Steve Tally's Books

Research Methods

By: Steve Chapman,Patrick McNeill,Patrick Mcneill

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Research Methods

By: Steve Chapman,Patrick McNeill,Patrick Mcneill

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research. After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored with Steve Chapman, describes the main sociological research methods, and includes sections on theory, science and values as well as: references to research studies developments in relevant sociological theory developments in research methodology new material on the presentation of research findings. Including an appendix of questions which students should ask when they are evaluating accounts of research, this lasting text retains the clarity of style of the second edition, and brings the content up-to-date.

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Page Count

226

Publisher

Routledge

Published Date

ISBN 10

1134327293

ISBN 13

9781134327294

Integrated Multi-Tiered Systems of Support

Blending RTI and PBIS

By: Kent McIntosh,Steve Goodman

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Integrated Multi-Tiered Systems of Support

Blending RTI and PBIS

By: Kent McIntosh,Steve Goodman

Many schools have implemented academic response to intervention (RTI) and schoolwide positive behavioral interventions and supports (PBIS) as separate initiatives. This book provides keys to making these programs more effective, seamless, efficient, and sustainable by combining them into a single multi-tiered system of support (MTSS). Steps and strategies are outlined for integrating data structures, practices, teams, and district systems. Contributing authors present detailed case examples of successful MTSS implementation in three states. In a large-size format with lay-flat binding, the book features 27 reproducible checklists and evaluation tools. Purchasers get access to a companion website where they can download and print the reproducible materials plus other helpful resources. This book is in The Guilford Practical Intervention in the Schools Series, edited by T. Chris Riley-Tillman.

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369

Publisher

Guilford Publications

Published Date

ISBN 10

1462524745

ISBN 13

9781462524747

Primary Games

Experiential Learning Activities for Teaching Children K-8

By: Steve Sugar,Kim Kostoroski Sugar

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Primary Games

Experiential Learning Activities for Teaching Children K-8

By: Steve Sugar,Kim Kostoroski Sugar

Primary Games includes a wealth of games for K-8 students that will enliven instruction, boost student motivation, and enhance learning in the classroom or at home. The book features in- and out-of-desk activities that will engage and stimulate students, as well as promote teamwork, skill building, and interactive problem solving.

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Page Count

393

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787965251

ISBN 13

9780787965259

Low Mountains or High Tea

Misadventures in Britain’s National Parks

By: Steve Sieberson

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Low Mountains or High Tea

Misadventures in Britain’s National Parks

By: Steve Sieberson

When Steve Sieberson and his wife unexpectedly found themselves in Britain with an entire summer on their hands, they readily agreed to avoid the usual tourist attractions, opting instead for a road trip to the UK’s far-flung national parks. As they set out, however, he envisioned bracing days of energetic hillwalking, while she assumed they would relax in tearooms and cozy pubs. Seldom planning more than a few days in advance, the two traversed the country in a rented Vauxhall, subjecting themselves to single-track lanes, diabolical signage, and whimsical advice from locals. They discovered a town called Mirthless, a place where cats’ eyes are removed, and a vibrating cottage, while at mealtimes they dove fearlessly into black pudding, Eton mess, and barely recognizable enchiladas. Meanwhile, after their initial attempts at hiking together nearly ended in disaster, Sieberson received dispensation to scramble alone to the highest point in each national park—as long as he was quick about it and left plenty of time for more sedentary pursuits. Low Mountains or High Tea dishes up the charms and eccentricities of rural Great Britain as seen through the eyes of two Americans who never really knew what was coming next.

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Page Count

295

Publisher

U of Nebraska Press

Published Date

ISBN 10

1496216970

ISBN 13

9781496216977

Rapid Development

Taming Wild Software Schedules

By: Steve McConnell

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Rapid Development

Taming Wild Software Schedules

By: Steve McConnell

Project managers, technical leads, and Windows programmers throughout the industry share an important concern--how to get their development schedules under control. Rapid Development addresses that concern head-on with philosophy, techniques, and tools that help shrink and control development schedules and keep projects moving. The style is friendly and conversational--and the content is impressive.

