IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
This is an inspirational collection of life lessons shared by an an actual housekeeper. When author Susan Crocker began cleaning houses, it was with the intent of making a living. She had no idea that her real gains would be far more than financial, and the gains were so great and the lessons so valuable that she was compelled to write them down and share them.This is not a book on how to clean your house- although there are a few cleaning tips included. As you read, you'll begin to understand the journey Susan has taken and some of the lessons she's learned. Her experiences are related in such a way that the lessons could apply to nearly anyone's life. If the reader can glean even a little bit of helpful wisdom from reading these passages, then the author has fulfilled her purpose in writing this book. It's meant to be a fast read, and the chapters are short and sweet for that reason.As a college-educated woman, the author thought she knew exactly where she was going 30 years ago. She had a plan. But her Plan A derailed, and she didn't have a tangible Plan B. The plan she developed for herself has involved a lot of hard work that's hard on her body. Cleaning houses became a life-changing and emotionally-enriching experience, and the wisdom she gained far exceeds anything that could be learned in any classroom.The author attributes much of her personal growth to her customers who have become like extended family. They've been there to listen and support her when she needed it, helped her to make important decisions, and strengthened her in times when she was sad. Susan has learned so much from her customers, and they inspired her to write this book.Susan believes every event in her life has shaped her, and this includes both the good and bad experiences. Without taking her journey as a housekeeper, she would have missed out on so much personal growth. She's paying it forward by passing along these life lessons.About the authorSusan Crocker is a full-time housekeeper who enjoys helping folks of all ages. A native of Alabama who moved to Ohio in the 90's, she's a graduate of The University of Alabama at Birmingham with a B.A. in Studio Art. Susan is returning to her creative roots with plans for more writing and some artistic endeavors to include greeting cards and original artwork. She and her husband both enjoy playing the drums, hiking, and boating on Lake Erie. This is her first book.
IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
Geropsychiatric and Mental Health Nursing, Second Edition addresses the knowledge and skills necessary in the assessment and nursing care of older adults experiencing common late life mental health and psychiatric problems. This text features experts in gerontological nursing and geropsychiatric fields and provides essential information for advanced practice and professional nurses, as well as graduate and undergraduate nursing students.The Second Edition has been completely revised and updated to include crucial areas like assessment, diagnosis, psychopharmacology, and behavioral management strategies in nursing care of older adults. New to this edition are case studies in each chapter in addition to discussion questions. This new edition also presents the work of the Geropsychiatric Nursing Collaborative (GPNC) in its entirety. The focus of the GPNC is to improve the education of nurses who care for elders suffering from depression, dementia, and other mental health disorders. The collaborative effort enhances extant competencies for all levels of nursing education, focusing on older adults with mental health/illness concerns. Shared in the Appendix are the competency statements developed for basic, graduate, post-graduate, and continuing education nursing programs.
