Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
The Adrenal Medulla, 1989-1991 offers a comprehensive review of the world literature on the adrenal medulla published during this period. The book emphasizes the role of the adrenal medulla in advancing our knowledge of neuroscience; for example, the Nobel Prize-winning technique of patch clamping has been applied to stimulus-secretion coupling in adrenal chromaffin cells. The book also discusses such topics as the ability to image the distribution of calcium within individual neural cells, the ability to measure individual packets of neurotransmitter as they are released from cells, and advances in the understanding of ionic channels, cell-to-cell interactions, cell proliferation, sympathoadrenal ontogeny, growth factors, enzymatic biosynthetic pathways, electron and proton transfer, and neural pathways. Topics covered in clinical medicine include recent progress in the transplantation of the adrenal medulla to the brain as a treatment for Parkinson's disease and the latest reports on pheochromocytoma. The Adrenal Medulla, 1989-1991 is an essential book for neurobiologists, neurochemists, experimental biologists, physiologists, cell biologists, and informed clinicians.
Sexual Reckonings is the fascinating tale of adolescent girls coming of age in the South during the most explosive decades for the region. Focusing on the period from 1920 to 1960, Susan Cahn reveals how both the life of the South and the meaning of adolescence underwent enormous political, economic, and social shifts. Those years witnessed the birth of a modern awareness of adolescence and female sexuality that clashed mightily with the white supremacist and patriarchal legacies of the old South. As youth staked its claim, the bodies and beliefs of southern girls became the battlefield for a transformed South, which was, like them, experiencing growing pains. Cahn reveals how young women, both white and black, were seen as the South's greatest hope and its greatest threat. Viewed as critical actors in every regional crisis, from the economic recession and urban migrations of the 1920s to the racial conflicts precipitated by school desegregation in the 1950s, female teenagers became the conspicuous subjects of social policy and regional imagination. All the while, these adolescents pursued their own desires and discovered their own meanings, creating cracks in the twin pillars of the Jim Crow South--"racial purity" and white male dominance--that would soon be toppled by the student-led civil rights movement. Sexual Reckonings is an amazingly intimate look at a time of deep personal exploration and profound cultural change for southern girls and for the society they inhabited, a powerful account of the clash between a society's fears and the daily lives and aspirations of its most prized, and unpredictable, population.
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