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Page Count

672

Publisher

Pearson Education

Published Date

ISBN 10

1556159005

ISBN 13

9781556159008

Computer Projects, Grades 2-4

By: Steve Butz

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Computer Projects, Grades 2-4

By: Steve Butz

Twenty teacher-tested lessons are presented with step-by-step instructions for presentation in 45-minute computer lab sessions. The lessons cover word processing, spreadsheets, and presentations. Although the lessons cover specific subject matter, teachers can modify them easily to fit their own curriculum needs.

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Teacher Created Resources

Published Date

ISBN 10

1420623931

ISBN 13

9781420623932

On Target

One Troopers Experiences During the Early Methamphetamine Years

By: Steve Smartt

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On Target

One Troopers Experiences During the Early Methamphetamine Years

By: Steve Smartt

On Target By: Steve Smartt As Steve Smartt advances through the ranks of being a state trooper, his experiences with addicts, drunks, and dealers range from amusing to unforgettable in ways he can’t unsee. His autobiography, delivered in short anecdotes, is designed to entertain and enlighten others about the duties and experiences of a state trooper.

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Page Count

208

Publisher

Dorrance Publishing

Published Date

ISBN 10

1647020166

ISBN 13

9781647020163

The Terror of the Seas?

Scottish Maritime Warfare, 1513-1713

By: Steve Murdoch

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The Terror of the Seas?

Scottish Maritime Warfare, 1513-1713

By: Steve Murdoch

This important new book provides the first detailed and clear analysis of the Scots involvement in naval warfare during the early modern period. The lazy use by both contemporaries and some modern authors of the word ‘piracy’ as a catch-all for all sorts of maritime activity obscures a complex picture of Scottish maritime warfare. Through the use of letters of marque and reprisal (rightly distinguished in this analysis) as well as dedicated Crown fleets, Scottish warfare against against a wide range of enemies are scrutinised. This is an impressive book that makes and important contribution to our knowledge of European naval warfare. Its formidably broad range of sources sheds light on many previously little known, or unknown, aspects of naval history. It also provides many valuable new perspectives on the importance of the sea to the Scots, and of the Scots to the naval history of the British Isles.

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Page Count

464

Publisher

BRILL

Published Date

ISBN 10

9004186344

ISBN 13

9789004186347

Games That Boost Performance

By: Steve Sugar,Carol Willett

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Games That Boost Performance

By: Steve Sugar,Carol Willett

Boost individual and team performance with this indispensable guide! From one of the world?s foremost game designers comes a book that contains a collection of newly-designed and field-tested games. Steve Sugar shows how, with practice and learning reinforcement, these dynamic games can enhance individual and team development in the areas of prioritizing, problem solving, decision-making, communication, and collaboration. A valuable Game-to-Outcome chart helps facilitators match the appropriate game to the desired learning outcome and intended audience. Also included are a CD-ROM and instructor?s guide, handouts, and overhead masters you can easily reproduce. Use these games to analyze company culture, help new teams break the ice, or to fine-tune communication. Order your copy today!

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Page Count

385

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787971359

ISBN 13

9780787971359

O Brave ‘New Normal’ World

Living With Coronavirus Book One: Dealing with the Pandemic.

By: Steve Gleadhill

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O Brave ‘New Normal’ World

Living With Coronavirus Book One: Dealing with the Pandemic.

By: Steve Gleadhill

The pandemic has encompassed and infested every aspect of our lives – our health, our institutions, our relationships with other countries, our perception of our leaders, our planet and our future. We innocently fell headlong into lockdowns and the ensuing pandemonium unaware of just how pervasively it would shatter the fragility of our daily lifestyles and expose our strengths and weaknesses. The series of 4 books covers not just the immediate catastrophic impact but also the longer-term corollaries of the pandemic. It is not intended to be a ‘specialist’ analysis of just one aspect of the virus but provides a layman’s perspective of the ramifications and interconnections that emanated from the crisis. I began documenting events - in part to fill in the time during our enforced confinement - and have continued recording events for nearly 3 years, as more and more unforeseen facets of the pandemic materialised on an almost daily basis. This particular book concentrates on the immediate impact the virus had on our lives.

