Affordable, readable, and indispensable, this pocket biography of Barack Obama allows you to put the story of our 44th President right in your back pocket. Written in a clear and concise style, this biography is accessible for anyone interested in a brief yet thorough introduction to Barack Obama. Steven J. Niven of the W. E. B. Du Bois Institute at Harvard University chronicles President Obamas personal biography and his political rise, as well as examining his relationship with race and his role in history. The book also includes an introduction by the world-renowned scholar Henry Louis Gates Jr. and a bibliography for further reading to help readers know where to go for more information. In addition, the book includes a transcript of Obamas famous "A More Perfect Union" speech on race in America. This book is the perfect, quick introduction to Barack Obama, Americas 44th President.
Affordable, readable, and indispensable, this pocket biography of Barack Obama allows you to put the story of our 44th President right in your back pocket. Written in a clear and concise style, this biography is accessible for anyone interested in a brief yet thorough introduction to Barack Obama. Steven J. Niven of the W. E. B. Du Bois Institute at Harvard University chronicles President Obamas personal biography and his political rise, as well as examining his relationship with race and his role in history. The book also includes an introduction by the world-renowned scholar Henry Louis Gates Jr. and a bibliography for further reading to help readers know where to go for more information. In addition, the book includes a transcript of Obamas famous "A More Perfect Union" speech on race in America. This book is the perfect, quick introduction to Barack Obama, Americas 44th President.
This volume is aimed both at more experienced editors, who may wish to skip over the advice offered in the introduction, as well as at those who are new to the craft and want to know how to begin work on publishing historical documents of interest to them.
In Chained to History, Steven J. Brady places slavery at the center of the story of America's place in the world in the years prior to the calamitous Civil War. Beginning with the immediate aftermath of the War of the American Revolution, Brady follows the military, economic, and moral lines of the diplomatic challenges of attempting to manage, on the global stage, the actuality of human servitude in a country dedicated to human freedom. Chained to History shows how slavery was interwoven with America's foreign relations and affected policy controversies ranging from trade to extradition treaties to military alliances. Brady highlights the limitations placed on American policymakers who, working in an international context increasingly supportive of abolition, were severely constrained regarding the formulation and execution of preferred policy. Policymakers were bound to the slave interest based in the Democratic Party and the tortured state of domestic politics bore heavily on the conduct of foreign affairs. As international powers not only abolished the slave trade but banned human servitude as such, the American position became untenable. From the Age of Revolutions through the American Civil War, slavery was a constant factor in shaping US relations with the Atlantic World and beyond. Chained to History addresses this critical topic in its complete scope and shows the immoral practice of human bondage to have informed how the United States re-entered the community of nations after 1865.
A sweeping history of the 1840s, Manifest Destinies captures the enormous sense of possibility that inspired America’s growth and shows how the acquisition of western territories forced the nation to come to grips with the deep fault line that would bring war in the near future. Steven E. Woodworth gives us a portrait of America at its most vibrant and expansive. It was a decade in which the nation significantly enlarged its boundaries, taking Texas, New Mexico, California, and the Pacific Northwest; William Henry Harrison ran the first modern populist campaign, focusing on entertaining voters rather than on discussing issues; prospectors headed west to search for gold; Joseph Smith founded a new religion; railroads and telegraph lines connected the country’s disparate populations as never before. When the 1840s dawned, Americans were feeling optimistic about the future: the population was growing, economic conditions were improving, and peace had reigned for nearly thirty years. A hopeful nation looked to the West, where vast areas of unsettled land seemed to promise prosperity to anyone resourceful enough to take advantage. And yet political tensions roiled below the surface; as the country took on new lands, slavery emerged as an irreconcilable source of disagreement between North and South, and secession reared its head for the first time. Rich in detail and full of dramatic events and fascinating characters, Manifest Destinies is an absorbing and highly entertaining account of a crucial decade that forged a young nation’s character and destiny.
