Gidion's Knot; The Niceties; Memoirs of a Forgotten Man; Dead and Breathing; 20th Century Blues

By: Susan Miller,Eleanor Burgess,Johnna Adams,Chisa Hutchinson,D.W. Gregory

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Plays by Women from the Contemporary American Theater Festival

Gidion's Knot; The Niceties; Memoirs of a Forgotten Man; Dead and Breathing; 20th Century Blues

By: Susan Miller,Eleanor Burgess,Johnna Adams,Chisa Hutchinson,D.W. Gregory

Based at Shepherd University, in West Virginia, the Contemporary American Theater Festival is nationally and internationally recognized as a home for playwrights and the development and production of new plays. The Festival makes it a priority to celebrate and produce playwrights with strong, distinct voices, with a core value to tell diverse stories. This anthology of work provides plays that speak to one of the most compelling virtues of artists everywhere – freedom of speech. A necessary volume of women playwrights' work, ranging from a two-time Obie Award-winning author to emerging writers just beginning their careers, it represents a group of women who vary in age, race and sexual orientation and offers an invitation to artistic leaders, scholars and students to embrace gritty, thought-provoking new dramatic work. Edited by The Festival's Producing Directors Peggy McKowen and Ed Herendeen, this anthology features an introduction by Pulitzer Prize-winner Lynn Nottage. Each of the five powerful plays is followed by an informative and discursive playwright interview conducted by Sharon J. Anderson that contextualizes and develops the works within the wider context of the annual festival. The plays include: Gidion's Knot by Johnna Adams The Niceties by Eleanor Burgess Memoirs of a Forgotten Man by D.W Gregory Dead and Breathing by Chisa Hutchinson 20th Century Blues by Susan Miller

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345

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350084824

ISBN 13

9781350084827

Outdoor Environments for People with Dementia

By: Susan Rodiek,Benyamin Schwarz

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Outdoor Environments for People with Dementia

By: Susan Rodiek,Benyamin Schwarz

Nature and outdoor environments provide people with dementia greater enjoyment in life, lower stress levels, and positive changes to their physical well-being. This volume explores how dementia patients' genetically-based need for a relationship with nature can best be fulfilled.

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319

Publisher

Routledge

Published Date

ISBN 10

0789038048

ISBN 13

9780789038043

Confronting Racism

The Problem and the Response

By: Susan T. Fiske

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Confronting Racism

The Problem and the Response

By: Susan T. Fiske

Identifies the cognitive and motivational influences on the intrapersonal, interpersonal, and intergroup processes that lead to racism. This title establishes a link between public discourse on race and social scientific analysis.

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372

Publisher

SAGE

Published Date

ISBN 10

0761903682

ISBN 13

9780761903680

Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

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Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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2341

Publisher

McGraw Hill

Published Date

ISBN 10

1526850036

ISBN 13

9781526850034

Developing Online Learning Environments, Second Edition

By: Carol O'Neil, PhD, RN, CNE,Cheryl Fisher, EdD, RN-BC,Susan K. Newbold, PhD, RN-BC, FAAN, FHIMSS

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Developing Online Learning Environments, Second Edition

By: Carol O'Neil, PhD, RN, CNE,Cheryl Fisher, EdD, RN-BC,Susan K. Newbold, PhD, RN-BC, FAAN, FHIMSS

Online education in nursing is an exciting, rapidly changing field. Keeping pace with these changes, this new edition includes everything an educator needs to know about developing an online learning environment. The book provides practical guidelines on using the Web to teach student nurses, train or retrain nurses, and certify competencies and skills. This updated edition also includes cutting-edge research on clinical education and training, consumer education, and blended learning, which integrates classroom and online teaching methods. Also included are current online resources, links, and references. Key Features: Provides guidelines on translating courses from the classroom to the online environment Includes three new chapters on Web-based learning theories and teaching with technology Guides instructors on how to build a community in an online environment Includes practical guidelines for student assessment and evaluation in online education As the most comprehensive and thorough guidebook on online nursing education, this book is an essential resource for nursing instructors looking to expand their knowledge of the Web, technology, and the online nursing environment.

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Page Count

214

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Springer Publishing Company

Published Date

ISBN 10

0826117333

ISBN 13

9780826117335

Sloan's Green Guide to Antiquing in New England

A Traveler's Guide

By: Susan P. Sloan

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Sloan's Green Guide to Antiquing in New England

A Traveler's Guide

By: Susan P. Sloan

This book is the most comprehensive guide available to antiquing in New England. It contains over 3,000 different descriptions for antique stores of all types and sizes, dealing in antiques from many different periods. Sloan's Green Guide is written for antiques dealers, interior designers, and travelers in New England who seek to identify antiques shops and services that meet individual needs. Each listing contains store name, address, phone number, hours, general description, price range, size of the store, type of collections, credit cars accepted, and directions on how to get there. In addition there are two useful indexes: and alphabetical listing of all businesses by name and a QuickCode index that organizes stores by types of collections and services offered.

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Page Count

564

Published Date

ISBN 10

0762701625

ISBN 13

9780762701629

Book's by Susan P. Sloan

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