Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head. Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more. Getting Started covers planning, defining your target audience, choosing the right software, and more Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site Publishing & Site Maintenance helps you get your site online and keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.
Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.
For readers with family ties to Manchester and Salford, and researchers delving into the rich history of these cities, this informative, accessible guide will be essential reading and a fascinating source of reference.Sue Wilkes outlines the social and family history of the region in a series of concise chapters. She discusses the origins of its religious and civic institutions, transport systems and major industries. Important local firms and families are used to illustrate aspects of local heritage, and each section directs the reader towards appropriate resources for their research.No previous knowledge of genealogy is assumed and in-depth reading on particular topics is recommended. The focus is on records relating to Manchester and Salford, including current districts and townships, and sources for religious and ethnic minorities are covered. A directory of the relevant archives, libraries, academic repositories, databases, societies, websites and places to visit, is a key feature of this practical book.
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: * how to understand and acquire the entrepreneur’s skills, attitudes and knowledge * the techniques needed to generate new business and create a new organisation * how to become more innovative, self reliant, and opportunistic. * the learning and decision-making processes of entrepreneurs
Sue Wilkes reveals the shadowy world of Britain's spies, rebels and secret societies from the late 1780s until 1820. Drawing on contemporary literature and official records, Wilkes unmasks the real conspirators and tells the tragic stories of the unwitting victims sent to the gallows. In this 'age of Revolutions', when the French fought for liberty, Britain's upper classes feared revolution was imminent. Thomas Paine's incendiary Rights of Man called men to overthrow governments which did not safeguard their rights. Were Jacobins and Radical reformers in England and Scotland secretly plotting rebellion? Ireland, too, was a seething cauldron of unrest, its impoverished people oppressed by their Protestant masters. Britain's governing elite could not rely on the armed services even Royal Navy crews mutinied over brutal conditions. To keep the nation safe, a 'war chest' of secret service money funded a network of spies to uncover potential rebels amongst the underprivileged masses. It had some famous successes: dashing Colonel Despard, friend of Lord Nelson, was executed for treason. Sometimes in the deadly game of cat-and-mouse between spies and their prey, suspicion fell on the wrong men, like poets Wordsworth and Coleridge. Even peaceful reformers risked arrest for sedition. Political meetings like Manchester's 'Peterloo' were ruthlessly suppressed, and innocent blood spilt. Repression bred resentment and a diabolical plot was born. The stakes were incredibly high: rebels suffered the horrors of a traitor's death when found guilty. Some conspirators' secrets died with them on the scaffold... The spy network had some famous successes, like the discoveries of the Despard plot, the Pentrich Rising and the Cato St conspiracy. It had some notable failures, too. However, sometimes the 'war on terror' descended into high farce, like the 'Spy Nozy' affair, in which poets Wordsworth and Coleridge were shadowed by a special agent.
It had all the ingredients of a best-selling thriller the clandestine activities of mercenaries, an impossibly dare-devil plot to topple the regime of one of the worlds most corrupt countries; the boys own approach by arrogant old public school pupils and the controversy and intrigue from within governmental departments. Add in high-profile figures embroiled in the plot and the far-reaching repercussions and you have what was to become one of the most talked-about exploits of the twenty-first century. In retrospect, the attempted coup on the tiny African country of Equatorial Guinea was always destined to fail. Even the coups leader, Simon Mann was forced to admit it. This story is about those who dared to involve themselves in change of a country which did not want to be changed; which did not want to find itself the focus of global interest. But far from achieving their aim, those who embarked on the coup found that their own lives would never be the same again. The penalties were high. What was to be nicknamed the Wonga Coup carried a price which could never have been anticipated. Men were at the mercy of the very man whose brutal leadership they had tried to terminate. They found themselves incarcerated in a jail where many before them had been tortured and from where opposers to the regime had mysteriously disappeared. The multi-million pound reward for their endeavors evaporated leaving all feeling cheated, some betrayed and others totally alienated from the outside world. Those, like Simon Mann, the pivotal character in the plot, who finally won freedom have been wary to talk about their ordeal. It is no wonder, for self-preservation is still paramount. They will always have to look over their shoulder. And, just like all good thrillers, there remains an element of suspense.
Health care needs assessment provides information to plan, negotiate and change services for the better, and to improve health in other ways. The first edition of this series established itself as a key source on health care needs for specific conditions supported by the Department of Health. Now in its second edition it provides vital updates taking into account how health care has moved on and how the structure of the UK's health service has changed. Each of the chapters follows the same structure; each analysing its topic, reviewing the incidence and prevalence, the range of services available, and the effectiveness of those services. It describes the central role and aim of health care needs assessment in the NHS health care reforms and explains the 'epidemiological approach' to needs assessment and its effectiveness. Volume 1 includes diabetes mellitus, renal disease, stroke, lower respiratory disease, coronary heart disease, colorectal cancer, cancer of the lung, osteoarthritis affecting the hip and knee, cataract surgery and groin hernia. Volume 2 includes varicose veins and venous ulcers, benign prostatic hyperplasia, severe mental illness, Alzheimer's disease, alcohol misuse, drug misuse, learning disabilities, community child health services and contraception, induced abortion and fertility services. All health professionals, including policy makers and shapers and those assessing quality of service will find this book an essential resource.
A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.
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