The single most important volume for anyone interested in the Civil War to own and consult. (From the foreword by James M. McPherson) The first guide to Civil War literature to appear in nearly 30 years, this book provides the most comprehensive, up-to-date, and informative survey and analysis of the vast body of Civil War literature. More than 40 essays, each by a specialist in a particular subfield of Civil War history, offer unmatched thoroughness and discerning assessments of each work's value. The essays cover every aspect of the war from strategy, tactics, and battles to logistics, intelligence, supply, and prisoner-of-war camps, from generals and admirals to the men in the ranks, from the Atlantic to the Far West, from fighting fronts to the home front. Some sections cover civilian leaders, the economy, and foreign policy, while others deal with the causes of war and aspects of Reconstruction, including the African-American experience during and after the war. Breadth of topics is matched by breadth of genres covered. Essays discuss surveys of the war, general reference works, published and unpublished papers, diaries and letters, as well as the vast body of monographic literature, including books, dissertations, and articles. Genealogical sources, historical fiction, and video and audio recordings also receive attention. Students of the American Civil War will find this work an indispensable gateway and guide to the enormous body of information on America's pivotal experience.
By spring 1864, the administration of Abraham Lincoln was in serious trouble, with mounting debt, low morale and eroding political support. As spring became summer, a force of Confederate troops led by Lieutenant General Jubal Anderson Early marched north through the Shenandoah Valley and crossed the Potomac as Washington, D.C., and Maryland lay nearly undefended. This Civil War history explores what could have been a decisive Confederate victory and the reasons Early's invasion of Maryland stalled.
Thin on the Ground: Neandertal Biology, Archeology and Ecology synthesizes the current knowledge about our sister species the Neandertals, combining data from a variety of disciplines to reach a cohesive theory behind Neandertal low population densities and relatively low rate of technological innovation. The book highlights and contrasts the differences between Neandertals and early modern humans and explores the morphological, physiological, and behavioral adaptive solutions which led to the extinction of the Neandertals and the population expansion of modern humans. Written by a world recognized expert in physical anthropology, Thin on the Ground: Neandertal Biology, Archaeology and Ecology will be a must have title for anyone interested in the rise and fall of the Neandertals.
On the night of Sunday, October 16, 1859, hoping to bring about the eventual end of slavery, radical abolitionist John Brown launched an armed attack at Harpers Ferry, Virginia. Among his troops, there were only five black men, who have largely been treated as little more than 'spear carriers' by Brown's many biographers and other historians of the antebellum era. This book brings one such man, John Anthony Copeland, directly to center stage. Copeland played a leading role in the momentous Oberlin slave rescue, and he successfully escorted a fugitive to Canada, making him an ideal recruit for Brown's invasion of Virginia. He fought bravely at Harpers Ferry, only to be captured and charged with murder and treason. With his trademark lively prose and compelling narrative style, Steven Lubet paints a vivid portrait of this young black man who gave his life for freedom.
This is the first textbook on a generally applicable control strategy for turbulence and other complex nonlinear systems. The approach of the book employs powerful methods of machine learning for optimal nonlinear control laws. This machine learning control (MLC) is motivated and detailed in Chapters 1 and 2. In Chapter 3, methods of linear control theory are reviewed. In Chapter 4, MLC is shown to reproduce known optimal control laws for linear dynamics (LQR, LQG). In Chapter 5, MLC detects and exploits a strongly nonlinear actuation mechanism of a low-dimensional dynamical system when linear control methods are shown to fail. Experimental control demonstrations from a laminar shear-layer to turbulent boundary-layers are reviewed in Chapter 6, followed by general good practices for experiments in Chapter 7. The book concludes with an outlook on the vast future applications of MLC in Chapter 8. Matlab codes are provided for easy reproducibility of the presented results. The book includes interviews with leading researchers in turbulence control (S. Bagheri, B. Batten, M. Glauser, D. Williams) and machine learning (M. Schoenauer) for a broader perspective. All chapters have exercises and supplemental videos will be available through YouTube.
Steven Finch provides 136 essays, each devoted to a mathematical constant or a class of constants, from the well known to the highly exotic. This book is helpful both to readers seeking information about a specific constant, and to readers who desire a panoramic view of all constants coming from a particular field, for example, combinatorial enumeration or geometric optimization. Unsolved problems appear virtually everywhere as well. This work represents an outstanding scholarly attempt to bring together all significant mathematical constants in one place.
