With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
In this completely revised and updated edition of Susan Drake's classic text on integrated curriculum, the author provides a new approach to standards-based curriculum, instruction, and assessment.
Are you ready to fly the corporate coop and become the boss of you? Do you dream of busting out of the cubicle wasteland and finding greener pastures as a freelancer? If so, you’re in good company. The U S Department of Labor estimates that nearly one-fourth of the American workforce is self-employed and that number is sure to increase over the next decade. But do you have what it takes to succeed as a freelancer, consultant, or contract employee? Do you even know what it takes to make it on your own? Here’s your chance to find out. A total guide to starting and running a freelance business, Freelancing For Dummies is for anyone thinking about striking out on their own, or who’s already decided to make the move into self-employment. It’s also an excellent resource for established freelancers looking for ways to jumpstart their businesses. Written by a top corporate communication consultant, it features hard-won tips from a slew of successful freelancers, including an accountant, a wr iter, a computer trainer, a graphic designer, a market researcher, an event planner, a medical trainer and others who share what they know about how to: Organize your home office and budget your time Create the ideal working environment Evaluate jobs and projects Land new business and manage client relationships Manage your money and pay your taxes Stay positive and manage the emotional uncertainties of self-employment Here’s your chance to take the leap from employee to boss with minimal stress and minimal sweat. A survival guide to building a successful freelance career, Freelancing For Dummies features: Self-assessments to gauge your skills and personality Critical “Get in, get out” information A gold mine of checklists, tear-out sheets, and sample forms Top ten lists War stories from freelancers who’ve made it Do you long for the freedom of being your own boss? Relax and let expert Susan Drake help you make the transition to becoming a fulltime freelancer.
If you've ever thought that standards-based teaching and required content prevent you from integrating subject areas, then here's a book that will change the way you think and alert you to exciting new possibilities in your approach to teaching. Learn how to identify the connections in your standards that provide the basis for interdisciplinary units. Explore all types of integrated curriculum and how they bridge content standards to authentic, relevant learning experiences. And understand how to create interdisciplinary units that provide data-based evidence of student learning. A planning template and detailed examples of successful integrated curriculums are included to help you implement integrated curriculum in practice. Discover how you can make learning more exciting for students--and rewarding for you.
Growing evidence supports the important relationship between trauma and academic failure. Along with the failure of "zero tolerance" a new understanding of children's disruptive behaviour, educators are changing the way they view children's academic and social problems. In response the trauma-sensitive schools movement presents a new vision for promoting children's success. This book introduces this promising approach and provides K - 5 education professionals with clear explanations of current research and dozens of practical, creative ideas to help them: view poor academic and social progress through a trauma-sensitive lens; create a school climate that fosters safety and resiliency in vulnerable children; establish relationships with children that support their efforts to self-regulate; design instruction that reflects the social nature of the brain; work with the brain's neuroplasticity to increase children's executive function; and reduce teacher attrition in high-risk schools by decreasing secondary traumatic stress. Integrating research on children's neurodevelopment and educational best practices, this important book will build the capacity of teachers and school administrators to successfully manage the behaviour of children with symptoms of complex developmental trauma.
The TSW program is an evidence-based intervention that enhances people's cognitive functioning in order to help them get and keep competitive jobs. This book explains how to provide the TSW program, and includes materials for implementing it, such as educational handouts and assessment tools. In addition, the book contains a wealth of information about overcoming common cognitive obstacles to steady employment that may be useful to the broad range of professionals helping individuals return to work"--
Designed as an introduction to health education, this edition includes information about the school of health programme content in basic health concepts and material covering health teaching methodology. It includes a range of teaching suggestions and techniques for elementary and middle-level school teachers, providing information for prospective teachers.
This text illustrates why and how researchers must consider their own place in the research act. Contributors look at the various populations and settings involved and consider ways in which the researcher experience can be reported.
THE GOODBYE QUILT by Susan Wiggs Linda Davis is driving her daughter, Molly, across the country to start college. As her only child readies for this big change, Linda is torn between excitement for Molly and heartache for herself. Who will she be when she is no longer needed in her role as mom? On the trip, Linda pieces together the scraps that make up Molly’s young life—the hem of a christening gown, a snippet from a costume. But in stitching the quilt, Linda realizes that making new memories is as important as cherishing those from the past. A WEDDING ON PRIMROSE STREET by Sheila Roberts As a wedding planner, Anne Richardson has seen mothers of the bride turn into Momzillas, and she’s determined not to do that when it’s her daughter’s turn to get married. But once Laney gets engaged, all bets are off. Anne becomes obsessed with giving Laney the perfect wedding she herself never had. And that wedding needs to be held in Icicle Falls at Primrose Haus, the perfect setting, with owner Roberta Gilbert at the helm. Linda is the best at event planning but no expert on mother-daughter relationships, especially her own. Can these mothers and daughters put aside their differences to pull off the perfect wedding?