Despite what would seem some apparent likenesses, single men and single women are perceived in very different ways. Bachelors are rarely considered "lonely" or aberrant. They are not pitied. Rather, they are seen as having chosen to be "footloose and fancy free" to have sports cars, boats, and enjoy a series of unrestrictive relationships. Single women, however, do not enjoy such an esteemed reputation. Instead they have been viewed as abnormal, neurotic, or simply undesirable-attitudes that result in part from the long-standing belief that single women would not have chosen her life. Even the single career-woman is seldom viewed as enjoying the success she has achieved. No one believes she is truly fulfilled. Modern American culture has raised generations of women who believed that their true and most important role in society was to get married and have children. Anything short of this role was considered abnormal, unfulfilling, and suspect. This female stereotype has been exploited and perpetuated by some key films in the late 40's and early 50's. But more recently we have seen a shift in the cultural view of the spinster. The erosion of the traditional nuclear family, as well as a larger range of acceptable life choices, has caused our perceptions of unmarried women to change. The film industry has reflected this shift with updated stereotypes that depict this cultural trend. The shift in the way we perceive spinsters is the subject of current academic research which shows that a person's perception of particular societal roles influences the amount of stress or depression they experience when in that specific role. Further, although the way our culture perceives spinsters and the way the film industry portrays them may be evolving, we still are still left with a negative stereotype. Themes of choice and power have informed the lives of single women in all times and places. When considered at all in a scholarly context, single women have often been portrayed as victims, unhappily subjected to forces beyond their control. This collection of essays about "women on their own" attempts to correct that bias, by presenting a more complex view of single women in nineteenth- and twentieth-century United States and Europe. Topics covered in this book include the complex and ambiguous roles that society assigns to widows, and the greater social and financial independence that widows have often enjoyed; widow culture after major wars; the plight of homeless, middle-class single women during the Great Depression; and comparative sociological studies of contemporary single women in the United States, Britain, Ireland, and Cuba. Composed of papers presented to the Rutgers Center for Historical Analysis project on single women, this collection incorporates the work of specialists in anthropology, art history, history, and sociology. It is deeply connected with the emerging field of singleness studies (to which the RCHA has contributed an Internet-based bibliography of more than 800 items). All of the essays are new and have not been previously published.
Clay Work and Body Image in Art Therapy provides an important addition to resources available in the field of clay work and art therapy, highlighting the unique sensory aspects of the medium and its ability to provide a therapeutic resource for women who experience body image issues. Chapters offer a comprehensive distillation of current knowledge in the field of body image, clay work, neuroscience, and art therapy, building a theoretical framework around personal narratives. Case studies examine the benefits of exploring body image through clay work within art therapy practice, providing a positive and contained way to find personal acceptance and featuring photographs of clay body image sculptures created by research participants that highlight their individual stories and experiences. As well as offering both clinical and practical implications, the text provides a full protocol for the research and evaluation methods carried out, enabling further replication of the intervention and research methods by other therapists. This book highlights clay work as a significant resource for art therapists, arts in health practitioners, and counsellors, providing an emotive yet contained approach to the development of personal body image acceptance and self-compassion.
An important work from a leading scholar, this book explores self-development from early childhood to adulthood. Susan Harter traces the normative stages that define the emergence of many self-processes, including self-esteem. She also addresses individual differences and societal influences on self-development. Presenting pioneering empirical research, Harter shows that increasingly mature features of the self have both benefits and liabilities for psychological adjustment. The book highlights the causes and consequences of different types of self-representations, including those that are unrealistically negative or positive. New to This Edition *Reflects more than a decade of conceptual, empirical, and methodological advances. *Provides a broader sociocultural framework for understanding self-development. *Chapters on emerging adulthood, self-esteem and physical appearance, self-processes in the classroom, motivation, cross-cultural issues, and the quest for authenticity. *Expanded chapters on childhood, adolescence, and the self-conscious emotions. *Increased attention to the liabilities of our contemporary preoccupation with the self.
Electronic Inspection Copy available to instructors here 'Since its very first edition, Social Cognition has been the undisputed bible of the field, and this new edition is the best one yet. Insightful, authoritative, and beautifully written by two of the field's most eminent researchers, it is an indispensable guide for students and scientists alike. The book that came first remains first.' -Daniel Gilbert, Harvard University, UK 'This latest edition of the best overview of social cognition research somehow succeeds in lifting the bar higher still for its competitors. It is authoritative yet readable, and has depth as well as breadth -- an irresistible invitation to the field!' - Miles Hewstone, University of Oxford, UK In Social Cognition: From Brains to Culture 2nd Edition, Fiske and Taylor carefully integrate the many new threads of social cognition research that have emerged in the intervening years since the previous edition, including developments within social neuroscience, cultural psychology and some areas of applied psychology, and continue to tell a powerful and comprehensive story about what social cognition is and why it's a significant phenomenon in society today. Every updated chapter now includes more figures and tables, glossary entries, and further readings. A supplemental test bank including some full-text journal articles corresponding to chapters in the book is available online at: www.sagepub.co.uk/fiskeandtaylor. This textbook will be indispensable to students of social cognition and social psychology worldwide, at undergraduate or graduate level. Visit the Companion Website at www.sagepub.co.uk/fiskeandtaylor
Roma Mitchell contributed importantly to her times, pioneering a new kind of womanhood and becoming an inspiration in terms of opportunities and freedoms for women in Australia.