The Evolution of Paleolithic Technologies provides a novel perspective on long-term trajectories of evolutionary change in Paleolithic tools and tool-makers. Members of the human lineage have been producing stone tools for more than 3 million years. These artefacts provide key evidence for important evolutionary developments in hominin behaviour and cognition. Avoiding conventional approaches based on progressive stages of development, this book instead examines global trends in six separate dimensions of technological behaviour between 2.6 million and 10,000 years ago. Combining these independent trends results in both a broader and a more finely punctuated perspective on key intervals of change in hominin behaviour. To draw this picture together, the concluding section explores behavioural, cognitive, and demographic implications of developments in material culture and technological procedures at seven key intervals during the Pleistocene. Researchers interested in Paleolithic archaeology will find this book invaluable. It will also be of interest to archaeologists researching stone tool technology and to students of human evolution and behavioural change in prehistory.
The widely acclaimed inquiry into the story that inspired Toni Morrison's "Beloved"--a nuanced portrait of the not-so-genteel Southern culture that perpetuated slavery and had such destructive effects on all who lived with it and in it. 25 illustrations.
This newly expanded and updated second edition of the best-selling classic continues to take the "mystery" out of designing algorithms, and analyzing their efficacy and efficiency. Expanding on the first edition, the book now serves as the primary textbook of choice for algorithm design courses while maintaining its status as the premier practical reference guide to algorithms for programmers, researchers, and students. The reader-friendly Algorithm Design Manual provides straightforward access to combinatorial algorithms technology, stressing design over analysis. The first part, Techniques, provides accessible instruction on methods for designing and analyzing computer algorithms. The second part, Resources, is intended for browsing and reference, and comprises the catalog of algorithmic resources, implementations and an extensive bibliography. NEW to the second edition: • Doubles the tutorial material and exercises over the first edition • Provides full online support for lecturers, and a completely updated and improved website component with lecture slides, audio and video • Contains a unique catalog identifying the 75 algorithmic problems that arise most often in practice, leading the reader down the right path to solve them • Includes several NEW "war stories" relating experiences from real-world applications • Provides up-to-date links leading to the very best algorithm implementations available in C, C++, and Java
Take a deep breath. Air—without it, life on Earth would cease to exist. Though not usually seen, its presence is relied upon. At once both ethereal and physical, air has been associated with flight and spirit, and yet it has progressively become a territory that can be claimed through communications, warfare, travel, and scientific exploration. At the same time, air is no longer a completely reliable part of our daily life: like water, it has become an environmental element that must be watched closely for quality and purity. A Matter of Air investigates the meanings of air over the last three centuries, including our modern concern over emissions and climate change. Steven Connor looks at the human relationship with air, both positive and negative. His explorations include the dangers posed by radio atmospherics, poison gas, and haze as well as our continued fascination with effervescence and explosives. Drawing ideas from religion, science, art, literature, and philosophy, A Matter of Air creates a comprehensive history of the human perception of air. Thoroughly researched and written with wit and quirky enthusiasm, the book will appeal to a wide range of general readers interested in the environment, human history, and our most essential aspects of life.
This thesis establishes a multifaceted extension of the deterministic control framework that has been a workhorse of nonequilibrium statistical mechanics, to stochastic, discrete, and autonomous control mechanisms. This facilitates the application of ideas from stochastic thermodynamics to the understanding of molecular machines in nanotechnology and in living things. It also gives a scale on which to evaluate the nonequilibrium energetic efficiency of molecular machines, guidelines for designing effective synthetic machines, and a perspective on the engineering principles that govern efficient microscopic energy transduction far from equilibrium. The thesis also documents the author’s design, analysis, and interpretation of the first experimental demonstration of the utility of this generally applicable method for designing energetically-efficient control in biomolecules. Protocols designed using this framework systematically reduced dissipation, when compared to naive protocols, in DNA hairpins across a wide range of experimental unfolding speeds and between sequences with wildly different physical characteristics.
Few creatures are as universally despised as flies. Blamed for pestilence and plagues, they were publicly excommunicated from the medieval church. Beelzebub, “the lord of the flies,” was said to be the embodiment of evil, and, for centuries, flies were considered the result of spontaneous generation—the unnatural consequence of rotting meat. Fly explores the history of this much-maligned creature and then turns to examine its newfound redemption through science. The secrets of the fly’s versatile powers of flight, Steven Connor reveals, are only beginning to be understood and appreciated. Its eyes and wings, for instance, have evolved so perfectly that they provide inspiration for some of today’s most daring technological and scientific innovations. And the humble fruit fly, Connor demonstrates, stands at the center of revolutionary advances in genetic research. Connor delights in tracking his lowly subject through myth, literature, poetry, painting, film, and biology. Humans live in close and intimate quarters with flies, but Fly is the first book to give these common creatures their due.
