The study of social networks is a new but fast widening multidisciplinary area involving social, mathematical, statistical and computer sciences for application in diverse social environments; in the latter sciences, and specially for the field of Economics. It has its own parameters and methodological tools. In 'Models for Social Networks with Statistical Applications', the authors show how graph-theoretic and statistical techniques can be used to study some important parameters of global social networks and illustrate their use in social science studies with some examples in real life survey data.
The 17th special volume of the noted international series, Recent Advances in Pediatrics, first launched in 1991 and now concurrently in the 16th Annual and 16th special volumes (RAP 16 and RAP Special Vol 16: Pediatric Cardiology, respectively), aims at covering key topical issues concerning adolescence. The 27 state-of-the-art chapters covered by as many as 36 experts drawn from India and abroad attempt to review the depth and breadth of knowledge in the field of pediatrics with special reference to its applicability in the Indian subcontinent.Each and every chapter is remarkable by its exce.
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
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