Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
Tonality and Transformation is a groundbreaking study in the analysis of tonal music. Focusing on the listener's experience, author Steven Rings employs transformational music theory to illuminate diverse aspects of tonal hearing - from the infusion of sounding pitches with familiar tonal qualities to sensations of directedness and attraction. In the process, Rings introduces a host of new analytical techniques for the study of the tonal repertory, demonstrating their application in vivid interpretive set pieces on music from Bach to Mahler. The analyses place the book's novel techniques in dialogue with existing tonal methodologies, such as Schenkerian theory, avoiding partisan debate in favor of a methodologically careful, pluralistic approach. Rings also engages neo-Riemannian theory-a popular branch of transformational thought focused on chromatic harmony-reanimating its basic operations with tonal dynamism and bringing them into closer rapprochement with traditional tonal concepts. Written in a direct and engaging style, with lively prose and plain-English descriptions of all technical ideas, Tonality and Transformation balances theoretical substance with accessibility: it will appeal to both specialists and non-specialists. It is a particularly attractive volume for those new to transformational theory: in addition to its original theoretical content, the book offers an excellent introduction to transformational thought, including a chapter that outlines the theory's conceptual foundations and formal apparatus, as well as a glossary of common technical terms. A contribution to our understanding of tonal phenomenology and a landmark in the analytical application of transformational techniques, Tonality and Transformation is an indispensible work of music theory.
Famous mathematical constants include the ratio of circular circumference to diameter, π = 3.14 ..., and the natural logarithm base, e = 2.718 .... Students and professionals can often name a few others, but there are many more buried in the literature and awaiting discovery. How do such constants arise, and why are they important? Here the author renews the search he began in his book Mathematical Constants, adding another 133 essays that broaden the landscape. Topics include the minimality of soap film surfaces, prime numbers, elliptic curves and modular forms, Poisson-Voronoi tessellations, random triangles, Brownian motion, uncertainty inequalities, Prandtl-Blasius flow (from fluid dynamics), Lyapunov exponents, knots and tangles, continued fractions, Galton-Watson trees, electrical capacitance (from potential theory), Zermelo's navigation problem, and the optimal control of a pendulum. Unsolved problems appear virtually everywhere as well. This volume continues an outstanding scholarly attempt to bring together all significant mathematical constants in one place.
Data-driven discovery is revolutionizing how we model, predict, and control complex systems. Now with Python and MATLAB®, this textbook trains mathematical scientists and engineers for the next generation of scientific discovery by offering a broad overview of the growing intersection of data-driven methods, machine learning, applied optimization, and classical fields of engineering mathematics and mathematical physics. With a focus on integrating dynamical systems modeling and control with modern methods in applied machine learning, this text includes methods that were chosen for their relevance, simplicity, and generality. Topics range from introductory to research-level material, making it accessible to advanced undergraduate and beginning graduate students from the engineering and physical sciences. The second edition features new chapters on reinforcement learning and physics-informed machine learning, significant new sections throughout, and chapter exercises. Online supplementary material – including lecture videos per section, homeworks, data, and code in MATLAB®, Python, Julia, and R – available on databookuw.com.
An authoritative book for hardware and software designers. Caches are by far the simplest and most effective mechanism for improving computer performance. This innovative book exposes the characteristics of performance-optimal single and multi-level cache hierarchies by approaching the cache design process through the novel perspective of minimizing execution times. It presents useful data on the relative performance of a wide spectrum of machines and offers empirical and analytical evaluations of the underlying phenomena. This book will help computer professionals appreciate the impact of caches and enable designers to maximize performance given particular implementation constraints.
Practical and easy to use, this superbly illustrated text will provide the trainee with diagnostic and surgical guidance, tips and tricks, and a good solid background to the use of minimally invasive urological surgery techniques. The editors, all experts in urological laparoscopy, have chosen an elite team, mainly from the USA and Germany,
This set offers a representitive collection of the verse satire of the Romantic period, published between the mid-1780s and the mid-1830s. As well as two single-author volumes, from William Gifford and Thomas Moore, there is also a wealth of rare, unedited material.
