Steven McKevitt's Books

The Persuasion Industries

The Making of Modern Britain

By: Steven McKevitt

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The Persuasion Industries

The Making of Modern Britain

By: Steven McKevitt

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.

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Page Count

416

Publisher

Oxford University Press

Published Date

ISBN 10

0192554786

ISBN 13

9780192554789

Twentieth-Century Countertenor Repertoire

A Guide

By: Steven L. Rickards

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Twentieth-Century Countertenor Repertoire

A Guide

By: Steven L. Rickards

This significant reference of over 600 entries compiles and catalogues information about repertoire composed specifically for the countertenor from 1950 to 2000. Representing more than 350 composers, it provides a resource for countertenors and voice teachers to identify and become more familiar with contemporary works for countertenor.

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416

Publisher

Scarecrow Press

Published Date

ISBN 10

0810861038

ISBN 13

9780810861039

Counterterrorism

A Reference Handbook

By: Graeme Colin Stracey Steven,Rohan Kumar Gunaratna

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Counterterrorism

A Reference Handbook

By: Graeme Colin Stracey Steven,Rohan Kumar Gunaratna

An up-to-date analysis of the wave of terrorism in the post-Cold War era and the ways in which states and societies are responding. Counter-Terrorism: A Reference Handbook outlines the threat of terrorism and ways to combat it. Written by two expert insiders in the field, this extensive examination surveys a wide range of diverse terrorist groups from the Provisional Irish Republican Army (PIRA) to Al Qaeda. It shows how key trends and patterns in domestic and international terrorism such as suicide bombings require counter strategies and tactics including surveillance and reconnaissance. Case studies of terrorist organizations in Europe, Asia, Africa, Latin America, the Balkans, and the Caucasus, and profiles of terrorists like Khalid Sheikh Mohommad, alias Mokhtar (The Brain), who masterminded the Al Qaeda attack on 9/11, illustrate the growing network of groups and leaders harnessing the forces of globalization. Finally, the authors suggest lthat no single state can act effectively on its own to confront terrorism--instead, a wide range of strategies needs to be adopted by all.

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Page Count

318

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

185109671X

ISBN 13

9781851096718

Rhetoric’s Pragmatism

Essays in Rhetorical Hermeneutics

By: Steven Mailloux

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Rhetoric’s Pragmatism

Essays in Rhetorical Hermeneutics

By: Steven Mailloux

For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview. Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.

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Page Count

247

Publisher

Penn State Press

Published Date

ISBN 10

0271080019

ISBN 13

9780271080017

The Fruits of Natural Advantage

Making the Industrial Countryside in California

By: Steven Stoll

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The Fruits of Natural Advantage

Making the Industrial Countryside in California

By: Steven Stoll

The once arid valleys and isolated coastal plains of California are today the center of fruit production in the United States. Steven Stoll explains how a class of capitalist farmers made California the nation's leading producer of fruit and created the first industrial countryside in America. This brilliant portrayal of California from 1880 to 1930 traces the origins, evolution, and implications of the fruit industry while providing a window through which to view the entire history of California. Stoll shows how California growers assembled chemicals, corporations, and political influence to bring the most perishable products from the most distant state to the great urban markets of North America. But what began as a compromise between a beneficent environment and intensive cultivation ultimately became threatening to the soil and exploitative of the people who worked it. Invoking history, economics, sociology, agriculture, and environmental studies, Stoll traces the often tragic repercussions of fruit farming and shows how central this story is to the development of the industrial countryside in the twentieth century.

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Page Count

309

Publisher

Univ of California Press

Published Date

ISBN 10

0520920201

ISBN 13

9780520920200

Researching Medical Education

By: Jennifer Cleland,Steven J. Durning

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Researching Medical Education

By: Jennifer Cleland,Steven J. Durning

Researching Medical Education is an authoritative guide to excellence in educational research in the health professions. Presented by the Association for the Study of Medical Education and the Association for Medical Education in Europe, Researching Medical Education includes contributions from a team of international clinicians and non-clinical researchers in health education, representing a range of disciplines and backgrounds. This accessible reference provides readers with the basic building blocks of research, introduces a range of theories and how to use them, illustrates a diversity of methods and their use, and gives guidance on practical researcher development. By linking theory and design and methods across the health profession education research spectrum, this book supports the improvement of quality, capacity building and knowledge generation. Researching Medical Education is the ideal resource for anyone researching health education, from undergraduate, through postgraduate training, to continuing professional development.

