The message of this concise volume is that data collection in the field can be carried out in a structured, systematic and scientific way. It compels field researchers to take very seriously not only what they hear, but what they ask.
Presents a set of closely related techniques that facilitate the exploration and display of a wide variety of multivariate data, both categorical and continuous. Three methods of metric scaling, correspondence analysis, principal components analysis, and multiple dimensional preference scaling are explored in detail for strengths and weaknesses over a wide range of data types and research situations. "The introduction illustrates the methods with a small dataset. This approach is effective--in a few minutes, with no mathematical requirement, the reader can understand the capabilities, similarities, and differences of the methods. . . . Numerical examples facilitate learning. The authors use several examples with small datasets that illustrate very well the links and the differences between the methods. . . . we find this text very good and recommend it for graduate students and social science researchers, especially those who are interested in applying some of these methods and in knowing the relationship among them." --Journal of Marketing Research "Illustrate[s] the service Sage provides by making high-quality works on research methods available at modest prices. . . . The authors use several interesting examples of practical applications on data sets, ranging from contraception preferences, to pottery shards from archeological digs, to durable consumer goods from market research. These examples indicate the broad range of possible applications of the method to social science data." --Contemporary Sociology "The book is a bargain; it is clearly written." --Journal of Classification
In recent years, vegetable gardening has made a comeback as a popular pastime in America. Yet, gardeners are creating vegetable gardens with a difference; they are intended to be pleasing to the eye as well as a source for fresh produce. In an effort to beautify traditional vegetable gardens, landscape architects and amateur gardeners are finding inspiration in the elaborate European vegetable gardens of the seventeenth century. Feast Your Eyes examines the historical antecedents of this modern movement as well as the changing perceptions of the beauty of vegetable gardens over time and among different cultures. Generously illustrated with over one hundred historical and contemporary photographs and artwork highlighting material from the Smithsonian Institution's Archives of American Gardens, this book provides a fascinating and wide-ranging discussion of such topics as the vegetable garden at Versailles, Ming dynasty vegetable gardens, the war gardens of World War I, World War II victory gardens—including those of the Japanese American internees—and vegetable still lifes. As the boundary between vegetable garden and flower garden has become blurred, the same is true for vegetables. Horticulturists have developed popular garden ornamentals from kale, chili peppers, sweet potato, and eggplant. Pennington provides "biographies" of these vegetables and describes new varieties that are being developed for their aesthetic qualities. She shows how this is not a uniquely modern phenomenon but is rooted in the introduction of exotic vegetables to Europe starting as early as the thirteenth century. Published in association with Smithsonian Institution Traveling Exhibition Service
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