It’s a feline frenzy with this sexy shifter bundle of paranormal romances—available at a great price. Watch out—these heroes and heroines have claws! Four purrfectly passionate matches are made for the ages in this were-cat collection. The Cougar’s Pawn: Ellery Colvard escapes her perfectly organized life for a camping trip with her friends, hoping for a tiny thrill. Instead, she gets carried away—literally—by alpha were-cougar Mason Foye, who needs a mate to avoid his fate. But Ellery has some witchy ways, too, and she isn’t buying into his life story. The clock is ticking as Mason struggles to keep his son, his family, and the woman for whom he’s already fallen head over heels. Secrets: Casey Mitchell has always kept his identity as a were-lynx secret. But he’s drawn to Michelle Slade, and when he begins to help investigate the circumstances surrounding a mysterious disappearance, the situation soon spins out of control. Their survival depends on trusting each other with secrets better left unspoken. Will these two lonely souls triumph and find true love … or lose everything? Dragon Heart: In her haste to establish her own boundaries, leopardess Shay Barclay may have entrusted her heart to the wrong man—former Navy SEAL Drake O’Connor, a dragon shifter too dangerous to resist. Drake swore to protect his buddy’s daughter to the death, so when his explosive chemistry with Shay finally boils over and they end up in bed, her family’s political enemies are the least of their problems. Secrets of the Jaguar: Hiding out in a small island town, Michelle guards her secret closely: she may look like the girl next door, but she’s a were-jaguar. When vampire Duncan comes to town after eight years of loneliness, he thinks Michelle’s a gift, not a freak. Together, they venture to Mexico where the ancient Mayan past holds the key to her elusive origins. However, when Duncan realizes an Aztec army of vampires needs Michelle’s blood to perform an ancient ritual, he’ll stop at nothing to protect her. But falling in love could be the most dangerous game. Sensuality Level: Sensual
Wolves and cougars and dragons--oh my! There's more to love than meets the eye with these eight hunky heroes of the night. Count on these shapeshifters to know just how to break out of the mold--in bed and out of it. The Cougar's Pawn: When alpha were-cougar Mason Foye sweeps up Ellery Colvard at a campsite, the last thing he expects is a woman who knows all about shifters. She’s a scary witch herself who isn't convinced fated mates exist. If Mason can't persuade her they're destined for a life of excitement together, he's doomed to spend the rest of his days in his cougar form. A Certain Kind of Magic: When NYPD police detective Morgan Reilly discovers a lamp and frees the djinn, she thinks she's hallucinating the merman he conjures, thanks to her recent head injury. Exiled years ago, Mere needs her help to rescue a stolen dragon's hoard, but first he'll have to convince the gorgeous Morgan that he's very real. Secrets: When homeless cats start vanishing into thin air at Michelle Slade's rescue organization, Cats Alive, she's determined to get to the bottom of this mystery. Casey Mitchell, a secret were-lynx drawn to Michelle, helps investigate the odd circumstances and uncovers a diabolic design on her life. Will these two lonely souls find true love...or lose everything? Creatures of the Moon: After being attacked in the wild, Lydia Davis starts to change in a way that only journalist Ryan Williams can understand. Ryan needs to help Lydia contain her budding urges through the first cycle of the full moon or the curse will consume her soul. But how can he help her without revealing his own secret? Love's Prey: After four years of mental rehab, Isabelle Tunskill returns to the lodge where a wolf attack mangled her arm, now ready to confront her demons. But she attracts the shifters' alpha instead. Only Curtis Keene, the lodge's owner, can save her, but it will mean sacrificing his own standing in the pack. The Nymph's Labyrinth: Shapeshifting nymph Ariadne Papadakis must keep the truth of the nymphs' existence far out of reach from American archeologist Beau Morris. But will the task force her to sacrifice her own happiness? Secrets of the Sky: Sparrow Reed might look like an angel, but she's actually a witch who can change into a songbird. When her best friend's problems drop Sparrow in an underworld fraught with threats, Rowen Aerion of the Knights of the Fog has his hands full trying to keep her alive--and his love may be her biggest danger of all. Dragon Heart: In her haste to establish her own boundaries, leopardess Shay Barclay may have entrusted her heart to the wrong man--former Navy SEAL Drake O'Connor, a dragon shifter too dangerous to resist. Drake swore to protect his buddy's daughter to the death, so when his explosive chemistry with Shay finally boils over and they end up in bed, her family's political enemies are the least of their problems. Sensuality Level: Sensual
Are you ready to fly the corporate coop and become the boss of you? Do you dream of busting out of the cubicle wasteland and finding greener pastures as a freelancer? If so, you’re in good company. The U S Department of Labor estimates that nearly one-fourth of the American workforce is self-employed and that number is sure to increase over the next decade. But do you have what it takes to succeed as a freelancer, consultant, or contract employee? Do you even know what it takes to make it on your own? Here’s your chance to find out. A total guide to starting and running a freelance business, Freelancing For Dummies is for anyone thinking about striking out on their own, or who’s already decided to make the move into self-employment. It’s also an excellent resource for established freelancers looking for ways to jumpstart their businesses. Written by a top corporate communication consultant, it features hard-won tips from a slew of successful freelancers, including an accountant, a wr iter, a computer trainer, a graphic designer, a market researcher, an event planner, a medical trainer and others who share what they know about how to: Organize your home office and budget your time Create the ideal working environment Evaluate jobs and projects Land new business and manage client relationships Manage your money and pay your taxes Stay positive and manage the emotional uncertainties of self-employment Here’s your chance to take the leap from employee to boss with minimal stress and minimal sweat. A survival guide to building a successful freelance career, Freelancing For Dummies features: Self-assessments to gauge your skills and personality Critical “Get in, get out” information A gold mine of checklists, tear-out sheets, and sample forms Top ten lists War stories from freelancers who’ve made it Do you long for the freedom of being your own boss? Relax and let expert Susan Drake help you make the transition to becoming a fulltime freelancer.
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