The Business Book Awards 2022 Finalist The world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before. Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don’t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for ‘simple sales’, those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales – one that has value for both the buyer and seller. This book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job. It delivers advice and offers a series of practical projects on a wide range of topics from interview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.
The Rhetoric of Videogames as Embodied Practice offers a critical reassessment of embodiment and materiality in rhetorical considerations of videogames. Holmes argues that rhetorical and philosophical conceptions of "habit" offer a critical resource for describing the interplay between thinking (writing and rhetoric) and embodiment. The book demonstrates how Aristotle's understanding of character (ethos), habit (hexis), and nature (phusis) can productively connect rhetoric to what Holmes calls "procedural habits": the ways in which rhetoric emerges from its interactions with the dynamic accumulation of conscious and nonconscious embodied experiences that consequently give rise to meaning, procedural subjectivity, control, and communicative agency both in digital game design discourse and the activity of play.
The Fourth Edition of this highly successful textbook provides a unique and comprehensive introduction to the study and understanding of human relationships. Fresh insights from family studies, developmental psychology, occupational and organizational psychology also combine to bring new perspectives to this thorough survey of the field. Thoroughly updated, with new chapters on: relating difficulty; "small media" technology and relationships, and practical applications, the Fourth Edition offers a fully up-to-date and authoritative review of the field.
Critical Care MCQs is the perfect companion for anyone sitting exams in intensive care, as a training resource or just wanting to improve their knowledge in this constantly developing area of medical practice. Written by critical care doctors with experience of UK and European examination formats, this book leads the reader through 450 true/false questions with referenced explanations, covering core syllabus topics and key influential papers to date. A detailed list of further resources and recommendations relevant to critical care revision is also provided to enable readers to further their knowledge and understanding. It is hoped that this book will prove invaluable for preparation and success in upcoming intensive care exams for both candidates and trainers. This book would be useful for not only candidates sitting the UK Final Fellowship of Intensive Care Medicine (FFICM) and European Diploma of Intensive Care (EDIC) exams, but also the Indian Diploma in Critical Care Medicine (IDCCM), the Diploma of the Irish Board of Intensive Care Medicine (DIBICM), the Australia and New Zealand Fellowship of the College of Intensive Care Medicine (CICM), American Board and any other country-related intensive care exams.
Learning: A Behavioral, Cognitive, and Evolutionary Synthesis by Jerome Frieman and Steve Reilly provides an integrated account of the psychological processes involved in learning and conditioning and their influence on human behavior. With a skillful blend of behavioral, cognitive, and evolutionary themes, the text explores various types of learning as adaptive specialization that evolved through natural selection. Robust pedagogy and relevant examples bring concepts to life in this unique and accessible approach to the field.
Building on the success of previous editions, Anaesthesia and Intensive Care A-Z (Fifth edition) remains the most comprehensive single volume source of relevant aspects of pharmacology, physiology, anatomy, physics, statistics, medicine, surgery, general anaesthetic practice, intensive care, equipment, and the history of anaesthesia and intensive care. Originally prepared as essential reading for candidates for the Fellowship of the Royal College of Anaesthetists and similar exams, this fully updated edition will also prove as invaluable as ever for all anaesthetists and critical care physicians, as well as operating department practitioners and specialist nurses. All entries have been carefully reviewed and new ones added to reflect the latest advances and the evolving field breadth. This edition includes a structured checklist of entries, ordered by curriculum core topic area, as an additional new aid for those planning their revision. Also for the first time, this fifth edition now comes with complementary access to the complete electronic version of the book. It is now easy to use the content just as you need it, anytime, anywhere - whether online or offline, on your laptop, tablet or mobile device. Succinct, clear text and diagrams make quick reference easy Entries arranged alphabetically, with extensive cross-referencing to ensure full understanding of topics Thoroughly revised throughout to reflect the latest advances in the field New exam preparation checklist ordered by core topics, for more effective use of revision time and enhanced confidence More flexible and practical than ever before, with anytime, anywhere electronic access Your eBook is much more than just 'pictures of pages': Fully searchable, with main category entries prioritised in search returns Customise your page views Highlight and make searchable notes Print and copy-and-paste with bibliographic support Download to multiple devices, including desktop and mobile Additional line diagrams further enhance topic descriptions Contains a wide expansion of new entries and revisions of existing ones to reflect ongoing advances in the field New exam preparation checklist ordered by core topics, for more effective use of revision time and enhanced confidence Comes with complete eBook version - more flexible and practical than ever before, with anytime, anywhere electronic access Your eBook is much more than just 'pictures of pages': Fully searchable, with main category entries prioritised in search returns Customise your page views Highlight and make searchable notes Print and copy-and-paste with bibliographic support Download to multiple devices, including desktop and mobile
Rev. ed. of: Pediatric cerebrovascular disorders / E.S. Roach, Anthony R. Riela; with a foreword by Roger N. Rosenberg; chapters by Susan T. Iannaccone and Jeffrey Perlman. 1995. 2nd ed.
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