This book was first published in 2003. Combinatorica, an extension to the popular computer algebra system Mathematica®, is the most comprehensive software available for teaching and research applications of discrete mathematics, particularly combinatorics and graph theory. This book is the definitive reference/user's guide to Combinatorica, with examples of all 450 Combinatorica functions in action, along with the associated mathematical and algorithmic theory. The authors cover classical and advanced topics on the most important combinatorial objects: permutations, subsets, partitions, and Young tableaux, as well as all important areas of graph theory: graph construction operations, invariants, embeddings, and algorithmic graph theory. In addition to being a research tool, Combinatorica makes discrete mathematics accessible in new and exciting ways to a wide variety of people, by encouraging computational experimentation and visualization. The book contains no formal proofs, but enough discussion to understand and appreciate all the algorithms and theorems it contains.
This newly expanded and updated second edition of the best-selling classic continues to take the "mystery" out of designing algorithms, and analyzing their efficacy and efficiency. Expanding on the first edition, the book now serves as the primary textbook of choice for algorithm design courses while maintaining its status as the premier practical reference guide to algorithms for programmers, researchers, and students. The reader-friendly Algorithm Design Manual provides straightforward access to combinatorial algorithms technology, stressing design over analysis. The first part, Techniques, provides accessible instruction on methods for designing and analyzing computer algorithms. The second part, Resources, is intended for browsing and reference, and comprises the catalog of algorithmic resources, implementations and an extensive bibliography. NEW to the second edition: • Doubles the tutorial material and exercises over the first edition • Provides full online support for lecturers, and a completely updated and improved website component with lecture slides, audio and video • Contains a unique catalog identifying the 75 algorithmic problems that arise most often in practice, leading the reader down the right path to solve them • Includes several NEW "war stories" relating experiences from real-world applications • Provides up-to-date links leading to the very best algorithm implementations available in C, C++, and Java
Planning algorithms are impacting technical disciplines and industries around the world, including robotics, computer-aided design, manufacturing, computer graphics, aerospace applications, drug design, and protein folding. This coherent and comprehensive book unifies material from several sources, including robotics, control theory, artificial intelligence, and algorithms. The treatment is centered on robot motion planning, but integrates material on planning in discrete spaces. A major part of the book is devoted to planning under uncertainty, including decision theory, Markov decision processes, and information spaces, which are the 'configuration spaces' of all sensor-based planning problems. The last part of the book delves into planning under differential constraints that arise when automating the motions of virtually any mechanical system. This text and reference is intended for students, engineers, and researchers in robotics, artificial intelligence, and control theory as well as computer graphics, algorithms, and computational biology.
Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors—leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvement (motivation) influenced not only the extent of a given Web search, but the nature of the search as well. Surprisingly, although individual and situational factors significantly and sometimes dramatically impacted consumer Web behaviors, changes in behavior were not associated with purchase performance. While the Web is adaptable to a variety of users, it is not a “perfectly efficient” medium. Individuals were susceptible to making sub-optimal purchase decisions regardless of individual traits or contexts. Key Words: Consumer Web Behavior, Web Research Methods, Online Consumer Searches, Online Purchases, Demographics, Involvement, and the Need for Cognition.
A graduate-course text, written for readers familiar with measure-theoretic probability and discrete-time processes, wishing to explore stochastic processes in continuous time. The vehicle chosen for this exposition is Brownian motion, which is presented as the canonical example of both a martingale and a Markov process with continuous paths. In this context, the theory of stochastic integration and stochastic calculus is developed, illustrated by results concerning representations of martingales and change of measure on Wiener space, which in turn permit a presentation of recent advances in financial economics. The book contains a detailed discussion of weak and strong solutions of stochastic differential equations and a study of local time for semimartingales, with special emphasis on the theory of Brownian local time. The whole is backed by a large number of problems and exercises.