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Page Count

936

Publisher

AuthorHouse

Published Date

ISBN 13

9798823084567

Once We Were Aces

By: Steve Campbell

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Once We Were Aces

By: Steve Campbell

During my tenure with the Marine Corps Air Wing, and later, I often thought of what would have been the outcome, if during the Vietnam War, Marines fighter pilots were afforded the opportunity of air to air engagements as they were during World War I and II and the Korean War. Had that opportunity been realized, Marines may have very well been the first air Aces of the war. The Vietnam War had an impact that fueled the political revolution of the nineteen sixties and impacted our world of today. Those who made such an impact were those so affectionately referred to as the baby boomers. Some of these were men in their early twenties were taught to fly state of the art fighter aircraft and deliver bombs, rockets and napalm on the North Vietnamese and Viet Cong enemy. None more so than pilots and Flight officers of the United States Marine Corps Air Wing. I often recall a quote from President Ronald Reagan as he described Marines during a speech in 1985. "Some people spend an entire lifetime wondering if they've made a difference. The Marines don't have that problem.

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207

Publisher

AuthorHouse

Published Date

ISBN 10

1491856580

ISBN 13

9781491856581

Mathematics for Dyslexics and Dyscalculics

A Teaching Handbook

By: Steve Chinn,Richard Edmund Ashcroft

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Mathematics for Dyslexics and Dyscalculics

A Teaching Handbook

By: Steve Chinn,Richard Edmund Ashcroft

A seminal handbook in the field for more than 20 years, this new and updated edition of Mathematics for Dyslexicsand Dyscalculics contains the latest research and best practices for helping learners with numerical and mathematical difficulties. Provides a complete overview of theory and research in the fields of dyslexia and dyscalculia, along with detailed yet pragmatic methods to apply in the classroom Contains enhanced coverage of place value and the role of the decimal point, why fractions can challenge a developed logic for arithmetic, and the complexity of time along with new material on addressing anxiety, fear, motivation, and resilience in the classroom; and links to new resources including standardized tests and recommended reading lists Written by two mathematics teachers with 50 years of teaching experience between them, much of it in specialist settings for students with specific learning difficulties Offers effective teaching strategies for learners of all ages in a structured but accessible format

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360

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119159970

ISBN 13

9781119159971

The Dragon Variation

By: Sharon Lee,Steve Miller

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The Dragon Variation

By: Sharon Lee,Steve Miller

Three space adventure novels in the popular Liaden Universe® series in one popularly-priced Omni edition: Local Custom¾Master Trader Er Thom yos'Galan knows that Liaden custom is to be matched with a proper bride and provide his clan, Korval, with an heir. Yet his heart is immersed in another universe, influenced by another culture, and lost to a woman not of his world. And to take a Terran wife such as scholar Anne Davis is to risk both his honor and reputation¾not to mention the lives of loved ones. Scout's Progress¾Aelliana Caylon is a brilliant mathematician, revered by pilots for the life-saving revisions she brought to the ven'Tura Piloting Tables. Despite this, her home life is terrifying, as the target of her elder brother's spite and her mother's indifference. Convinced that she has no recourse, Aelliana endures, until, on a dare, she plays a game of chance and wins a spaceship. Suddenly she has a way to escape her drab life¾if she can qualify as a pilot, and survive her brother's abuse. Conflict of Honors¾Declared legally dead by a High Priestess of the Goddess and abandoned by her mother, Priscilla Delacroix has roamed the galaxy for ten years, surviving and becoming a woman of extraordinary skills. Now, she's been betrayed and abandoned once again, left on a distant planet by the Liaden starship on which she had been an important officer. But she's not alone: starship captain Shan yos'Galan has his own score to settle with the same enemy and is about to offer her an alliance. At the publisher's request, this title is sold without DRM (Digital Rights Management).