Explores the consequences of adopting a 'pragmatic' notion of truth in the philosophy of science. This framework describes issues to do with belief, theory acceptance, and the realism-antirealism debate, as well as the nature of scientific models and their heuristic development.
One of the most persistent controversies of modern science has dealt with human visual perception. It erupted in Germany during the 1860s as a dispute between physiologists Hermann von Helmholtz, Ewald Hering, and their schools. Well into the twentieth century these groups warred over the origins of our capacity to perceive space, over the retinal mechanisms that mediate color sensations, and over the role of mind, experience, and inference in vision. Here R. Steven Turner explores the impassioned exchanges of those rival schools, both to illuminate the clash of theory and to explore the larger role of controversy in the development of science. Controversy, he suggests, is constitutive of scientific change, and he uses the Helmholtz-Hering dispute to illustrate how polemics and tacit negotiation shape evolving theoretical stances. Turner focuses on the arguments and issues of the dispute, issues that ranged from the interpretation of color blindness and optical illusions to the therapeutic practices of clinical ophthalmology. As well, he focuses on the personalities, institutions, disciplinary structures, and methodological commitments that shaped the dispute, including the schools' rhetorical strategies. He explores the incommensurability of the protagonists' viewpoints and examines the reception of the theories and the changing fortunes of the schools. Finally, Turner traces the controversy into the twentieth century, where the issues continue to inform the study of vision today. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
من دون الهواء، تتوقّف الحياة على الأرض، وهو غير مرئي ومع ذلك حاضر أبداً بطريقة أو بأخرى، وطالما ربط الناس بينه وبين الطيران، والروح، والتسامي، والتفاؤل، لكن تغيّر مفهوم الهواء مع تزايد سيطرة البشر عليه، عبر الإتصالات، والحرب، والسفر. والإستكشاف العلمي، فلم يعد الهواء جزءاً موثوقاً من حياتنا اليومية، وإنما قسماً آخر من البيئة يجب أن تخضع جودته ونقاوته لمراقبة وثيقة يتفحّص مادة الهواء معاني الهواء في القرون الثلاثة الماضية، بما في ذلك قلقنا الحديث من الإنبعاثات المفرطة وتغيّر المناخ. ومن الواضح أن قلقنا يستند إلى أسس صلبة، فقد أثّر البشر على الجوّ منذ إستخدام أكسيد النيتروز مروراً بتطوير التدفئة بالغاز والإنارة. وينظر المؤلّف البارز ستيفن كونور في هذا الأثر بإستعراض الظواهر الجوية الراديوية والغاز السامّ، بالإضافة إلى الخوف من التلوث الناجم عن إحراق الجثث، والقلق من الضباب. ويناقش الكتاب أيضاً الإفتتان المتزايد بالهواء والعملية الهوائية عبر إغراء الفوران وتطوير الموادّ المتفجرّة، ويقدّم كتاب مادّة الهواء نهجاً ثقافياً لتاريخ الهواء، ينهل من الدين، والعلم، والفنّ، والأدب، والفلسفة لوضع تاريخ شامل لفهم الناس للهواء.
This book is a comprehensive assessment of the patients with COPD and asthma with appropriate diagnosis and management. Review on the diagnosis and management of the patients with bronchiectasis and cystic fibrosing along with the current management of acute exacerbation. A discussion of the diagnosis and management of the patients with idiopthic pulmonary fibrosis and an acute exacerbation and the management options those are currently available. Extensive reviews of the treatment of acute pulmonary exacerbation of sarcoidosis and the three phases of hypersensitivity pneumonitis (acute, subac.