It is a nearly universal truth that people need people; humans have adapted to life with other humans, and the interactions and relationships that result are the most relevant adaptation environment. This book explores the core motives and goals that shape these interactions with others, with the self, and collectively as a group; in other words, “Why do people do what they do?” A brief overview of the field’s unifying themes—belonging, understanding, controlling, enhancing self, and trusting—gives way to a detailed exploration of the human condition as well as the techniques used to study and understand it. By delving into the motivations behind attraction, helping, bias, persuasion, aggression, and more, this book helps students grasp the complex interplay of internal and external cues and influences that inform every interaction. An emphasis on real-world applications relates social psychology principles to everyday life, and this latest revision has been updated with the most recent research and trends to provide an accurate picture of the state of the field. Blending traditional topics with new developments in an informal, readable style makes this the ideal text to ignite students’ deeper interest and full engagement with social psychology concepts.
Identifies the cognitive and motivational influences on the intrapersonal, interpersonal, and intergroup processes that lead to racism. This title establishes a link between public discourse on race and social scientific analysis.
The history of fun foods is fast, energetic, and full of surprises. Ever-present and multi-faceted, fun foods have made appearances at birthday parties and lunch boxes in numerous guises, from Twinkies to energy bars. No mere high calorie treats—fun foods were instrumental to the core of how we live, and integral to the influence of Domestic Science, the shifting power of women at home, the use of fun foods as a weapon during war and the corporate swells that swallowed fun foods whole—and turned it into virtually everything we eat today. Each chapter contains recipes and interviews about fun foods with everyone from the 90-year-old daughter of a West Virginia coal miner to an African American great-grandmother raised in a sharecropper family in the South. Fun Foods of America will take them to free websites to find online cookbooks dating back to the 1600s (with transcriptions!) and those with original paintings, drawings, and photographs of venues such as the World Fairs, where the newest fun food was introduced.
Dreams of Finding Mr. Right Go Wrong in the Old West The Bride’s Dilemma by Susan Page Davis Wyoming, 1883 Eve Martin arrives in Cheyenne to learn that man she came to marry is in jail, accused of a violent murder. Should she get on the next eastbound train, or has God brought her here to help save Caleb Blair’s life? Romancing the Rancher by Linda Ford Montana, 1886 Amelia expects a safe home for herself and her niece as mail-order bride to Zach Taggerty. Only Zach has never heard of her, and the last thing he needs is more complications in his life. The Marriage Sham by Vickie McDonough Texas, 1888 Mail-order bride Zola Bryant is devastated. Her newlywed husband is dead. But even worse, they were never truly married because the man who wed them was an outlaw not a preacher. What will she do now that her life and reputation are in tatters? The Galway Girl by Erica Vetsch Kansas, 1875 A mail-order mix-up sends Irish lass Maeve O’Reilly to the Swedish community of Lindsborg, Kansas. Will Kaspar Sandberg consider it a happy accident or a disaster to be rectified as soon as possible?
This is a comprehensive source of information for anyone who wants to explore the healing qualities of juicing. Here you'll: find an extensive reference documenting the nutritive values and healing properties of over 185 fruits, vegetables and herbs.