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Page Count

1252

Publisher

Baen Publishing Enterprises

Published Date

ISBN 10

1618247735

ISBN 13

9781618247735

The Reporter's Handbook

An Investigator's Guide To Documents and Techniques

By: Steve Weinberg

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The Reporter's Handbook

An Investigator's Guide To Documents and Techniques

By: Steve Weinberg

Reporters, editors, and journalists will find this third edition of The Reporter's Handbook an even more impressive resource than prior editions. This essential tool for serious journalists identifies hundreds of documents and human sources in both private and government sectors. It provides step-by-step methods for tracking paper trails, people trails, and computer trails. The book also includes coverage of library research, computer-assisted reporting, case studies, anecdotes, and IRE contest-winning pieces. This new edition features chapters on the environment, transportation, housing, financial institutions, international investigation, utilities, and non-profit organizations. Under the sponsorship of Investigative Reporters and Editors, Inc., Steven Weinberg has revised and polished this journalism classic into a must-have reference guide for the classroom and the newsroom.

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Page Count

586

Publisher

Macmillan

Published Date

ISBN 10

0312135963

ISBN 13

9780312135966

War of the Staffs

By: Steve Stephenson,K.M. Tedrick

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War of the Staffs

By: Steve Stephenson,K.M. Tedrick

A human prince must defeat a powerful vampire warlock in this epic debut fantasy novel with an exciting blend of sci-fi and horror elements." –Kirkus Reviews The goddess Adois brings a powerful vampire warlock named Taza through the void to turn Muiria into a planet of evil using her powerful staff. Needing an army, he turns a race of dark elves into vampires, but Prince Tarquin is born to fulfill a prophecy to stop Taza. The prince cannot do it alone. The Wizard Celedant sends him to the Borderers, an elite group of dwarves to learn how to fight, while the wizard begins his search for the Staff of Adaman, the only thing capable of thwarting Taza and Adois' Staff. War of the Staffs is the search for two pieces of the ancient Staff of Adaman to counter Adois' plans. The darkness is rising and using the black power of the Staff of Adois and his army of dark elves, giants, and orcs, Taza will begin a reign of terror the planet will not soon forget.

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Page Count

365

Publisher

Black Rose Writing

Published Date

ISBN 10

1612967175

ISBN 13

9781612967172

Be the Elephant

Build a Bigger, Better Business

By: Steve Kaplan

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Be the Elephant

Build a Bigger, Better Business

By: Steve Kaplan

Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.

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Page Count

252

Publisher

Better Business Selling

Published Date

ISBN 10

076114448X

ISBN 13

9780761144489

The Lore of the Playground

One hundred years of children's games, rhymes and traditions

By: Steve Roud

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The Lore of the Playground

One hundred years of children's games, rhymes and traditions

By: Steve Roud

From conkers to marbles, from British Bulldog to tag, not forgetting 'one potato, two potato' and 'eeny, meeny, miny, mo', The Lore of the Playground looks at the games children have enjoyed, the rhymes they have chanted and the rituals and traditions they have observed over the past hundred years and more. Each generation, it emerges, has had its own favourites - hoops and tops in the 1930s, clapping games more recently. Some pastimes, such as skipping, have proved remarkably resilient, their complicated rules carefully handed down from one class to the next. Many are now the stuff of distant memory. And some traditions have proved to be strongly regional, loved by children in one part of the country, unknown to those elsewhere. All are brilliantly and meticulously recorded by Steve Roud, who has drawn on interviews with hundreds of people aged from 8 to 80 to create a fascinating picture of all our childhoods.

