Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Balances the principles of small group communication with real world applications With an emphasis on real world examples, technology, and ethical collaboration, Communicating in Small Groups: Principles and Practices helps readers enhance their performance in groups and teams, while giving them insight into why group and team members communicate as they do. MySearchLab is a part of the Beebe/Masterson program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.
This manual provides tutorial instruction and worked-out examples for the TI-84 Calculator, Excel, and MINITAB 14. Also included is a CD-ROM with PHStat (an Excel add-in that enhances the statistics capabilities of Excel).
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Drawn from the authors experience as practitioner and educator this insightful text provides healthcare students across Nursing and Allied Health disciplines with clear and effective learning support, offering a strong foundation to help the student apply themselves effectively in their initial studies and build upon in future practice. Designed to enhance the learning experience, this book will help students understand the core principles, theories, skills and knowledge needed to succeed within education. The book also: •Presents guidance in a clear and succinct style that is easily understood, making the work useful and accessible as a ready reference tool for users. •Provides comprehensive learning skills coverage in one location, covering a wide range of topics relevant to multiple healthcare courses, both pre-registration and postgraduate programmes, concerning Nursing and Allied Health. •Features multiple enhancements to aid the users learning experience including references to wider reading, learning models and cycles, boxes and tables. •Delivers a supportive ‘aide memoir’ to qualified practitioners requiring a refresher in study skills or about to undertake further or post-registration studies to enhance and supplement their careers. •Will allow and ease the transition into the workplace with confidence, preparing the student to meet the needs for continued learning and appraisal of relevant evidence and thinking to enhance practice. This book is certainly an ideal companion for any healthcare student as they initially commence and then progress through their course of study. Essential academic topics are explored within key themes and easy to read chapters. If you ever have the question ‘what is meant by?’ this book will certainly help in providing the answer and making sense of it. Mike Donnellon - Senior Lecture in Operating Department Practice I am Phil Ashwell and many years ago was a student of Mr Moutrey. Ever since graduating we have always kept in contact or even worked together. We have the utmost respect for each other’s attributes. Mr Moutrey has written this book for the students he teaches. He has written it with desire and passion, exactly the same way he teaches – always engaging. I have no problem endorsing this book and I will be adopting it into my own students reading list as I think it is simple to read, direct and very precise about academic skills. I believe there is a large market for this type of literature as nothing has come out in recent years which is easy to follow and stay engaged with. I fully support and endorse this book. Phil Ashwell MA (Ed) BSc (Hons) FHEA PgCert CODP HCPC
Volume 1 of 'The Strategic Analysis of Financial Markets,' — Framework, is premised on the belief that markets can be understood only by dropping the assumptions of rationality and efficient markets in their extreme forms, and showing that markets still have an inherent order and inherent logic. But that order results primarily from the 'predictable irrationality' of investors, as well as from people's uncoordinated attempts to profit. The market patterns that result do not rely on rationality or efficiency.A framework is developed for understanding financial markets using a combination of psychology, statistics, game and gambling analysis, market history and the author's experience. It expresses analytically how professional investors and traders think about markets — as games in which other participants employ inferior, partially predictable strategies. Those strategies' interactions can be toxic and lead to booms, bubbles, busts and crashes, or can be less dramatic, leading to various patterns that are mistakenly called 'market inefficiencies' and 'stylized facts.'A logical case is constructed, starting from two foundations, the psychology of human decision making and the 'Fundamental Laws of Gambling.' Applying the Fundamental Laws to trading leads to the idea of 'gambling rationality' (grationality), replacing the efficient market's concept of 'rationality.' By classifying things that are likely to have semi-predictable price impacts (price 'distorters'), one can identify, explore through data analysis, and create winning trading ideas and systems. A structured way of doing all this is proposed: the six-step 'Strategic Analysis of Market Method.' Examples are given in this and Volume 2.Volume 2 of 'The Strategic Analysis of Financial Markets' — Trading System Analytics, continues the development of Volume 1 by introducing tools and techniques for developing trading systems and by illustrating them using real markets. The difference between these two Volumes and the rest of the literature is its rigor. It describes trading as a form of gambling that when properly executed, is quite logical, and is well known to professional gamblers and analytical traders.But even those elites might be surprised at the extent to which quantitative methods have been justified and applied, including a life cycle theory of trading systems. Apart from a few sections that develop background material, Volume 2 creates from scratch a trading system for Eurodollar futures using principles of the Strategic Analysis of Markets Method (SAMM), a principled, step-by-step approach to developing profitable trading systems. It has an entire Chapter on mechanical methods for testing and improvement of trading systems, which transcends the rather unstructured and unsatisfactory 'backtesting' literature. It presents a breakout trend following system developed using factor models. It also presents a specific pairs trading system, and discusses its life cycle from an early, highly profitable period to its eventual demise. Recent developments in momentum trading and suggestions on improvements are also discussed.
Psychology: from inquiry to understanding 2e continues its commitment to emphasise the importance of scientific-thinking skills. It teaches students how to test their assumptions, and motivates them to use scientific thinking skills to better understand the field of psychology in their everyday lives. With leading classic and contemporary research from both Australia and abroad and referencing DSM-5, students will understand the global nature of psychology in the context of Australia’s cultural landscape.
Organizations are often forced to change and adapt as a result of internal or external circumstances – whether the impetus is vision and ambition, a competing organization, societal pressure, or financial pressure. In this book, the authors posit that successful change requires the coherence of five elements: rationale and effect, focus and energy, and connection. In Change Competence, they present a vision of change management centered around these five elements, along with a model and method for diagnosing, approaching, and developing change management in a purposeful way. The book demonstrates the nuances and applications of the change management model with the use of a single integrated case, from identifying elements ripe for change, to coping with barriers, to varying approaches to change, to the different leadership roles that emerge in relation to the five key elements of change management. This book will be of interest to practitioners and students in change management, organizational behavior, and organizational development.
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