Sunny Crouch's Books

Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

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Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

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Page Count

392

Publisher

Routledge

Published Date

ISBN 10

1136379673

ISBN 13

9781136379673

Hotel Arcadia

By: Sunny Singh

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Hotel Arcadia

By: Sunny Singh

A high octane thriller, capturing the extraordinary capacity of humans to retain compassion in extreme circumstances Sam is a war photographer, famous for her hauntingly beautiful pictures of the dead. After a particularly gruelling assignment she checks into a luxury hotel, hoping to unwind with a few days of solitude. Abhi, the hotel manager, never wanted to be a hero; he just wants to avoid disappointing his father and brother any more than he has already. But when gun-wielding terrorists run amok through the hotel, and his five-year-old Billy is found alive under the bodies of his parents, Abhi and Sam are forced to work together to protect him from the mounting violence. As the threat of danger moves closer, the bond between this unlikely trio grows ever stronger. If they make it out alive, none of them will ever be the same.

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Page Count

226

Publisher

Simon and Schuster

Published Date

ISBN 10

0861547462

ISBN 13

9780861547463

Boys, Book Clubs, and Other Bad Ideas

A Monday Night Anthology

By: Kristina Horner,Stephen Folkins,Jennifer Lee Swagert,Katrina Hamilton,Shay Lynam,Sunny Everson,Maria Berejan

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Boys, Book Clubs, and Other Bad Ideas

A Monday Night Anthology

By: Kristina Horner,Stephen Folkins,Jennifer Lee Swagert,Katrina Hamilton,Shay Lynam,Sunny Everson,Maria Berejan

Seven stories of love and impending doom. What happens when… Escaped demons threaten prom? An energy drink breaks the fabric of space-time? A smug VR gamer is forced to team up with her last-choice player? The pursuit of the perfect university application goes way too far? A first date turns into a chase across alternate universes? A wizard fanboy accidentally becomes a hero? Death’s secretary tries to save her favorite human from dying? Bad ideas—that’s what. One prompt. Seven writers. Seven wildly different stories. Monday Night Anthology is a multi-genre collection featuring unique interpretations of the same idea. From romance to satire, fantasy to humor, this volume brings fresh narratives and surprising twists that will make you believe in the brilliance of bad ideas. Featuring stories by Kristina Horner, Stephen Folkins, Jennifer Lee Swagert, Katrina Hamilton, Shay Lynam, Sunny Everson, and Maria Berejan.

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Page Count

309

Publisher

84th Street Press

Published Date

ISBN 10

195627300X

ISBN 13

9781956273007

Over The Moon

By: Angela Knight,MaryJanice Davidson,Virginia Kantra,Sunny

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Over The Moon

By: Angela Knight,MaryJanice Davidson,Virginia Kantra,Sunny

Three bestselling superstars and one exciting new voice in paranormal romance in a hot new anthology. When it comes to sexy werewolves, fairies, and magic, there's only one place for readers to go this winter: Over the Moon. Angela Knight ventures to the borders of Mageverse, a land ruled by vampire knights. MaryJanice Davidson returns to the wicked lair of the Wyndham werewolves. Virginia Kantra finds magic and wonder in a strange fairy kingdom. And Sunny discovers a Mixed Blood Queen in command of a new realm.

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Page Count

340

Publisher

Penguin

Published Date

ISBN 10

1101205644

ISBN 13

9781101205648

Authenticity

Building a Brand in an Insincere Age

By: Mark Toft,Jay Sunny,Rich Taylor

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Authenticity

Building a Brand in an Insincere Age

By: Mark Toft,Jay Sunny,Rich Taylor

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

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Page Count

211

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440873216

ISBN 13

9781440873218

The Dragon and the Eagle

The Rise and Fall of the Chinese and Roman Empires

By: Sunny Y. Auyang

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The Dragon and the Eagle

The Rise and Fall of the Chinese and Roman Empires

By: Sunny Y. Auyang

This stimulating, uniquely organized, and wonderfully readable comparison of ancient Rome and China offers provocative insights to students and general readers of world history. The book's narrative is clear, completely jargon-free, strikingly independent, and addresses the complete cycles of two world empires. The topics explored include nation formation, state building, empire building, arts of government, strategies of superpowers, and decline and fall.

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Page Count

428

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765644118

ISBN 13

9780765644114

The Lady of LA

Los Angeles Chinese Women’s Style Book

By: Sunny Blue

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The Lady of LA

Los Angeles Chinese Women’s Style Book

By: Sunny Blue

The Chinese Ladys of Los Angeles by Sunny Blue is about 25 Chinese-American women from different countries who come to the United States to pursue the American dream. They learn and grow in the midst of confusion and suffering, refine their personalities in the midst of moral and legal conflicts, and walk out of their own paths in the pursuit of love and money.

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Page Count

574

Publisher

Xlibris Corporation

Published Date

ISBN 13

9798369428221

Mona Lisa Blossoming

By: Sunny

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Mona Lisa Blossoming

By: Sunny

As Mona Lisa learns the erotic and savage customs of the Monère elite, some of her new subjects chafe at being ruled by one whose lineage is diluted with human blood.

