Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good. Gaurav Shah, Founder & Director, Indian School of Development Management An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world. Priya Naik, Founder & CEO, Samhita Social Ventures This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago. Kishore Kher, President & Trustee, Kherwadi Social Welfare Association
How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good. Gaurav Shah, Founder & Director, Indian School of Development Management An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world. Priya Naik, Founder & CEO, Samhita Social Ventures This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago. Kishore Kher, President & Trustee, Kherwadi Social Welfare Association
The book has relevance to academics, scholars, administrators, policy experts, anthropologists, sociologists, development scientists, environmentalists as well as anyone interested in the welfare of communities residing in the vicinity of a Protected Area. It stands out as a work that will stand the test of time and should be an asset that many would like to keep. Dr. Abhik Ghosh Professor and Chairperson Department of Anthropology Panjab University Chandigarh This book is an excellent compilation of the outcome of the intense research work undertaken in the emerging field of Community Based Ecotourism Management at The UNESCO World Heritage Site, The Great Himalayan National Park and it will certainly be useful to provide necessary information, future research, road map and guidelines for all the stakeholders for effective planning and implementation of sustainable ecotourism. Ajay Srivastav Faculty, Wildlife Institute of India, Dehradun Former Director, Great Himalayan National Park
Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology ‘experiments’ conducted in Indian slums from the late 1990s, now popularly known as the ‘hole-in-the-wall experiments’ Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.
This book focuses on irrigation sources together with water management for agricultural development in Uttar Pradesh state of India. Being the most populous state of the country, it bears a burden of feeding about 199 million people of which major section relies on agriculture for their subsistence. This study makes comparison in the growth trends in the irrigated area, crop land use patterns and crop productivity at the district level in different periods of time. The book emphasizes on irrigation water management to optimize crop yields in order to increase Water Productivity of crops in low productivity regions of the state applying suitable technology. This book appeals to researchers and students in geography and planning working on the topics of agriculture as well as irrigation and water management aspects.
A story of two friends. A story which is medieval in its savage retribution. A story of chastity, purity, idealism and betrayal. A story of disguise and concealment. A story about the gods deserting his own men. Sujatha and Vedant are inseparable. With her faith in him, and the training of a devoted teacher, he blossoms. Eventually, a fork in the road takes the three of them on paths leading to different destinies. The backdrop to all their destinies is common — a horrible civil war that devastated an island nation. A Civil War. A war which would turn heaven into hell. As the life of an entire generation is snuffed out, the world with its short supply of compassion and sympathy simply turns a blind eye. In the perfectly random way that life is, Sujatha and Vedant find themselves at odds while love binds them to each other. And in a blazing charge towards victory, for a young Indian political leader, the wheel was surely coming to a full circle.
Sustainable Fuel Technologies Handbook provides a thorough thermodynamic analysis of new and current methods to give detailed insight into energy efficiency processes. This book includes the production methods, storage systems, and applications in various engines, as well as the safety related issues associated with all stages of production, storage, and utilization. With a comparison of cost implications and a techno-economic evaluation checking the feasibility of sustainable fuel use, this handbook is an invaluable reference source for researchers, professionals, and scientists working in the field of sustainability. The present power from solar, biomass, wind, hydrogen and other forms of renewable energy generated from sustainable sources can be harvested by various means and utilized in a variety of industries, supporting the need for clean fuels in modern society. However, there is still limited global availability and insufficient storage, which are required for efficient and effective harvesting of sustainable fuels. Discusses new and innovative sustainable fuel technologies Provides an integrated approach for modern tools, methodologies, and indicators in sustainable technologies Evaluates advanced fuel technologies alongside other transformational options
This book analyses the political transition in West Bengal, India, which witnessed longest democratically elected Left regime of the world. It examines and compares micro-dynamics of political practices in India and delineates underlying political themes of state politics. The author explores the politics of land reform and the anti-land-acquisition movements which were critical points in the contemporary history of Bengal in independent India. The volume further delves into the caste and communal politics which had been latent until the Left Front’s loss in the state, as well as the what sets apart politics in West Bengal from other Indian states. Based on thorough ethnographic research, this volume will be of great interest to scholars and researchers of South Asian studies, politics and political processes, sociology and social anthropology.