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Page Count

578

Publisher

Random House

Published Date

ISBN 10

1407089323

ISBN 13

9781407089324

Assessing Teacher Dispositions

Five Standards-Based Steps to Valid Measurement Using the DAATS Model

By: Judy R. Wilkerson,William Steve Lang

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Assessing Teacher Dispositions

Five Standards-Based Steps to Valid Measurement Using the DAATS Model

By: Judy R. Wilkerson,William Steve Lang

While school leaders have long sought a definitive tool for assessing teacher affect and dispositions, a practical method for measurement has proven elusive-until now. Assessing Teacher Dispositions presents a conceptual framework that helps educators understand what "appropriate dispositions" are, why it is important to measure them, and how to implement an assessment process in their schools and districts. This indispensable companion to Assessing Teacher Competency introduces the authors' research-based five-step DAATS model, combining user-friendly definitions and guiding questions with an examination of assessment design, planning, instrument development, decision making, and data management. Linked to national standards for best practice set by NCATE, INTASC, and NBPTS, the DAATS approach offers: A step-by-step implementation sequence with worksheets and training activities, Examples from preservice and inservice settings, A comprehensive assessment system when used with the CAATS model for assessing teacher competency (knowledge and skills). This groundbreaking text offers a field-tested, valid, and reliable process for dispositions assessment that is ideal for schools of education, teacher induction programs, and preservice and inservice training. Book jacket.

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Page Count

297

Publisher

Corwin Press

Published Date

ISBN 10

1412953685

ISBN 13

9781412953689

Business Coaching & Mentoring For Dummies

By: Marie Taylor,Steve Crabb

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Business Coaching & Mentoring For Dummies

By: Marie Taylor,Steve Crabb

Shape the leadership of tomorrow Business Coaching & Mentoring For Dummies provides business owners and managers with the insight they need to successfully develop the next generation of leaders. Packed with business-led strategies, key concepts, and effective techniques, this book equips you with the skills to transform both yourself and your team. Whether you're coaching colleagues, employees, or offering your skills as a service, these techniques will help you build a productive relationship that leads to business success. The companion website also features eight bonus videos that will further your mastery by showing you what great coaching looks like in action. Navigate tricky situations and emotional minefields with ease; develop vision, values, and a mission; create a long-term plan—everything you need is here, with expert guidance every step of the way. Understand how mentoring benefits both sides of the relationship Learn key coaching techniques that develop leadership potential Adopt new tools that facilitate coaching and mentoring interactions The modern workplace is a mix of generations, personalities, strengths, weaknesses, and quirks; great leadership can pull it all together toward a common goal, but who leads the leaders? Mentors and coaches fill this essential role, and this book shows you how to be one of the best.

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Page Count

420

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119363950

ISBN 13

9781119363958

Scout’s Progress: Twentieth Anniversary Edition

By: Sharon Lee,Steve Miller

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Scout’s Progress: Twentieth Anniversary Edition

By: Sharon Lee,Steve Miller

Now with a new authors’ note by authors Sharon Lee and Steve Miller! A CLASSIC OF THE LIADEN UNIVERSE® All of her life, Aelliana Caylon has lived by the rules of her overbearing brother, the head of the Caylon family. Though she is a brilliant mathematician, he has convinced her that she has no worth beyond what value she might have in an arranged marriage. Then, on a dare, she plays a game of chance—and wins a starship. It is her way to escape her home, her planet, her drab life—if she can qualify as a pilot. Enter the accomplished Scout and Master Pilot known only as Daav. Aelliana hires him as her instructor. She finds him a gifted teacher. He finds her a quick study. And they also find an unexpected attraction, one that could have dangerous repercussions for them both . . . At the publisher's request, this title is sold without DRM (Digital Rights Management). About Necessity’s Child: “Compelling and wondrous, as sharp and graceful as Damascus steel, Necessity’s Child is a terrific addition to Lee & Miller’s addictive series.” —Patricia Briggs

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Page Count

368

Publisher

Baen Books

Published Date

ISBN 10

1625799284

ISBN 13

9781625799289

The Wisdom of Old Man Bill

By: Steve Moloney

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The Wisdom of Old Man Bill

By: Steve Moloney

The Wisdom of Old Man Bill was originally written on the eastern shore of Lake Saint Claire while the author spent time at a beach house in the warm weather of early autumn in 2013. It was first published in a small circulation publication called the Moloney Sabbatical Journal in the winter of 2016 under the pen-name, C.K. Stevens. The characters and locations in the story are not real though they are inspired by life experiences the author has had.