It was a bold and brutal crime--robbery and murder in broad daylight on the streets of South Braintree, Massachusetts, in 1920. Tried for the crime and convicted, two Italian-born laborers, anarchists Nicola Sacco and Bartolomeo Vanzetti, went to the electric chair in 1927, professing their innocence. Journalist Susan Tejada has spent years investigating the case, sifting through diaries and police reports and interviewing descendants of major figures. She discovers little-known facts about Sacco, Vanzetti, and their supporters, and develops a tantalizing theory about how a doomed insider may have been coerced into helping professional criminals plan the heist. Tejada's close-up view of the case allows readers to see those involved as individual personalities. She also paints a fascinating portrait of a bygone era: Providence gangsters and Boston Brahmins; nighttime raids and midnight bombings; and immigration, unionism, draft dodging, and violent anarchism in the turbulent early years of the twentieth century. In many ways this is as much a cultural history as a true-crime mystery or courtroom drama. Because the case played out against a background of domestic terrorism, in a time that echoes our own, we have a new appreciation of the potential connection between fear and the erosion of civil liberties and miscarriages of justice.
For her time, Mira Lloyd Dock was an exceptional woman: a university-trained botanist, lecturer, women’s club leader, activist in the City Beautiful movement, and public official—the first woman to be appointed to Pennsylvania’s state government. In her twelve years on the Pennsylvania Forest Commission, she allied with the likes of J. T. Rothrock, Gifford Pinchot, and Dietrich Brandis to help bring about a new era in American forestry. She was also an integral force in founding and fostering the Pennsylvania State Forest Academy in Mont Alto, which produced generations of Pennsylvania foresters before becoming Penn State's Mont Alto campus. Though much has been written about her male counterparts, Mira Lloyd Dock and the Progressive Era Conservation Movement is the first book dedicated to Mira Lloyd Dock and her work. Susan Rimby weaves these layers of Dock’s story together with the greater historical context of the era to create a vivid and accessible picture of Progressive Era conservation in the eastern United States and Dock’s important role and legacy in that movement.
The first biography in over thirty years of Condé Nast, the pioneering publisher of Vogue and Vanity Fair and main rival to media magnate William Randolph Hearst. Condé Nast’s life and career was as high profile and glamorous as his magazines. Moving to New York in the early twentieth century with just the shirt on his back, he soon became the highest paid executive in the United States, acquiring Vogue in 1909 and Vanity Fair in 1913. Alongside his editors, Edna Woolman Chase at Vogue and Frank Crowninshield at Vanity Fair, he built the first-ever international magazine empire, introducing European modern art, style, and fashions to an American audience. Credited with creating the “café society,” Nast became a permanent fixture on the international fashion scene and a major figure in New York society. His superbly appointed apartment at 1040 Park Avenue, decorated by the legendary Elsie de Wolfe, became a gathering place for the major artistic figures of the time. Nast launched the careers of icons like Cecil Beaton, Clare Boothe Luce, Lee Miller, Dorothy Parker and Noel Coward. He left behind a legacy that endures today in media powerhouses such as Anna Wintour, Tina Brown, and Graydon Carter. Written with the cooperation of his family on both sides of the Atlantic and a dedicated team at Condé Nast Publications, critically acclaimed biographer Susan Ronald reveals the life of an extraordinary American success story.