The increasing demand in home and industry for electronic devices has encouraged designers and researchers to investigate new devices and circuits using new materials that can perform several tasks efficiently with low IC (integrated circuit) area and low power consumption. Furthermore, the increasing demand for portable devices intensifies the search to design sensor elements, an efficient storage cell, and large-capacity memory elements. Electrical and Electronic Devices, Circuits and Materials: Design and Applications will assist the development of basic concepts and fundamentals behind devices, circuits, materials, and systems. This book will allow its readers to develop their understanding of new materials to improve device performance with even smaller dimensions and lower costs. Additionally, this book covers major challenges in MEMS (micro-electromechanical system)-based device and thin-film fabrication and characterization, including their applications in different fields such as sensors, actuators, and biomedical engineering. Key Features: Assists researchers working on devices and circuits to correlate their work with other requirements of advanced electronic systems. Offers guidance for application-oriented electrical and electronic device and circuit design for future energy-efficient systems. Encourages awareness of the international standards for electrical and electronic device and circuit design. Organized into 23 chapters, Electrical and Electronic Devices, Circuits and Materials: Design and Applications will create a foundation to generate new electrical and electronic devices and their applications. It will be of vital significance for students and researchers seeking to establish the key parameters for future work.
This book deals exclusively with the power-flow modelling of HVDC transmission systems. Different types of HVDC transmission systems, their configurations/connections and control techniques are covered in detail. Power-Flow modelling of both LCC- and VSC-based HVDC systems is covered in this book. Both the unified and the sequential power-flow methods are addressed. DC grid power-flow controllers and renewable energy resources like offshore wind farms (OWFs) are also incorporated into the power-flow models of VSC-HVDC systems. The effects of the different power-flow methods and HVDC control strategies on the power-flow convergence are detailed along with their implementation. Features: Introduces the power-flow concept and develops the power-flow models of integrated AC/DC systems. Different types of converter control are modelled into the integrated AC/DC power-flow models developed. Both unified and the sequential power-flow methods are addressed. DC grid power-flow controllers like the IDCPFC and renewable energy resources like offshore wind farms (OWFs) are introduced and subsequently modelled into the power-flow algorithms. Integrated AC/DC power-flow models developed are validated by implementation in the IEEE 300-bus and European 1354-bus test networks incorporating different HVDC grids. This book aims at researchers and graduate students in Electrical Engineering, Power Systems, and HVDC Transmission.
Embark on a journey from being underestimated to achieving success with the book 'From Underdog to a Unicorn.' Dive into the fundamentals of investment banking, master the art of valuing companies, and utilise financial modelling to predict triumphs. Gain wisdom and expert guidance for fostering growth while exploring the future of investment banking. Join a community of entrepreneurs and aspiring finance professionals who defy expectations, embrace learning, and embark on a transformation. Start your journey towards greatness here.
This book focuses on important interfacial phenomena, such as interfacial potential and interfacial multi-functionality, responsible for determining the fate of nanoparticles inside the biological milieu. Additionally, this book explores the role of surface defects in photocatalytic nanoparticles in defining the nanoparticle interaction to biological membrane and cytotoxic propensity.The authors describe the interfacial assembly of peptide/protein on conformational/functional dynamics of the peptide/protein, which may be adopted as an approach to moderate the protein misfolding diseases.
This book is the crux of the role of comprehensive rehabilitation, that how it will transform the life of a person with disability if it is applied in a meticulous manner. we shared our few experiences in this book. The readers can envision the hardships agony of a person who is going through the journey of getting independent and struggling to reintegrate in the mainstream life. The few options chosen in the narratives are quintessential as vocational opportunities but there are many more beyond these. By fostering inclusion and equal opportunities, vocational rehabilitation plays a crucial role in building a diverse and thriving society. Embracing the principle of "ability, not disability," it transforms lives and creates pathways to a brighter future.
Two Texts and I characterizes disciplines of knowledge in terms of the textual features and practices through which knowledge is expressed and produced and the manner in which subjectivity is located or constructed.
‘Citizen sensing’, the practice in which grassroots actors use sensor technology for environmental monitoring, is increasingly entering the debate around environmental risk governance. This groundbreaking book explores the potential for citizen sensing to concretely influence the governance of environmental risks to public health by shaping policy responses implemented by competent institutions.
This book explores the emergence of identity politics and violence at the forefront of political life in an Indian state. Through a close reading of everyday politics in West Bengal, India, which until recently boasted of the longest-serving elected communist government in the world, the volume presents unique observations on Indian politics and its trajectories. One of the first ethnographic studies of religious polarisation and its interface with politics in West Bengal, this book: Offers a fresh perspective, both theoretically and empirically, by using longitudinal, multi-site ethnography, to explain the mechanisms by which identity issues have re-emerged; Studies key policy changes, political practices and series of invented traditions during periods of political transition; Examines intricate details of the micro-dynamics of the formulation and expansion of Hindu and Islamic fundamentalism and their political counterparts, which carry a capacity to push away secular, democratic forces from the existing political spectrum; Sheds light on the mechanisms of riots, its design, organisational bases and mechanisms of spread; Includes key observations from the 2021 elections in the state. The volume will be of great interest to scholars and researchers of political science, social and cultural anthropology, sociology and South Asian studies.
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