Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
This updated new edition explores the techniques used to assess the economic impact of projects in developing countries. Blending an academic understanding of economics and development with an accessible style and practical advice, the costs and benefits of investment projects, an important mechanism for economic development, are assessed to ensure that resource allocation is as productive as possible. New material has been added, particularly on the environmental impact of projects, the role of the discount rate in decision-taking, the application of techniques to estimate willingness to pay for benefit estimation and the quantification of health impacts. Although the basic techniques of project analysis were developed many decades ago, they remain highly relevant to address current concerns, such as population growth, urbanisation, pressure on physical infrastructure, inequality, and the climate crisis. This book aims to provide an accessible overview, drawn from extensive practical experience, of project analysis in developing countries. It will be relevant to students, researchers, and practitioners interested in development economics.
J.P. Morgan once famously remarked, “Millionaires don't have astrologers. Billionaires do.” For modern business professionals, the idea that what's in the stars might have some bearing on the very cut-and-dried, numbers-dominated corporate environment may seem pretty “out there.” But time and time again, the science of astrology has been shown to provide uncanny insight into timing and trends. This book examines the accomplishments of hundreds of business greats—from Walt Disney to Oprah Winfrey to Bill Gates—through the remarkable and surprising lens of astrology. Signs of Success gives all readers, be they astrological doubters, dilettantes, or devotees, a practical and entertaining overview of the many applications of astrology to business endeavors. The book provides an analysis of the 12 zodiacal business personality types, and fascinatingly recounts how an understanding of the stars has affected landmark business events throughout history. Witty, wise, and practical, this delightful book shows readers that when it comes to real-world business and leadership, the sky truly is the limit.
The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.
Inspired by true events, Foul Play Is Not Suspected is the tragic tale of Mark Fuller. He's homeless, depressed and addicted to drugs as he has been for a number of years. Author Steve Murphy sympathetically details the journey Mark has endured from birth through to today. An important story that speaks to several major overlapping social and political issues. Foul Play Is Not Suspected packs a careful, emotional wallop. 20 years of lived experience downtown where he lives and works, has provided Murphy with in depth knowledge of the streets. A lifetime of storytelling through song has sharpened his use of language into a penetrating tool.
Operation ANVIL, the invasion of southern France, is examined for its role, as the endpoint, in the Anglo-American strategic conflict. Clearly, despite British and American attempts to dominate the coalition, an Allied victory was obtained."--BOOK JACKET.
Discusses the food preferences associated with those born under each sign of the zodiac, and gathers recipes for soups, salads, main dishes, and desserts
Explores a variety of careers through interviews with a scrimshander, comic book dealer, vocational counselor, chiropractor, massage therapist, calligrapher, acupuncturist, potter, and others.
The cell can be viewed as a 'collection of protein machines' and understanding these molecular machines requires sophisticated cooperation between cell biologists, geneticists, enzymologists, crystallographers, chemists and physicists. To observe these machines in action, researchers have developed entirely new methodologies for the detection and the nanomanipulation of single molecules. This book, written by expert scientists in the field, analyses how these diverse fields of research interact on a specific example - RNA polymerase. The book concentrates on RNA polymerases because they play a central role among all the other machines operating in the cell and are the target of a wide range of regulatory mechanisms. They have also been the subject of spectacular advances in their structural understanding in recent years, as testified by the attribution of the Nobel prize in chemistry in 2006 to Roger Kornberg. The book focuses on two aspects of the transcription cycle that have been more intensively studied thanks to this increased scientific cooperation - the recognition of the promoter by the enzyme, and the achievement of consecutive translocation steps during elongation of the RNA product. Each of these two topics is introduced by an overview, and is then presented by worldwide experts in the field, taking the viewpoint of their speciality. The overview chapters focus on the mechanism-structure interface and the structure-machine interface while the individual chapters within each section concentrate more specifically on particular processes-kinetic analysis, single-molecule spectroscopy, and termination of transcription, amongst others. Specific attention has been paid to the newcomers in the field, with careful descriptions of new emerging techniques and the constitution of an atlas of three-dimensional pictures of the enzymes involved. For more than thirty years, the study of RNA polymerases has benefited from intense cooperation between the scientific partners involved in the various fields listed above. It is hoped that a collection of essays from outstanding scientists on this subject will catalyse the convergence of scientific efforts in this field, as well as contribute to better teaching at advanced levels in Universities.
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