An insightful examination of why we compare ourselves to those above and below us. The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation's collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another's perceived status persists among individuals and groups. In Envy Up, Scorn Down, noted social psychologist Susan Fiske examines the psychological underpinnings of interpersonal and intergroup comparisons, exploring why we compare ourselves to those both above and below us and analyzing the social consequences of such comparisons in day-to-day life. What motivates individuals, groups, and cultures to envy the status of some and scorn the status of others? Who experiences envy and scorn most? Envy Up, Scorn Down marshals a wealth of recent psychological studies as well as findings based on years of Fiske's own research to address such questions. She shows that both envy and scorn have distinctive biological, emotional, cognitive, and behavioral characteristics. And though we are all "wired" for comparison, some individuals are more vulnerable to these motives than others. Dominant personalities, for example, express envy toward high-status groups such as the wealthy and well-educated, and insecurity can lead others to scorn those perceived to have lower status, such as women, minorities, or the disabled. Fiske shows that one's race or ethnicity, gender, and education all correlate with perceived status. Regardless of whether one is accorded higher or lower status, however, all groups rank their members, and all societies rank the various groups within them. We rate each group as either friend or foe, able or unable, and accordingly assign them the traits of warmth or competence. The majority of groups in the United States are ranked either warm or competent but not both, with extreme exceptions: the homeless or the very poor are considered neither warm nor competent. Societies across the globe view older people as warm but incompetent. Conversely, the very rich are generally considered cold but highly competent. Envy Up, Scorn Down explores the nuances of status hierarchies and their consequences and shows that such prejudice in its most virulent form dehumanizes and can lead to devastating outcomes—from the scornful neglect of the homeless to the envious anger historically directed at Tutsis in Rwanda or Jews in Europe. Individuals, groups, and even cultures will always make comparisons between and among themselves. Envy Up, Scorn Down is an accessible and insightful examination of drives we all share and the prejudice that can accompany comparison. The book deftly shows that understanding envy and scorn—and seeking to mitigate their effects—can prove invaluable to our lives, our relationships, and our society.
Weaving the Past offers a comprehensive and interdisciplinary history of Latin America's indigenous women. While the book concentrates on native women in Mesoamerica and the Andes, it covers indigenous people in other parts of South and Central America, including lowland peoples in and beyond Brazil, and Afro-indigenous peoples, such as the Garifuna, of Central America. Drawing on primary and secondary sources, it argues that change, not continuity, has been the norm for indigenous peoples whose resilience in the face of complex and long-term patterns of cultural change is due in no small part to the roles, actions, and agency of women. The book provides broad coverage of gender roles in native Latin America over many centuries, drawing upon a range of evidence from archaeology, anthropology, religion, and politics. Primary and secondary sources include chronicles, codices, newspaper articles, and monographic work on specific regions. Arguing that Latin America's indigenous women were the critical force behind the more important events and processes of Latin America's history, Kellogg interweaves the region's history of family, sexual, and labor history with the origins of women's power in prehispanic, colonial, and modern South and Central America. Shying away from interpretations that treat women as house bound and passive, the book instead emphasizes women's long history of performing labor, being politically active, and contributing to, even supporting, family and community well-being.
This book was written after being wrongfully accused of a crime of Grand Theft while working for the Sheriff’s Office. Even though I did not commit a crime of Grand Theft, I was used as a political example of what could happen for promoting careers within the office and using money from a jail account. So I was sentenced to the “flip side” from the justice I served and the injustice of being sentenced to a place of confinement, which involved racism, sexism, violence, rape, and allowing the government to get involved in the warehousing of prisoners. I wrote this book for the families of a child that might be headed in the wrong direction, the first-time correctional officer, and for people to be aware that most times, justice turns into injustice from the court system we feel is there to protect us. This book is a must-read. People need to see what happens to a first-time offender behind the walls of a prison.
The first modern Irish playwrights emerged in London in the 1890s, at the intersection of a rising international socialist movement and a new campaign for gender equality and sexual freedom. Irish Drama and the Other Revolutions shows how Irish playwrights mediated between the sexual and the socialist revolutions, and traces their impact on left theatre in Europe and America from the 1890s to the 1960s. Drawing on original archival research, the study reconstructs the engagement of Yeats, Shaw, Wilde, Synge, O'Casey, and Beckett with socialists and sexual radicals like Percy Bysshe Shelley, William Morris, Edward Carpenter, Florence Farr, Bertolt Brecht, and Lorraine Hansberry.
A syndicated columnist, spokeswoman for skewed southern bellehood, and the worst cook ever presents a hilarious new collection of food stories, culinary disasters, and recipes. Original.
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