Evidence-based insights into physical signs have evolved and progressed greatly over the past few years, further defining how physical findings identify disease, solve clinical problems, and forecast patient outcomes. Evidence-Based Physical Diagnosis, 5th Edition, is an up-to-date, authoritative resource for guidance on interpreting physical signs, enabling you to determine the most appropriate physical finding to confirm a diagnosis. Incorporating more than 200 new studies, this definitive text helps you glean the most from what you hear, see, and feel at the bedside—information that, combined with modern technologic testing, will grant clinicians the keys to outstanding patient care. - Emphasizes the most important physical signs needed to determine the underlying condition or disease. Internationally renowned author Dr. Steven McGee shows readers how to pare down the multiple tests needed to confirm a diagnosis, saving both the physician and patient time and money. - Features a reader-friendly outline format, including dozens of "EBM boxes" and accompanying "EBM ruler" illustrations. - Contains thorough updates from cover to cover, including new evidence on the scientific value of the Romberg test (spinal stenosis); oximeter paradoxus (cardiac tamponade); platypnea (liver disease); pupil size in red eye (acute glaucoma); hum test (hearing loss); and many more. - Begins each chapter with a list of Key Teaching Points, intended for readers desiring quick summaries and for teachers constructing concise bedside lessons. - Features a unique evidence-based calculator online that enables you to easily determine probability using likelihood ratios. - Enhanced eBook version included with purchase, which allows you to access all of the text, figures, and references from the book on a variety of devices.
This innovative physics textbook intended for science and engineering majors develops classical mechanics from a historical perspective. The presentation of the standard course material includes a discussion of the thought processes of the discoverers and a description of the methods by which they arrived at their theories. However the presentation proceeds logically rather than strictly chronologically, so new concepts are introduced at the natural moment. The book assumes a familiarity with calculus, includes a discussion of rigid body motion, and contains numerous thought-provoking problems. It is largely based in content on The Mechanical Universe: Introduction to Mechanics and Heat, a book designed in conjunction with a tele-course to be offered by PBS in the Fall of 1985. The advanced edition, however, does not coincide exactly with the video lessons, contains additional material, and develops the fundamental ideas introduced in the lower-level edition to a greater degree.
A Readable yet Rigorous Approach to an Essential Part of Mathematical Thinking Back by popular demand, Real Analysis and Foundations, Third Edition bridges the gap between classic theoretical texts and less rigorous ones, providing a smooth transition from logic and proofs to real analysis. Along with the basic material, the text covers Riemann-Stieltjes integrals, Fourier analysis, metric spaces and applications, and differential equations. New to the Third Edition Offering a more streamlined presentation, this edition moves elementary number systems and set theory and logic to appendices and removes the material on wavelet theory, measure theory, differential forms, and the method of characteristics. It also adds a chapter on normed linear spaces and includes more examples and varying levels of exercises. Extensive Examples and Thorough Explanations Cultivate an In-Depth Understanding This best-selling book continues to give students a solid foundation in mathematical analysis and its applications. It prepares them for further exploration of measure theory, functional analysis, harmonic analysis, and beyond.
Introduces the authors' philosophy of Internet security, explores possible attacks on hosts and networks, discusses firewalls and virtual private networks, and analyzes the state of communication security.
This concise, well-written handbook provides a distillation of real variable theory with a particular focus on the subject's significant applications to differential equations and Fourier analysis. Ample examples and brief explanations---with very few proofs and little axiomatic machinery---are used to highlight all the major results of real analysis, from the basics of sequences and series to the more advanced concepts of Taylor and Fourier series, Baire Category, and the Weierstrass Approximation Theorem. Replete with realistic, meaningful applications to differential equations, boundary value problems, and Fourier analysis, this unique work is a practical, hands-on manual of real analysis that is ideal for physicists, engineers, economists, and others who wish to use the fruits of real analysis but who do not necessarily have the time to appreciate all of the theory. Valuable as a comprehensive reference, a study guide for students, or a quick review, "A Handbook of Real Variables" will benefit a wide audience.
There are many distinct pleasures associated with computer programming. Craftsmanship has its quiet rewards, the satisfaction that comes from building a useful object and making it work. Excitement arrives with the flash of insight that cracks a previously intractable problem. The spiritual quest for elegance can turn the hacker into an artist. There are pleasures in parsimony, in squeezing the last drop of performance out of clever algorithms and tight coding. The games, puzzles, and challenges of problems from international programming competitions are a great way to experience these pleasures while improving your algorithmic and coding skills. This book contains over 100 problems that have appeared in previous programming contests, along with discussions of the theory and ideas necessary to attack them. Instant online grading for all of these problems is available from two WWW robot judging sites. Combining this book with a judge gives an exciting new way to challenge and improve your programming skills. This book can be used for self-study, for teaching innovative courses in algorithms and programming, and in training for international competition. The problems in this book have been selected from over 1,000 programming problems at the Universidad de Valladolid online judge. The judge has ruled on well over one million submissions from 27,000 registered users around the world to date. We have taken only the best of the best, the most fun, exciting, and interesting problems available.
