More than 31 million people in the United States alone suffer from hearing loss - that is one in every 10 people in the current population. Of those, only five to 10 percent can be treated medically, leaving the largest number in need of other solutions. It is for those people that veteran audiologist Susan Dalebout wrote this comprehensive guide. The book explains, with a simple overview of hearing anatomy and physiology, how we hear, and details hearing evaluation tests, the interpretation of those tests, and the conditions that most commonly cause hearing loss in adults. All things related to adult hearing loss are explained, as is a full menu of hearing rehabilitation services, devices, and technology. This text includes discussion of the importance of hearing in our lives, the psychological, social and emotional effects of untreated hearing loss, and the effects on family members and friends. Also included is a chapter on prevention, describing the dangers of exposure to hazardous noise and certain drugs, and how to protect against damage to hearing. Unique for its breadth and depth, this text also offers detail on hearing aids, care and maintenance as well as factors to consider when purchasing an aid, cochlear implants, hearing-assistance technology, and future trends in hearing restoration.
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
More than 31 million people in the United States alone suffer from hearing loss - that is one in every 10 people in the current population. Of those, only five to 10 percent can be treated medically, leaving the largest number in need of other solutions. It is for those people that veteran audiologist Susan Dalebout wrote this comprehensive guide. The book explains, with a simple overview of hearing anatomy and physiology, how we hear, and details hearing evaluation tests, the interpretation of those tests, and the conditions that most commonly cause hearing loss in adults. All things related to adult hearing loss are explained, as is a full menu of hearing rehabilitation services, devices, and technology. This text includes discussion of the importance of hearing in our lives, the psychological, social and emotional effects of untreated hearing loss, and the effects on family members and friends. Also included is a chapter on prevention, describing the dangers of exposure to hazardous noise and certain drugs, and how to protect against damage to hearing. Unique for its breadth and depth, this text also offers detail on hearing aids, care and maintenance as well as factors to consider when purchasing an aid, cochlear implants, hearing-assistance technology, and future trends in hearing restoration.
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