This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Twenty-second-century Earth experiences an eco-social upheaval that involves an asteroid and Earth changes. A new United Democratic Nations conducts a campaign to deal with the asteroid, Earth changes, and neofascists. Behind the calamities, a Texas megabillionaire, Doug Parker, is responsible for setting off the chain of events. Two cousins from Virginia, Jonathan and Billy Cole, enlist to serve the UDN. Jonathan continues to serve the FBI-UDN in an operation that involves a continuing neofascist urban guerrilla, a mysterious Dr. Minge, and extraterrestrials. And will Jonathan also find romance too?
A number of books have been written on Jobs’ life and career, and this book too tries to commemorate Steve Jobs in all his different and vivid manifestations. An inspiration for many that Jobs was, this compilation is an attempt to amalgamate the person that Steve Jobs was, and present to us the essence of his personality with the help of these short adages
The New York Times bestselling collection that “offers Jobs’s views on life, death, technology and design, among other topics” (The Washington Post). Drawn from more than three decades of media coverage—print, electronic, and online—this book serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than two-hundred quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size. Jobs, the longtime CEO of Apple, Inc., which he co-founded in 1976, stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs has given countless interviews to the media, explaining what he calls “the vision thing”—his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible. Jobs has made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs is the great business visionary of our era. “A new book revealing many of Steve Jobs’ most illuminating quotes.” —CNET “Steve Jobs, whose resume twice cites ‘the vision thing,’ has given us some truly memorable quotes.” —FoxNews.com “A 160-page collection of quotes from the most iconic product pitchman since P.T. Barnum.” —The New York Observer BetaBeat blog
Twenty-second-century Earth experiences an eco-social upheaval that involves an asteroid and Earth changes. A new United Democratic Nations conducts a campaign to deal with the asteroid, Earth changes, and neofascists. Behind the calamities, a Texas megabillionaire, Doug Parker, is responsible for setting off the chain of events. Two cousins from Virginia, Jonathan and Billy Cole, enlist to serve the UDN. Jonathan continues to serve the FBI-UDN in an operation that involves a continuing neofascist urban guerrilla, a mysterious Dr. Minge, and extraterrestrials. And will Jonathan also find romance too?
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
In Crying for a Vision, British-born poet, musician and performance artist Steve Scott offers a challenge to artists and a manifesto for the arts. This new edition includes an introduction and study guide, four newly-collected essays and an interview with the author. Steve Scott is the author of Like a House on Fire: Renewal of the Arts in a Post-modern Culture and The Boundaries. "Steve Scott is a rare individual who combines a deep love and understanding of Scripture with a passion for the arts." -Steve Turner, author of Jack Kerouac: Angelheaded Hipster. "Steve Scott links a number of fields of inquiry that are usually perceived as unrelated. In doing so he hopes to open wider possibilities for Christians in the arts, who may perhaps be relieved to find that, in many ways, they were right all along." -Rupert Loydell, author of The Museum of Light. Cover art by Michael Redmond
This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
RETURN TO THE CAFFE CINO gives a fresh, exciting portrait of the non-commercial NY theater scene in the 1960's. The scene is painted here by dozens of short essays by the artists that were a part of the creative fission that flared so brightly there and that still influences so much of today's theatre. The eyewitness stories are usually hysterically funny, filled with that sense of freedom that ignited a movement that continues today in small independent theaters. And the editors of the anthology have filled the pages with vintage pictures, including one of a fifteen-year-old Bernadette Peters getting her start at the Caffe Cino!
Every Boston fan knows that the only thing better than watching sports is arguing about them--picking the best, the worst and who will come out on top. And no city tears its sports teams apart like we do in Beantown! Veteran Boston sportswriters Steve Buckley and Jim Caple take you inside the 100 best debates in Boston sports. Covering the Red Sox, Celtics, Patriots, Bruins and beyond, every question you want to debate is here--as well as a few surprises. Arguments include: Who was the greatest Boston athlete ever: Russell, Bird or Brady? Boston: Football town or baseball town? Was freezing Ted Williams really all that crazy? The greatest clutch performer in Bruins history: Was it Orr, or was it...? Which Yankees loss was more painful? Dent or Boone? Who was better, Ted or DiMaggio?