Through four editions this popular textbook attracted a loyal readership and widespread use. Students find the book to be concise, accessible, and complete. Instructors find the book to be clear, authoritative, and dependable. The primary goal of this new edition remains the same as in previous editions. It is to make real analysis relevant and accessible to a broad audience of students with diverse backgrounds while also maintaining the integrity of the course. This text aims to be the generational touchstone for the subject and the go-to text for developing young scientists. This new edition continues the effort to make the book accessible to a broader audience. Many students who take a real analysis course do not have the ideal background. The new edition offers chapters on background material like set theory, logic, and methods of proof. The more advanced material in the book is made more apparent. This new edition offers a new chapter on metric spaces and their applications. Metric spaces are important in many parts of the mathematical sciences, including data mining, web searching, and classification of images. The author also revised the material on sequences and series adding examples and exercises that compare convergence tests and give additional tests. The text includes rare topics such as wavelets and applications to differential equations. The level of difficulty moves slowly, becoming more sophisticated in later chapters. Students have commented on the progression as a favorite aspect of the textbook. The author is perhaps the most prolific expositor of upper division mathematics. With over seventy books in print, thousands of students have been taught and learned from his books.
In a manner accessible to beginning undergraduates, An Invitation to Modern Number Theory introduces many of the central problems, conjectures, results, and techniques of the field, such as the Riemann Hypothesis, Roth's Theorem, the Circle Method, and Random Matrix Theory. Showing how experiments are used to test conjectures and prove theorems, the book allows students to do original work on such problems, often using little more than calculus (though there are numerous remarks for those with deeper backgrounds). It shows students what number theory theorems are used for and what led to them and suggests problems for further research. Steven Miller and Ramin Takloo-Bighash introduce the problems and the computational skills required to numerically investigate them, providing background material (from probability to statistics to Fourier analysis) whenever necessary. They guide students through a variety of problems, ranging from basic number theory, cryptography, and Goldbach's Problem, to the algebraic structures of numbers and continued fractions, showing connections between these subjects and encouraging students to study them further. In addition, this is the first undergraduate book to explore Random Matrix Theory, which has recently become a powerful tool for predicting answers in number theory. Providing exercises, references to the background literature, and Web links to previous student research projects, An Invitation to Modern Number Theory can be used to teach a research seminar or a lecture class.
Data-driven discovery is revolutionizing the modeling, prediction, and control of complex systems. This textbook brings together machine learning, engineering mathematics, and mathematical physics to integrate modeling and control of dynamical systems with modern methods in data science. It highlights many of the recent advances in scientific computing that enable data-driven methods to be applied to a diverse range of complex systems, such as turbulence, the brain, climate, epidemiology, finance, robotics, and autonomy. Aimed at advanced undergraduate and beginning graduate students in the engineering and physical sciences, the text presents a range of topics and methods from introductory to state of the art.
The Lean Extended Enterprise: Moving Beyond the Four Walls to Value Stream Excellence provides executives, managers and educators with a comprehensive implementation plan for implementing enterprise wide lean. It illustrates how to integrate lean, six sigma, kaizen and enterprise resources planning into a total business improvement initiative, beyond the four walls of an organization.
DIVMany illuminating and instructive examples of the applications of game theoretic models to problems in political science appear in this volume, which requires minimal mathematical background. 1975 edition. 24 figures. /div
From the stages of Berlin to anti-Nazi efforts and silver-screen stardom, Steven Bach reveals the fascinating woman behind the myth surrounding Marlene Dietrich in a biography that will stand as the ultimate authority on a singular star. Based on six years of research and hundreds of interviews—including conversations with Dietrich—this is the life story of one of the century’s greatest movie actresses and performers, an icon who embodied glamour and sophistication for audiences around the globe.
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
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