Stewart Brand's Books

Building Brands Directly

Creating Business Value from Customer Relationships

By: Stewart Pearson

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Building Brands Directly

Creating Business Value from Customer Relationships

By: Stewart Pearson

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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Page Count

445

Publisher

Springer

Published Date

ISBN 10

1349137715

ISBN 13

9781349137718

Branded Customer Service

The New Competitive Edge

By: Janelle Barlow,Paul Stewart

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Branded Customer Service

The New Competitive Edge

By: Janelle Barlow,Paul Stewart

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

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Page Count

238

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1609943236

ISBN 13

9781609943233

GRE Answers to the Real Essay Questions

By: Mark Alan Stewart

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GRE Answers to the Real Essay Questions

By: Mark Alan Stewart

With just a few minutes to analyze, organize, outline, and compose your essay responses, you need all the preparation you can get before test day. GRE Answers to the Real Essay Questions provides sample responses from more than 200 actual GRE essay questions, along with a comprehensive review of what test graders expect from your writing.

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Page Count

338

Publisher

Peterson's

Published Date

ISBN 10

0768928214

ISBN 13

9780768928211

The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

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The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

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Page Count

293

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118758919

ISBN 13

9781118758915

Strategy

Theory and Practice

By: Stewart R Clegg,Chris Carter,Martin Kornberger,Jochen Schweitzer

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Strategy

Theory and Practice

By: Stewart R Clegg,Chris Carter,Martin Kornberger,Jochen Schweitzer

Lecturers - save time by clicking here to request an e-inspection copy of this textbook - no waiting for the post to arrive! Written by a team of leading academics, this groundbreaking new text is an invaluable guide to the core elements of strategy courses, that will challenge conventional thinking about the field. Key features: - Provides a coherent and engaging overview of the established 'classics' of strategy, while taking an innovative approach to contemporary issues such as power and politics, ethics, branding, globalisation, collaboration, and the global financial crisis. - A unique critical perspective that encourages you to reflect on the strategy process and strategic decision-making. - Packed with learning features, including a wealth of international case studies and accompanying discussion questions. - A website offering a full Instructors' Manual, video cases, podcasts and full-text journal articles. Visit the Companion Website at www.sagepub.co.uk/cleggstrategy Read the authors’ research paper ‘Re-Framing Strategy: Power, Politics and Accounting’ in which they make the case for a critically informed approach to studying strategy in the special issue of Accounting, Auditing & Accountability Journal (Vol 23, Issue 5) Praise for Strategy: Theory and Practice "Finally, something different in a strategy text! This new volume provides a broad view of strategy covering the conventional as well as less mainstream alternatives like the growing strategy-as-practice perspective. It also does a great job of providing balanced critiques of the existing orthodoxy and provides explicit connections to some of the more accessible academic articles providing more depth to the arguments presented. All in all, it is an excellent break from the unfortunate tendency to make strategy a narrow economic enterprise in a world that is far more complex and social than that. Strategy: Theory and Practice is a welcome addition to the available texts on strategy" - Nelson Phillips, Professor of Strategy and Organizational Behaviour Co-Editor, Journal of Management Inquiry "A super and overdue book. It embraces the central importance of organization theory and, especially, the play of power and politics both inside and outside the organization. This erudite, almost polemical book promises to redraw how we approach the study of strategy - and not before time!" - Royston Greenwood, Associate Dean, School of Business, University of Alberta "It explains where strategy originates from and how contemporary ideas and practices facilitate or constrain decision-making and action. In particular, this book illuminates the role of power and politics in strategy - an issue that has been overlooked in most textbooks in this area. Enjoyable and inspiring reading for students, researchers and practitioners" - Eero Vaara, Professor of Management and Organization Dean of Research Hanken School of Economics, Helsinki "The authors have managed to produce a unique and admirable combination of critical external engagement with 'strategy', understood as a complex object of organizational and political construction, and a useable insiders text book rich in illustrative cases. As such it is essential reading for academics, students and practitioners - all of whom will discover how theory and practice are more intertwined than they ever imagined" - Michael Power, Professor of Accounting, London School of Economics and Political Science

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Page Count

489

Publisher

SAGE

Published Date

ISBN 10

0857023446

ISBN 13

9780857023445

Financial Dimensions of Marketing Decisions

By: David W. Stewart

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Financial Dimensions of Marketing Decisions