Annotation A collection of practical essays sharing concrete tips to help you connect more effectively at work, at home, in leadership roles, and in high-tech environments. With timely examples and practical suggestions, this book is for anyone looking to improve their professional and personal relationships.
Steve "Psycho" Lyons uses his patented Psycho-Meter to break down the 100 most famous and infamous moments in baseball history. And who better to chronicle baseball's history of outrageous personalities, plays, and pranks, than Lyons, the man who dropped his pants at first base and created perhaps the most outrageous moment of all time? Digging in and dusting off the annals of baseball history, he has researched the craziest moments in baseball ever, ranging from the hilarious to the ridiculous, from the incredible to the heroic, including Randy Johnson's unexpected and unbelieveable exploding bird, Clemens v. Piazza—rounds 1 and 2, the infamous Disco Demolition Night in Chicago, and the George Brett pine tar incident. From Babe Ruth's called home-run shot to the Steve Bartman fiasco, from Pete Rose bowling over Ray Fosse to Joba Chamberlain being attacked by insects, and from Pedro Martinez body slamming Don Zimmer to a team turning a triple play without ever touching the ball, The Psycho 100 has it all.
Genuine fans take the best team moments with the less than great, and know that the games that are best forgotten make the good moments truly shine. This monumental book of the Minnesota Twins documents all the best moments and personalities in the history of the team, but also unmasks the regrettably awful and the unflinchingly ugly. In entertaining—and unsparing—fashion, this book sparkles with Twins highlights and lowlights, from wonderful and wacky memories to the famous and infamous. Such moments include the World Championships of 1987 and 1991 and the miraculous years when Bud Selig almost contracted the franchise, as well as the outrageous number of losses by Terry Felton and when manager Billy Martin punched out his starting pitcher in 1969. Whether providing fond memories, goose bumps, or laughs, this portrait of the team is sure to appeal to the fan who has been through it all.
Whether a die-hard booster from the days of John Mayberry or a new supporter of Jose Bautista, these are the 100 things every Toronto Blue Jay fan needs to know, and do, in their lifetime. Author Steve Clarke has collected every essential piece of Blue Jays knowledge and trivia, as well as must-do activities, and ranks them all, providing an entertaining and easy-to-follow checklist as readers progress on their way to fan superstardom. Most Blue Jays fans have taken in a game or two at Rogers Centre, have seen highlights of a young Dave Stieb, and remember where they were when Joe Carter hit his World Series-winning home run in 1993. But only real fans know who spent two decades as the team's BJ Birdy mascot, can name the opposing player who was once jailed for hitting a seagull with a thrown baseball at Exhibition Stadium, or how long it takes to open the Rogers Centre roof. 100 Things Blue Jays Fans Should Know & Do Before They Die stands as the ultimate resource for true fans of Canada's sole major league baseball team.