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Page Count

219

Publisher

Penguin

Published Date

ISBN 10

1440622469

ISBN 13

9781440622465

On the Prowl

By: Patricia Briggs,Eileen Wilks,Karen Chance,Sunny

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On the Prowl

By: Patricia Briggs,Eileen Wilks,Karen Chance,Sunny

Four stories of inhuman passions from four of the hottest authors in paranormal romance... “Alpha and Omega” by Patricia Briggs The werewolf Anna finds a new sense of self when the son of the werewolf king comes to town to quell unrest in the Chicago pack—and inspires a power in Anna she’s never felt before. “Inhuman” by Eileen Wilks Andie has a secret gift of sensing thoughts and desires. What she senses in her neighbor Nathan could be dangerous. Because he has a secret gift too, and it’s about to be let loose… “Buying Trouble” by Karen Chance A Lord of the Fey crosses paths with a fiery red-headed mage named Claire in a New York auction house. But in this strange underground society, the rarity up for sale is Claire herself. “Mona Lisa Betwining” by Sunny Among the children of the moon, Milady is of mixed blood—part Monère, part human, and destined to be alone. Until she meets a man who could be her salvation—or her downfall.

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Page Count

356

Publisher

Penguin

Published Date

ISBN 10

0425216594

ISBN 13

9780425216590

Engineering—An Endless Frontier

By: Sunny Y. AUYANG

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Engineering—An Endless Frontier

By: Sunny Y. AUYANG

Genetic engineering, nanotechnology, astrophysics, particle physics: We live in an engineered world, one where the distinctions between science and engineering, technology and research, are fast disappearing. This book shows how, at the dawn of the twenty-first century, the goals of natural scientists--to discover what was not known--and that of engineers--to create what did not exist--are undergoing an unprecedented convergence. Sunny Y. Auyang ranges widely in demonstrating that engineering today is not only a collaborator with science but its equal. In concise accounts of the emergence of industrial laboratories and chemical and electrical engineering, and in whirlwind histories of the machine tools and automobile industries and the rise of nuclear energy and information technology, her book presents a broad picture of modern engineering: its history, structure, technological achievements, and social responsibilities; its relation to natural science, business administration, and public policies. Auyang uses case studies such as the development of the F-117A Nighthawk and Boeing 777 aircraft, as well as the experiences of engineer-scientists such as Oliver Heaviside, engineer-entrepreneurs such as Henry Ford and Bill Gates, and engineer-managers such as Alfred Sloan and Jack Welch to give readers a clear sense of engineering's essential role in the future of scientific research. Table of Contents: Preface 1. Introduction 2 . Technology Takes Off 2.1 From Practical Art to Technology 2.2 Construction Becomes Mathematical 2.3 Experimenting with Machines 2.4 Science and Chemical Industries 2.5 Power and Communication 3. Engineering for Information 3.1 From Microelectronics to Nanotechnology 3.2 Computer Hardware and Software 3.3 Wireless, Satellites, and the Internet 4. Engineering in Society 4.1 Social Ascent and Images of Engineers 4.2 Partnership in Research and Development 4.3 Contributions to Sectors of the Economy 5. Innovation by Design 5.1 Inventive Thinking in Negative Feedback 5.2 Design Processes in Systems Engineering 5.3 â€œWorking Togetherâ€? in Aircraft Development 5.4 From Onboard Computers to Door Hinges 6. Sciences of Useful Systems 6.1 Mathematics in Engineering and Science 6.2 Information and Control Theories 6.3 Wind Tunnels and Internet Simulation 6.4 Integrative Materials Engineering 6.5 Biological Engineering Frontiers 7. Leaders Who Are Engineers 7.1 Business Leaders in the Car Industry 7.2 Public Policies and Nuclear Power 7.3 Managing Technological Risks Appendix A. Statistical Profiles of Engineers Appendix B. U.S. Research and Development Notes Index I am impressed by the scope of Engineering - An Endless Frontier, and fascinated by Sunny Auyang's comprehensive knowledge of the subject. This is just the kind of book the National Academy of Engineering has been encouraging to promote the importance of engineering to the public. It will have a long shelf-life in that it pulls together material that is not readily accessible, and will serve as a reference for anyone interested in engineering as a profession. Engineering needs this book! --John Hutchinson, Harvard University Engineering - An Endless Frontier is extraordinary in scope. Sunny Auyang describes the different kinds of contemporary engineering practices and productions, attempts to provide historical background, explains the scientific basis for engineering innovation in different fields, and addresses the broad, systems level managerial, entrepreneurial, and design activities of professionals. It's rare to find a single author who can grasp and explain the essential features of modern technologies across such an array of industrial sectors and engineering disciplines and explain how they work, why they work they way they do, and what is required for their innovation, development and, yes, even maintenance. --Louis L. Bucciarelli, Professor Emeritus of Engineering and Technology Studies, MIT

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Page Count

324

Publisher

Harvard University Press

Published Date

ISBN 10

0674019784

ISBN 13

9780674019782

Book's by Sunny Crouch

Marketing Research for Managers

Marketing Research for Managers

Hotel Arcadia

Hotel Arcadia

Boys, Book Clubs, and Other Bad Ideas

Boys, Book Clubs, and Other Bad Ideas

Over The Moon

Over The Moon

Authenticity

Authenticity

The Dragon and the Eagle

The Dragon and the Eagle

The Lady of LA

The Lady of LA

Mona Lisa Blossoming

Mona Lisa Blossoming

On the Prowl

On the Prowl

Engineering—An Endless Frontier

Engineering—An Endless Frontier

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