Suna Lowe Nielsen's Books

ÔThe strength of this book is: It is pitched at a level suitable for students. . . who just want to go out and found their own businesses (or think that they do); it is written in a very friendly, supportive, non-intimidating style in which the authors empathise with the student Ð indeed, empathy is an interesting subtheme of some of the things they suggest about the successful entrepreneur.Õ Ð Mark Casson, University of Reading, UK ÔEntrepreneurship in Theory and Practice is not your typical textbook in entrepreneurship. The authors have taken a very creative look at the seeming contradictions that make up the creation of a new business venture. Their use of current research as well as thought provoking cases to illustrate behaviors such as opportunity recognition make this book one that both professors and would be entrepreneurs should read.Õ Ð Alan L. Carsrud, Ryerson University, Canada This unique textbook on entrepreneurship, aimed primarily at undergraduate students, provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. Each chapter kicks off with a real-life international case story by high-profile entrepreneurship scholars, including William B. Gartner, Saras Sarasvathy, Alain Fayolle, Kevin Hindle, Thomas Cooney, Anita Van Gils and Ann Clarke. Theories of entrepreneurship are embedded with tensions and dilemmas, which this book presents as a collection of paradoxes for each theme and chapter. The book challenges the reader to be critical and to take a stand on the many paradoxical situations entrepreneurs encounter on their entrepreneurial journey. The authors present theory and knowledge unique to the paradoxical world of entrepreneurship. Including international cases, student involvement, theory, paradoxes, actions, and exercises, all undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer.

Book's by Suna Lowe Nielsen

Entrepreneurship in Theory and Practice

Entrepreneurship in Theory and Practice

Entrepreneurship in Theory and Practice

Entrepreneurship in Theory and Practice

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