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Lulu.com

Published Date

ISBN 10

1387126989

ISBN 13

9781387126989

Manufacturing GCSE

By: Steve Wallis,Neil Godfrey

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Manufacturing GCSE

By: Steve Wallis,Neil Godfrey

Containing case studies to help students apply theory to practice, this book is packed with features and activities to motivate students and reinforce learning, meeting all the latest criteria for GCSE manufacturing.

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Page Count

340

Publisher

Nelson Thornes

Published Date

ISBN 10

0748793747

ISBN 13

9780748793747

Five of the Many

Survivors of the Bomber Command Offensive from the Battle of Britain to Victory Tell their Story

By: Steve Darlow

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Five of the Many

Survivors of the Bomber Command Offensive from the Battle of Britain to Victory Tell their Story

By: Steve Darlow

The daring exploits of five RAF airmen who carried out the truly devastating offensive to defeat the unquestionable evil of Nazi Germany in World War II. In Five of the Many, the enthralling stories of Wellington pilot Rupert Cooling, Wellington and Mosquito pilot Jack Goodman, Halifax pilot Joe Petrie-Andrews, Lancaster pilot Tony Iveson and Halifax and Mosquito navigator Harry Hughes transport the reader into the intensity of the bomber battle over western Europe. Collectively these men help thwart German invasion plans in 1940, and counter the U-boats on the seas and in the factories. They hinder German military industrial production, taking part in some of the most devastating raids in history. They counter the development and deployment of German V-weapons and fly deep into hostile airspace to attack the heart of Germany, Berlin. They clear the way for the Normandy landings and blast the German reinforcement of the battle area. They indulge in special ops, including sinking the Tirpitz, and they directly support the land advances to Germany and disrupt enemy supply lines during the German Ardennes offensive. Their stories are a fitting tribute to the youthfulness of the many, the skill of the many, the determination of the many and the sheer guts of the many. Bomber Command's motto required its airmen to "Strike Hard, Strike Sure." These five special men did just that, fighting hard, flying sure, along the flight path to victory in Europe.

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384

Publisher

Casemate Publishers

Published Date

ISBN 10

1909166960

ISBN 13

9781909166967

Business Coaching and Mentoring For Dummies

By: Marie Taylor,Steve Crabb

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Business Coaching and Mentoring For Dummies

By: Marie Taylor,Steve Crabb

Don't fall behind—Coach your business toward success! Business Coaching & Mentoring For Dummies explores effective coaching strategies that guide you in coaching and mentoring your colleagues. With insight into key coaching concepts and an impressive range of tools, this easy-to-use resource helps you transform your team—and yourself in the process! Written from the perspective of a business coach, this comprehensive book explores the practical coaching skill set, tools, and techniques that will help you along your way, and explains how to identify who to coach, what to coach, how to coach, and when to coach. Whether you have experience in a coaching and mentoring role or you're new to the coaching game, this is a valuable must-have resource. The right approach to business coaching can take your company from good to great—it can also improve employee satisfaction, employee loyalty, team morale, and your bottom line. The trick is to approach business coaching in a way that is effective and flexible, ensuring that you achieve results while meeting the unique needs of your team. This comprehensive text will help you: Understand the foundational concepts of business coaching and mentoring Discover how proper coaching and mentoring methods can help get a business on the right track Identify and leverage tools to develop your business leadership mindset Create a successful personal and business identity with the support and guidance of a coach Business Coaching & Mentoring For Dummies is an essential resource for business owners, business leaders, coaches, and mentors who want to take their skills to the next level.

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Page Count

400

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119067405

ISBN 13

9781119067405

My Revision Notes: OCR Information & Communication Technology GCSE

By: Steve Cushing,Brian Gillander

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My Revision Notes: OCR Information & Communication Technology GCSE

By: Steve Cushing,Brian Gillander

My Revision Notes: OCR Information & Communication Technology GCSE has been written by experienced teachers and examiners so that you can be confident that it covers only the facts and ideas you will be expected to recall and use in the exam. Essential facts are carefully organised to make revising easier.Exams tips show you how to avoid losing marks and get the best grade.Check your understanding questions support you in the run-up to the exams, with answers provided free online at www.hodderplus.co.uk. This book will help you plan and pace your revision to suit your learning needs and can be integrated with other revision techniques you are using.