Steve Jobs has attracted millions of people throughout his storied career. There's a tangible sense among the general public that we never fully knew the real man behind the legend. The recent book on "Steve Jobs" written by Walter Isaacson had aroused much passion and echo in our hearts regarding the legacy of Steve Jobs. In November, this has become the best book in Amazon. Here is the Review by Chris Schluep "It is difficult to read the opening pages of Walter Isaacson's Steve Jobs without feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs's focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength." To add to our treasure to the man behind Steve Jobs, here is a collection of 8 Interview Transcripts on the Life And Death of Steve Jobs: They are either interiews, conversations or Speeches on the Subject of Steve Jobs by Steve Jobs himself or those who have worked closely with him. These will shed light to us of what the man is like behind Steve Jobs. The following transcripts are included: 1. Transcript of Daniel Morrow Interview with Steve Jobs on Steve Job's Oral History 2. Transcript of Steve Job's Commencement Speech at Stanford 3. Transcript of An Interview With Steve Jobs On Closing Bell, the new iPods, the iPhone and the Beattles 4. Transcript Of Steve Jobs 5. Transcript of Steve Jobs remarks on Apple's Earnings in a telephone call with Peter Oppenheimer, Apple's chief financial Officer 6. A Transcript of the Interview with John Sculley on Steve Jobs 7. A Transcript of An Interview with Walter Isaacson On Writing Steve Jobs' Biography Transcript 8. AMERICAN MORNING Interview With Steve Wolnziak on Steve Job the day after Steve Job died
The Legacy of Steve Jobs: 92 Great Quotes of Steve Jobs - Golden Keys To A Life Of Success. The New Best Seller Today. Steve Jobs will always be remembered by us as a visionary. He passed away on October 5th, 2011 at the age of 56 after a prolonged fight with pancreatic cancer. There is no one in the world who knows more about Steve Jobs than Walter Isaacson who is the author of the massive hit new book, "Steve Jobs." The book is based on more than forty interviews with Jobs conducted over two years, interviews with more than a hundred family members, friends, adversaries, competitors, and colleague. I come away learning so much about Steve Job - the CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when Steve tries to talk normally, brilliant verbiage comes tumbling out of his mouth. Here I put in even Steve's last words before he died on his death bed. The whole transcript of a speech he made at Stanford University in 2005 is kept together as a whole so that you can appreciate the other 91 short quotes better. You get to read about 92 famous quotes of Steve Jobs including some of the following topics: 1. A Different Path 2. The Better Design 3. Apple is going to reinvent the phone 4. Saying No 5. Something Much Bigger 6. And One More Thing 7. Be Excited about Making Our Country A Better Place For Our Kids 8. Be A Yardstick of Quality 9. We've Done Something Wonderful 10. Do Not Let it Ruin My Life 11. Beat To A Different Drummer 12. A New Idea 13. Revolutionize the way we learn 14. Creativity Is Just Connecting Things 15. Design 16. Design is how it works 17. How Each Element Plays Together 18. Ten Lifetimes 19. We Are Influencing the Future 20. A Revolutionary Product 21. If Today Were The Last Day Of My Life... 22. Sleep Well At Night 23. Heaviness of Being Successful 24. It Wouldn't Be Ours Anymore 25. Apple's Computers are So Loyal 26. You've Completely Failed 27. We Shared An Interest 28. Unintended Consequences to Everything 29. A Battle 30. To do Better 31. A Ding In the Universe 32. Keep Looking 33. The Thread Of My Life 34. Optimistic View Of Individuals 35. We' Born, We Live, We Die 36. Having the Internet in My Den 37. Meaning Of Design 38. Innovation 39. It's Not About Money. It's About the People 40. It is Piracy 41. Took Us 3 Years To Build NeXT Computer 42. If You Don't Have A Passion, You Will Give Up 43. Faith In People 44. It's About Results And Products 45. Tools Are Just Tools 46. Reinvent Things 47. Copied And Completely Lost 48. Automatic Transmission 49. Most Precious Resource We All Have Is Time 50. Death is the Destination We All Share 51. Selling Over 5 Million Songs A Day 52. What Can I Do With It? 53. Make The Best Device, Not To Be The Biggest 54. More Efficient 55. You Have To Trust In Something 56. We Make It By Innovation 57. What Is Truly Important 58. You Are Already Naked 59. We Are Going To Use Our Fingers 60. Newfound Wealth 61. Don't Lose Faith 62. Admit Your Mistakes Quickly etc, etc.
Mésa apó synentéfxeis anakoinóseis kai dilóseis sta mésa enimérosis, to "Egó, o Steve Jobs" parousiázei tis pio gónimes kai dioratikés apópseis tou Stiv Tzomp's.- from www.politeianet.gr
Readers will explore the life and times of historic figures in the History Makers: Past and Present series. Each book features a remarkable individual who has left their mark in history, exploring key life events, influences and inspirations, how they overcame obstacles, and their achievements and successes"--
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