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Publisher

John Wiley & Sons

Published Date

ISBN 10

1118839188

ISBN 13

9781118839188

Air War Northern Ireland

Britain's Air Arms and the 'Bandit Country' of South Armagh, Operation Banner 1969–2007

By: Steven Taylor

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Air War Northern Ireland

Britain's Air Arms and the 'Bandit Country' of South Armagh, Operation Banner 1969–2007

By: Steven Taylor

The story of the little-known battles between British helicopters and Provisional IRA units equipped with heavy machine guns, RPGs, and SAMs—includes photos. Famously dubbed “Bandit Country” by a UK government minister in 1975, South Armagh was considered the most dangerous part of Northern Ireland for the British Army and Royal Ulster Constabulary during the years of violence known as the Troubles that engulfed the province in the last three decades of the twentieth century. This was also true for the helicopter crews of the RAF, Royal Navy, and Army Air Corps who served there. Throughout the Troubles, the Provisional IRA’s feared South Armagh brigade waged a relentless campaign against military aircraft operating in the region, where the threat posed by roadside bombs made the security forces highly dependent on helicopters to conduct day-to-day operations. From pot-shot attacks with Second World War-era rifles in the early days of the conflict to large-scale, highly coordinated ambushes by PIRA active service units equipped with heavy machine guns, rocket-propelled grenade launchers and even shoulder-launched surface-to-air missiles (SAMs), the threat to British air operations by the late 1980s led to the arming of helicopters operating in the border regions of Northern Ireland. Drawing on a wide range of sources, including official records and the accounts of aircrew, this book tells the little-known story of the battle for control of the skies over Northern Ireland’s “Bandit Country.”

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Page Count

193

Publisher

Pen and Sword

Published Date

ISBN 10

1526721554

ISBN 13

9781526721556

The Liverpool Book of Days

By: Steven Horton

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The Liverpool Book of Days

By: Steven Horton

Taking you through the year day by day, The Liverpool Book of Days contains quirky, eccentric, amusing or important events or facts from different periods of history – many of which had a major impact on the history of England as a whole. Ideal for dipping into, this addictive little book will keep you entertained and informed. Featuring hundreds of snippets of information gleaned from Liverpool's newspapers, it will be sure to delight residents and visitors alike.

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Page Count

393

Publisher

The History Press

Published Date

ISBN 10

0752486098

ISBN 13

9780752486093

Class Action

By: Steven B. Frank

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Class Action

By: Steven B. Frank

NO. MORE. HOMEWORK. That’s what sixth grader Sam Warren tells his teacher while standing on top of his desk. He's fed up with doing endless tasks from the time he gets home to the time he goes to sleep. Suspended for his protest, Sam decides to fight back. He recruits his elderly neighbor/retired attorney Mr. Kalman to help him file a class action lawsuit on behalf of all students in Los Angeles. Their argument? Homework is unconstitutional. With a ragtag team—aspiring masterchef Alistair, numbers gal Catalina, sports whiz Jaesang, rebel big sister Sadie and her tech-savvy boyfriend Sean—Sam takes his case to federal court. He learns about the justice system, kids’ rights, and constitutional law. And he learns that no matter how many times you get knocked down, there's always an appeal...until the nine justices have the last say. Will Sam's quest end in an epic fail, or will he be the hero who saves childhood for all time?

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Page Count

277

Publisher

HarperCollins

Published Date

ISBN 10

132847691X

ISBN 13

9781328476913

The Persuasion Industries

The Making of Modern Britain

By: Steven McKevitt

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The Persuasion Industries

The Making of Modern Britain

By: Steven McKevitt

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Page Count

313

Publisher

Oxford University Press

Published Date

ISBN 10

0192554778

ISBN 13

9780192554772

Book's by Steven McKevitt

The Persuasion Industries

The Persuasion Industries

Twentieth-Century Countertenor Repertoire

Twentieth-Century Countertenor Repertoire

Counterterrorism

Counterterrorism

Rhetoric’s Pragmatism

Rhetoric’s Pragmatism

The Fruits of Natural Advantage

The Fruits of Natural Advantage

Researching Medical Education

Researching Medical Education

Air War Northern Ireland

Air War Northern Ireland

The Liverpool Book of Days

The Liverpool Book of Days

Class Action

Class Action

The Persuasion Industries

The Persuasion Industries

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