Steven R. Quartz's Books

Cool

How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

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Cool

How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

Neuroscientist and philosopher Steven Quartz and political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a ... theory of consumerism, revealing how the brain's 'social calculator' and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these ... insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem"--

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Page Count

305

Publisher

Macmillan

Published Date

ISBN 10

0374129185

ISBN 13

9780374129187

An Integrated Framework for Structural Geology

Kinematics, Dynamics, and Rheology of Deformed Rocks

By: Steven Wojtal,Tom Blenkinsop,Basil Tikoff

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An Integrated Framework for Structural Geology

Kinematics, Dynamics, and Rheology of Deformed Rocks

By: Steven Wojtal,Tom Blenkinsop,Basil Tikoff

AN INTEGRATED FRAMEWORK FOR STRUCTURAL GEOLOGY A modern and practice-oriented approach to structural geology An Integrated Framework for Structural Geology: Kinematics, Dynamics, and Rheology of Deformed Rocks builds a framework for structural geology from geometrical description, kinematic analysis, dynamic evolution, and rheological investigation of deformed rocks. The unique approach taken by the book is to integrate these principles of continuum mechanics with the description of rock microstructures and inferences about deformation mechanisms. Field, theoretical and laboratory approaches to structural geology are all considered, including the application of rock mechanics experiments to nature. Readers will also find: Three case studies that illustrate how the framework can be applied to deformation at different levels in the crust and in an applied structural geology context Hundreds of detailed, two-color illustrations of exceptional clarity, as well as many microstructural and field photographs The quantitative basis of structural geology delivered through clear mathematics Written for advanced undergraduate and graduate students in geology, An Integrated Framework for Structural Geology will also earn a place in the libraries of practicing geologists with an interest in a one-stop resource on structural geology.

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Page Count

612

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119232910

ISBN 13

9781119232919

Liars, Lovers, and Heroes

What the New Brain Science Reveals About How We Become Who We Are

By: Steven R. Quartz,Terrence J. Sejnowski

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Liars, Lovers, and Heroes

What the New Brain Science Reveals About How We Become Who We Are

By: Steven R. Quartz,Terrence J. Sejnowski

This exciting, timely book combines cutting-edge findings in neuroscience with examples from history and recent headlines to offer new insights into who we are. Introducing the new science of cultural biology, born of advances in brain imaging, computer modeling, and genetics, Drs. Quartz and Sejnowski demystify the dynamic engagement between brain and world that makes us something far beyond the sum of our parts. The authors show how our humanity unfolds in precise stages as brain and world engage on increasingly complex levels. Their discussion embraces shaping forces as ancient as climate change over millennia and events as recent as the terrorism and heroism of September 11 and offers intriguing answers to some of our most enduring questions, including why we live together, love, kill -- and sometimes lay down our lives for others. The answers, it turns out, are surprising and paradoxical: many of the noblest aspects of human nature -- altruism, love, courage, and creativity -- are rooted in brain systems so ancient that we share them with insects, and these systems form the basis as well of some of our darkest destructive traits. The authors also overturn popular views of how brains develop. We're not the simple product of animal urges, "selfish" genes, or nature versus nurture. We survive by creating an ingenious web of ideas for making sense of our world -- a symbolic reality called culture. This we endow to later generations as our blueprint for survival. Using compelling examples from history and contemporary life, the authors show how engagement with the world excites brain chemistry, which drives further engagement, which encourages the development of cultural complexity. They also share provocative ideas on how human development may be affected by changes in our culture. Their insights, grounded in science and far-reaching in their implications, are riveting reading for anyone interested in our past, present, and future.

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Page Count

354

Publisher

Harper Collins

Published Date

ISBN 10

0062028669

ISBN 13

9780062028662

Liars, Lovers, and Heroes

What the New Brain Science Reveals About How We Become Who We Are

By: Steven R. Quartz,Terrence J. Sejnowski

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Liars, Lovers, and Heroes

What the New Brain Science Reveals About How We Become Who We Are

By: Steven R. Quartz,Terrence J. Sejnowski

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354

Publisher

Harper Collins

Published Date

ISBN 10

0062028669

ISBN 13

9780062028662

Book's by Steven R. Quartz

Cool

Cool

An Integrated Framework for Structural Geology

An Integrated Framework for Structural Geology

Liars, Lovers, and Heroes

Liars, Lovers, and Heroes

Liars, Lovers, and Heroes

Liars, Lovers, and Heroes

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