Stu Heinecke's Books

Get the Meeting!

An Illustrative Contact Marketing Playbook

By: Stu Heinecke

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Get the Meeting!

An Illustrative Contact Marketing Playbook

By: Stu Heinecke

What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

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Page Count

382

Publisher

BenBella Books

Published Date

ISBN 10

1948836696

ISBN 13

9781948836692

How to Grow Your Business Like a Weed

A Complete Strategy for Unstoppable Growth

By: Stu Heinecke

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How to Grow Your Business Like a Weed

A Complete Strategy for Unstoppable Growth

By: Stu Heinecke

This book applies a model to business growth, examining the successful strategies that ordinary weeds use to spread and prosper in almost any situation. This is a system based on adapting the strategies, attributes, and tools used by weeds to take root, dominate, defend their space, and further expand their domain, providing a pathway to transform a team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, and enriching opportunities for growth and security"--

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Page Count

292

Publisher

Red Wheel/Weiser

Published Date

ISBN 10

1632651998

ISBN 13

9781632651990

Get the Meeting!

An Illustrative Contact Marketing Playbook

By: Stu Heinecke

Write a review Read reviews Take a Quiz Solve Book Puzzle

Get the Meeting!

An Illustrative Contact Marketing Playbook

By: Stu Heinecke

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Solve jigsaw puzzle

Age

Page Count

382

Publisher

BenBella Books

Published Date

ISBN 10

1948836696

ISBN 13

9781948836692

How to Grow Your Business Like a Weed

A Complete Strategy for Unstoppable Growth

By: Stu Heinecke

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How to Grow Your Business Like a Weed

A Complete Strategy for Unstoppable Growth

By: Stu Heinecke

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Solve jigsaw puzzle

Age

Page Count

292

Publisher

Red Wheel/Weiser

Published Date

ISBN 10

1632651998

ISBN 13

9781632651990

How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

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How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.

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Page Count

306

Publisher

BenBella Books, Inc.

Published Date

ISBN 10

1941631789

ISBN 13

9781941631782

How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

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How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

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Page Count

306

Publisher

BenBella Books, Inc.

Published Date

ISBN 10

1941631789

ISBN 13

9781941631782

How to Get a Meeting with Anyone, Updated Edition

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

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How to Get a Meeting with Anyone, Updated Edition

The Untapped Selling Power of Contact Marketing

By: Stu Heinecke

The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. Featuring expanded content and brand new chapters, this updated edition of How to Get a Meeting with Anyone explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success.

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Publisher

Simon and Schuster

Published Date

ISBN 10

1637747233

ISBN 13

9781637747230

Book's by Stu Heinecke

Get the Meeting!

Get the Meeting!

How to Grow Your Business Like a Weed

How to Grow Your Business Like a Weed

Get the Meeting!

Get the Meeting!

How to Grow Your Business Like a Weed

How to Grow Your Business Like a Weed

How to Get a Meeting with Anyone

How to Get a Meeting with Anyone

How to Get a Meeting with Anyone

How to Get a Meeting with Anyone

How to Get a Meeting with Anyone, Updated Edition

How to Get a Meeting with Anyone, Updated Edition

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