This open access Brief introduces the basic principles of control theory in a concise self-study guide. It complements the classic texts by emphasizing the simple conceptual unity of the subject. A novice can quickly see how and why the different parts fit together. The concepts build slowly and naturally one after another, until the reader soon has a view of the whole. Each concept is illustrated by detailed examples and graphics. The full software code for each example is available, providing the basis for experimenting with various assumptions, learning how to write programs for control analysis, and setting the stage for future research projects. The topics focus on robustness, design trade-offs, and optimality. Most of the book develops classical linear theory. The last part of the book considers robustness with respect to nonlinearity and explicitly nonlinear extensions, as well as advanced topics such as adaptive control and model predictive control. New students, as well as scientists from other backgrounds who want a concise and easy-to-grasp coverage of control theory, will benefit from the emphasis on concepts and broad understanding of the various approaches. Electronic codes for this title can be downloaded from https://extras.springer.com/?query=978-3-319-91707-8
The Seventh Edition of Production and Operations Analysis builds a solid foundation for beginning students of production and operations management. Continuing a long tradition of excellence, Nahmias and Olsen bring decades of combined experience to craft the most clear and up-to-date resource available. The authors’ thorough updates include incorporation of current technology that improves the effectiveness of production processes, additional qualitative sections, and new material on service operations management and servicization. Bolstered by copious examples and problems, each chapter stands alone, allowing instructors to tailor the material to their specific needs. The text is essential reading for learning how to better analyze and improve on all facets of operations.
This classic by a well-known expert explores both theory and applications. It focuses on linear programming, in addition to other programming topics, and features numerous worked-out examples and problems. 1961 edition.
Quantitative modeling methods have become a central tool in the management of harvested fish populations. This book examines how these modeling methods work, why they sometimes fail, and how they might be improved by incorporating larger ecological interactions. Fisheries Ecology and Management provides a broad introduction to the concepts and quantitative models needed to successfully manage fisheries. Walters and Martell develop models that account for key ecological dynamics such as trophic interactions, food webs, multi-species dynamics, risk-avoidance behavior, habitat selection and density-dependence. They treat fisheries policy development as a two-stage process, first identifying strategies for varying harvest in relation to changes in abundance, then finding ways to implement such strategies in terms of monitoring and regulatory procedures. This book provides a general framework for developing assessment models in terms of state-observation dynamics hypotheses, and points out that most fisheries assessment failures have been due to inappropriate observation model hypotheses rather than faulty models for ecological dynamics. Intended as a text in upper division and graduate classes on fisheries assessment and management, this useful guide will also be widely read by ecologists and fisheries scientists.
Steven Earnshaw traces the many roles of the drinking house in literature from Chaucer's time to the end of the 20th century, taking in the better-known hostelries, such as Hal's and Falstaff's Boar's Head in Henry IV, and the inns of Dickens.
The problems considered range from basic theoretical issues in the calculus of variations - such as infinite dimensional Hamilton Jacobi equations, saddle point principles, and issues of unique continuation - to ones focusing on application and computation, where theoretical tools are tuned to more specifically defined problems.
By taking a thematic approach to the study of music appreciation, Music: A Social Experience, Third Edition demonstrates how music reflects and deepens both individual and cultural understandings. Musical examples are presented within universally experienced social frameworks (ethnicity, gender, spirituality, love, and more) to help students understand how music reflects and advances human experience. Students engage with multiple genres (Western art music, popular music, and world music) through lively narratives and innovative activities. A companion website features streaming audio and instructors' resources. The third edition includes: A chapter on Black American music A revised and developed chapter on gender and sexuality A dozen additional Listening Guides, with an emphasis on contemporary popular music Over 100 new full-color images Updated teacher and student resources on the book’s companion website Expanded content throughout, highlighting the social, cultural, and technological changes since publication of the previous edition The culmination of thirty years of experimentation in the music appreciation classroom, this third edition of Music: A Social Experience continues to empower lifelong musical learning by engaging students and readers on their own terms.
This book contains the proceedings of the Third International Network Conference (INC 2002), which was held in Plymouth, UK, in July 2002. A total of 72 papers were accepted for inclusion in the conference, and they are presented here in 8 themed chapters. The main topics of the book include: Web Technologies and Applications; Network Technologies; Multimedia over IP; Quality of Service; Security and Privacy; Distributed Technologies; Mobility; and Applications and Impacts. The papers address state-of-the-art research and applications of network technology, arising from both the academic and industrial domains. The book should consequently be of interest to network practitioners, researchers, academics, and technical managers involved in the design, development and use of network systems.
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