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Marketing Communications

By: John R. Rossiter, Steven Bellman

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Marketing Communications

Theory and Applications

By: John R. Rossiter,Steven Bellman

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Marketing Communications

Theory and Applications

By: John R. Rossiter,Steven Bellman

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

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500

Publisher

Prentice Hall

Published Date

ISBN 10

1741032695

ISBN 13

9781741032697

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Book's by Steven Bellman

Marketing Communications

Marketing Communications

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