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122

Publisher

Hodder Education

Published Date

ISBN 10

1444147552

ISBN 13

9781444147551

The Promise of the Witch

By: Steve Oates

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The Promise of the Witch

By: Steve Oates

The Promise of the Witch is a tragic, yet comic tale, of a grandmother and her granddaughter, fated to honour a centuries old blood oath, that ties their clan to the masts of the Royal Navy. From an ancient line of witch-mothers, these women fulfil their promise to defend the shores of Albion from invaders and defend themselves from old adversaries that would emasculate them - this clan of sea-witches, the Britanni.

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921

Publisher

Xlibris Corporation

Published Date

ISBN 10

1984592882

ISBN 13

9781984592880

The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

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The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

By: Paul Kurnit,Steve Lance

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

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183

Publisher

Penguin

Published Date

ISBN 10

1101159723

ISBN 13

9781101159729

Dead Man Singing

By: Steve Couch

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Dead Man Singing

By: Steve Couch

What’s a rock star to do when his talent fails him and his career has withered and died? Fed up with never-ending humiliations, Dave Masters fakes his own death in an attempt to boost his record sales, walking away from an industry that turned its back on him. But what’s a dead rock star to do when he realises too late that he can’t live without the stage? Dave decides to set up as his own tribute act, and starts all over, soon discovering that building a new life isn’t as easy as he might have thought. Dead Man Singing is a rollercoaster ride through Dave’s posthumous life; his brushes with fans, lovers, rivals, stalkers, gangsters, the law and the most dangerous enemy of all – himself. Can he come out of the other side of death alive?

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276

Publisher

Book Guild Publishing

Published Date

ISBN 10

191666850X

ISBN 13

9781916668508

Chances Are

The Only Statistic Book You'll Ever Need

By: Steve Slavin

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Chances Are

The Only Statistic Book You'll Ever Need

By: Steve Slavin

Chances Are is the first book to make statistics accessible to everyone, regardless of how much math you remember from school.

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220

Publisher

Madison Books

Published Date

ISBN 10

146162293X

ISBN 13

9781461622932

Foreign Policy

Theories, Actors, Cases

By: Steve Smith,Timothy Dunne

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Foreign Policy

Theories, Actors, Cases

By: Steve Smith,Timothy Dunne

Foreign Policy is unique in that it combines theories, actors and cases in one volume. This approach encourages the reader to appreciate a balanced view of the theory, and how foreign policy is carried out in the real world.

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573

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199596239

ISBN 13

9780199596232

I See What You Mean

Visual Literacy K-8

By: Steve Moline

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I See What You Mean

Visual Literacy K-8

By: Steve Moline

Some educators may view diagrams, pictures, and charts as nice add-on tools for students who are visual thinkers. But Steve Moline sees visual literacy as fundamental to learning and to what it means to be human. In Moline' s view, we are all bilingual. Our second language, which we do not speak but which we read and write every day, is visual. From reading maps to decoding icons to using concept webs, visual literacy is critical to success in today' s world. The first edition of I See What You Mean, published in 1995, was one of the first books for teachers to outline practical strategies for improving students' visual literacy. In this new and substantially revised edition, Steve continues his pioneering role by including dozens of new examples of a wide range of visual texts--from time maps and exploded diagrams to digital tools like smartphone apps and tactile texts. In addition to the new chapters and nearly 200 illustrations, Steve has reorganized the book in a useful teaching sequence, moving from simple to complex texts. In one research strategy, called recomposing, Steve shows how to summarize paragraphs of information not as a heap of interesting facts but as a diagram. The diagram can then work as a framework for students to follow when writing an essay. This overcomes the teacher' s problem of cut and paste essays, and, by following their own diagram-summary, students have an answer to their familiar questions, Where do I start? What do I write next?