By: David W. Stewart

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

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Page Count

257

Publisher

Springer

Published Date

ISBN 10

303015565X

ISBN 13

9783030155650

Cambridge International AS and A Level Travel and Tourism Coursebook

By: Sue Stewart,Fiona Warburton,John D. Smith

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Cambridge International AS and A Level Travel and Tourism Coursebook

By: Sue Stewart,Fiona Warburton,John D. Smith

Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

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Page Count

249

Publisher

Cambridge University Press

Published Date

ISBN 10

1316600637

ISBN 13

9781316600634

Introduction to Sport Marketing

Second edition

By: Aaron C.T. Smith,Bob Stewart

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Introduction to Sport Marketing

Second edition

By: Aaron C.T. Smith,Bob Stewart

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

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Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1317691458

ISBN 13

9781317691457

Peterson's Master the GMAT 2010

By: Mark Alan Stewart

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Peterson's Master the GMAT 2010

By: Mark Alan Stewart

C.1 ST. AID. BARNES & NOBLE. 01-18-2011. $36.95.

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Page Count

722

Publisher

Peterson's

Published Date

ISBN 10

0768927846

ISBN 13

9780768927849

Marketing Champions

Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

By: Roy A. Young,Allen M. Weiss,David W. Stewart

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Marketing Champions

Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

By: Roy A. Young,Allen M. Weiss,David W. Stewart

Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart

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Page Count

290

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470054506

ISBN 13

9780470054505

Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

By: Arlene M. Adler,Richard R. Carlton,Kori L. Stewart

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Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

By: Arlene M. Adler,Richard R. Carlton,Kori L. Stewart

**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Radiologic Technology** Using a clear and concise format, Introduction to Radiologic and Imaging Sciences and Patient Care, 8th Edition familiarizes you with the imaging sciences and covers the patient care skills necessary for clinical practice. It offers current, comprehensive content that meets the relevant standards set by the American Society of Radiologic Technologists (ASRT) Curriculum Guide and the American Registry of Radiologic Technologists (ARRT) Task List for certification examinations. This edition includes updates on current digital imaging and instrumentation, providing the essential information and tools you need to master any introduction to radiologic sciences or patient care class. Chapter review questions and lab activities, available online and on tear sheets in the text, give you easy access to study materials for on-the-go learning. In addition to helping you prepare for certification, the content provides useful and practical information that is essential for professional practice and clinical competency. - Expanded and updated career content addresses professional development and advancement. - Patient care content includes information on biomechanics and ergonomics of the radiologic and imaging sciences professional. - Information management coverage provides an overview of health informatics for the radiologic and imaging sciences professional. - Step-by-step procedures presented in boxed lists throughout the text supply you with easy-to-follow steps for clinical success. - Back-of-book review questions and questions to ponder provide opportunities for further review and greater challenge. - More than 300 photos and line drawings help you understand and visualize patient-care procedures. - Strong pedagogy, including chapter objectives, key terms, outlines, and summaries organize information and ensure you understand what is most important in every chapter. - NEW! Comprehensive coverage encompasses the greater breadth and depth of all primary modalities of the radiologic and imaging sciences as they relate to patient care.

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Page Count

450

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323872212

ISBN 13

9780323872218

Packaging as an Effective Marketing Tool

By: Bill Stewart

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Packaging as an Effective Marketing Tool

By: Bill Stewart

Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.

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Page Count

230

Publisher

CRC Press

Published Date

ISBN 10

1858020999

ISBN 13

9781858020990

Book's by Stewart Brand

Building Brands Directly

Building Brands Directly

Branded Customer Service

Branded Customer Service

GRE Answers to the Real Essay Questions

GRE Answers to the Real Essay Questions

The Marketing Pathfinder

The Marketing Pathfinder

Strategy

Strategy

Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

Cambridge International AS and A Level Travel and Tourism Coursebook

Cambridge International AS and A Level Travel and Tourism Coursebook

Introduction to Sport Marketing

Introduction to Sport Marketing

Peterson's Master the GMAT 2010

Peterson's Master the GMAT 2010

Marketing Champions

Marketing Champions

Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

Packaging as an Effective Marketing Tool

Packaging as an Effective Marketing Tool

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