Steve Wehrenberg's Books

Hannibal

The Otis Howell Collection

By: Steve Chou

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Hannibal

The Otis Howell Collection

By: Steve Chou

Hannibal, Missouri, on the banks of the Mississippi River, prides itself as "America's Hometown." This book is a photo journey through Hannibal's postwar years as captured through the lens of Otis Howell, news photographer for the Hannibal Courier-Post. The years between the end of World War II and Vietnam were exciting and nostalgic ones. They were the days of Elvis, Howdy Doody, "I Like Ike," Desotos, and Sputnik. In Hannibal, Bud's Golden Cream was a popular spot and people shopped at Silverburg's and Kresge's. A special treat was a Saturday matinee at the Rialto or the Star. KHMO's "Man on the Street" was a regular fixture at Broadway and Main. Hannibal: The Otis Howell Collection recalls people and places from the events of that time through over 220 rare images. Many of these photos have not been seen since they first appeared on the pages of the Hannibal Courier-Post decades ago.

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Page Count

132

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439614865

ISBN 13

9781439614860

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman G. Hiebing,Scott W. Cooper,Steve Wehrenberg

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman G. Hiebing,Scott W. Cooper,Steve Wehrenberg

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

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Page Count

604

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071748970

ISBN 13

9780071748971

Characterization and Failure Analysis of Plastics

By: ASM International,Steve Lampman

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Characterization and Failure Analysis of Plastics

By: ASM International,Steve Lampman

The selection and application of engineered materials is an integrated process that requires an understanding of the interaction between materials properties, manufacturing characteristics, design considerations, and the total life cycle of the product. This reference book on engineering plastics provides practical and comprehensive coverage on how the performance of plastics is characterized during design, property testing, and failure analysis. The fundamental structure and properties of plastics are reviewed for general reference, and detailed articles describe the important design factors, properties, and failure mechanisms of plastics. The effects of composition, processing, and structure are detailed in articles on the physical, chemical, thermal, and mechanical properties. Other articles cover failure mechanisms such as: crazing and fracture; impact loading; fatigue failure; wear failures, moisture related failure; organic chemical related failure; photolytic degradation; and microbial degradation. Characterization of plastics in failure analysis is described with additional articles on analysis of structure, surface analysis, and fractography.

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Page Count

486

Publisher

ASM International

Published Date

ISBN 10

1615030735

ISBN 13

9781615030736

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman G. Hiebing,Scott W. Cooper,Steve Wehrenberg

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman G. Hiebing,Scott W. Cooper,Steve Wehrenberg

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N/A

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Solve jigsaw puzzle

Age

Page Count

604

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071748970

ISBN 13

9780071748971

Book's by Steve Wehrenberg

Hannibal

Hannibal

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

Characterization and Failure Analysis of Plastics

Characterization and Failure Analysis of Plastics

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

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