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427

Publisher

Taylor & Francis

Published Date

ISBN 10

1003843921

ISBN 13

9781003843924

Maths Dictionary

By: Steve Mills,Hilary Koll

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Maths Dictionary

By: Steve Mills,Hilary Koll

A mathematics dictionary that develops the vocabulary required for Key Stage 2 by the National Numeracy Strategy and national tests in the United Kingdom.

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Heinemann

Published Date

ISBN 10

0435024744

ISBN 13

9780435024741

Wedding Photography

Art, Business & Style

By: Steve Sint

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Wedding Photography

Art, Business & Style

By: Steve Sint

In this information-packed guide, Steve Sing gives photographers the best of his...experience in shooting weddings and events.

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240

Publisher

Lark Books

Published Date

ISBN 10

1579905463

ISBN 13

9781579905460

Me And Bobby D.

A Memoir

By: Steve Karmen

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Me And Bobby D.

A Memoir

By: Steve Karmen

(Book). Me and Bobby D. is the exciting coming-of-age story of two teenage boys from the Bronx Steve Karmen and Walden Robert Cassotto who meet in high school, play in the same band, and then form a singing act. The year is 1956, at the dawn of rock and roll, a crossroad in the entertainment business rarely written about. Cassotto changes his name to Bobby Darin, makes his first recording, and he and Karmen are booked on the road for their first job ever as entertainers into Club Temptation, a seedy nightclub in suburban Detroit. This is Bobby Darin before "Splish Splash," "Mack, The Knife," "Beyond the Sea" and "Dream Lover"; and Steve Karmen before composing "I Love New York," "This Bud's for You," "Hershey Is the Great American Chocolate Bar" and "Nationwide Is on Your Side." What happens to them during the two-week engagement will alter their friendship, and change both of their lives forever. Steve Karmen has been a composer/lyricist/arranger/producer of advertising music for over 30 years. In addition to the above-mentioned themes, some of his most memorable compositions are: "Here Comes the King (The Budweiser Clydesdale Theme)," "Hertz, We're America's Wheels," "Weekends Were Made for Michelob," "Sooner or Later, You'll Own Generals," "Quality Is Job One Ford," "We Build Excitement Pontiac" and "At the Nevele." He is the recipient of 16 CLIO Awards, the "Oscar" of the advertising industry; the author of Through the Jingle Jungle , the accepted textbook about the industry, published by Billboard Books; and The Jingle Man , a collection of 152 of his jingles, published by Hal Leonard Corporation. Karmen lives in Westchester, NY.

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468

Publisher

Hal Leonard Corporation

Published Date

ISBN 10

0634080261

ISBN 13

9780634080265

Network Tutorial

A Complete Introduction to Networks Includes Glossary of Networking Terms

By: Steve Steinke

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Network Tutorial

A Complete Introduction to Networks Includes Glossary of Networking Terms

By: Steve Steinke

Network Tutorial delivers insight and understanding about network technology to managers and executives trying to get up to speed or stay current with the complex challenges of designing, constructing, maintaining, upgrading, and managing the netwo

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671

Publisher

CRC Press

Published Date

ISBN 10

1482280876

ISBN 13

9781482280876

A Guide to Promoting a Positive Classroom Environment

By: Umesh Sharma,John Roodenburg,Steve Rayner

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A Guide to Promoting a Positive Classroom Environment

By: Umesh Sharma,John Roodenburg,Steve Rayner

This award-winning book explores thinking about teaching and learning as an educative process. It is about creating a positive learning environment for all students and is different from most other books on such a topic. It is written by three experienced teachers who as academics, in the pursuit of evidence-based practice, have progressed research and teaching in special education, educational psychology and leadership. To breathe life into what is too often presented as dry theory, they share a narrative of their working experiences.

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Page Count

145

Publisher

BRILL

Published Date

ISBN 10

9463003436

ISBN 13

9789463003438

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